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cost per click

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By: Quova     Published Date: Oct 27, 2008
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
Tags : quova, geolocation technology, quova, geolocation data, geographically targeted advertisement, content management systems
     Quova
By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
Tags : click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click
     Click Forensics
By: Fathom SEO.     Published Date: Jul 24, 2009
Learn How to lower marketing costs and increase market share.  In today’s economy, at the moment in time someone is searching for what you offer, how fiercely are you competing to be found?
Tags : ppc, fathom, marketing costs, market share, pay-per-click, mom, multilateral online marketing, banner
     Fathom SEO.
By: Marin Software     Published Date: Jun 24, 2008
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
Tags : lead volume, paid search, ppc, marin, marin software, keywords, pay per click, cost per click
     Marin Software
By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
Tags : point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click
     Point It
By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
Tags : iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry
     AdMob
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