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By: MarkLogic     Published Date: May 15, 2017
Data is critical to the entertainment industry and not taking advantage of it can keep you from creating great experiences and delivering the right content to partners. And, more than that, it can make it hard for you to optimize operations, get insight into the content’s value and stay ahead of the many changes in how content is created, consumed and monetized. However, even with the new digital tools in production, there are many challenges to making use of this data. The effort involved can take time and resources away from film production, introduce security risks, and leave key data inaccessible to those that need it. In this paper, we review: • The current state of production data • The challenges the entertainment industry is facing in making use of data • A new “Smart Content” approach that is helping industry pioneers to reduce complexity on the set, drive reporting, and enable them to stay ahead of market changes
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     MarkLogic
By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: InfoPro Learning     Published Date: May 24, 2017
Learning content is an investment and with most companies having a portfolio of over $18 million tied up in content, this represents a significant investment. Unfortunately, this investment depreciates at an alarming rate. In fact, most content is completely unusable for any number of reasons after only four years. Infopro Learning has created a guide that helps companies to extend the shelf life of their content using a modernization strategy. This strategy not only applies to the one-time effort of updating legacy content, but it also provides information about how to future-proof new content. In addition, companies that follow the modernization strategy can significantly decrease content production costs and timelines by leveraging evergreen content that already exists in their training portfolio.
Tags : elearning, content development, learning content development, learning strategy, content modernization, web based training, corporate training, training programs
     InfoPro Learning
By: Quantum     Published Date: Mar 16, 2017
The increasing availability of 4K/ultra-high-definition (UHD) TVs, computer displays, and cameras is driving the adoption of new, higher-quality video specifications for video production. To create more immersive, engaging experiences, video producers are capturing and generating content with greater resolution, frame rates, dynamic range, color depth, and color gamut.
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     Quantum
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
     Adobe
By: Limelight Networks     Published Date: Jul 01, 2011
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to: . Take advantage of the tablet as a high-end media experience . Create experiences that support unique tablet behavior . Increase engagement by leveraging user-generated content
Tags : mobile marketing, tablet-worthy site, mobile website, ipad site, limelight networks, content delivery, content delivery network, cdn
     Limelight Networks
By: Cisco     Published Date: Apr 20, 2016
The new face of marketing is digital and mobile first, which influences how we create, curate, and deliver content.
Tags : cisco, digital, marketing, digital marketing, mobile, content, emerging marketing, internet marketing
     Cisco
By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Tags : cisco, digital, marketing, technology, mobile, marketing strategy, emerging marketing, internet marketing
     Cisco
By: Equinix     Published Date: Jul 06, 2016
Internet delivery and cloud hosting has transformed all aspects of content and media value chain, impacting how content is created, managed and delivered. Consumers now demand content on any device at any time, regardless of the network they are using.
Tags : media, media companies, broadcasters, content, create content, audience, deliver content, content management
     Equinix
By: Equinix     Published Date: Jul 11, 2016
This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.
Tags : media, media companies, broadcasters, content, create content, audience, deliver content, content management
     Equinix
By: Equinix     Published Date: Jul 13, 2016
This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.
Tags : media, media companies, broadcasters, content, create content, audience, deliver content, content management
     Equinix
By: Skillsoft     Published Date: Dec 13, 2016
Skillsoft has created an entirely new business skills portfolio based on in-depth research with end-users and eLearning enterprise buyers. The end result is a content pipeline of over one thousand, 3-5 minute micro-videos, packaged into over 240 new courses. Multi-dimensional and micro-sized, the new courses are flexible training and development solutions that target the need of diverse populations, at all stages of their career. The courses feature purposeful application of video treatments, including: • Well-acted, interactive scenarios • High-end animations • “TED-talk” style presentations • “How-to” videos • Whiteboard tutorials Watch a sample scenario-based course, Mobilizing Your Team to Take Action.
Tags : business skills, training and development
     Skillsoft
By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
Tags : marketing strategies, hoover's, b2b marketer, analytics, internet marketing, sales
     Dun & Bradstreet
By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
Tags : b2b marketing, content marketing, customer experience, digital trends, mobile optimization
     Adobe
By: Cisco     Published Date: Apr 20, 2016
Go ahead. Create and join meetings easily from your computer or mobile device. Invite participants to share content in real time. See who you’re talking to. All in a highly secure environment. This is now reality for government agencies, thanks to Cisco WebEx® Web Conferencing, a FedRAMP-compliant service. As a FedRAMP-compliant solution provided by the market leader in web and video conferencing, Cisco WebEx Web Conferencing lets you: • Easily meet face to face with meeting participants from other locations • See and hear the same information at the same time with attendees • Collaborate and increase productivity without the need for travel • Make meetings more engaging with high-definition (HD) video, audio, and content sharing
Tags : cisco webex, web conferencing, productivity, connectivity, government agencies, fedramp, video conferencing, security
     Cisco
By: Equinix     Published Date: Aug 14, 2015
This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.
Tags : media, media companies, broadcasters, content, create content, audience, deliver content, content management
     Equinix
By: Dun & Bradstreet     Published Date: Oct 30, 2015
Discover how to create epic sales enablement content that salespeople can’t wait to read.
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     Dun & Bradstreet
By: IBM     Published Date: Jul 28, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting.
Tags : ibm, commerce, analytics, business insight, business analytics, business advisor, commerce data, predictive analytics
     IBM
By: IBM     Published Date: Nov 10, 2016
Within any organization, business content – applications, forms, reports, office documents, audio, video, and social media – is poorly managed and often out-of-reach of critical business processes. And, when business content is invisible, unclassified or unmanaged, it creates chaos. Content chaos causes a breakdown in the flow of information between an organization and its customers, its partners and even within itself – failures that often impact customer engagement, business agility, and the capacity to collaborate securely and effectively. It's time you learn how to put your business content to work.
Tags : ibm, analytics, ecm, business cost, business process
     IBM
By: IBM     Published Date: Nov 10, 2016
Today’s Digital Business needs a strategy for business content – one that spans the creation, capture, activation and analysis of it – which assures security, compliance with regulations, and minimizes risk. This session will confront content chaos and its impact on business agility. We will share stories from IBM customers who are using business content solutions to deliver on the promise of the Digital Business today. Many are using ECM Centers of Competency to bring together all stakeholders in the business to create a unified vision for information management across all departments and all forms of data and content, whether on-premises, mobile, or in the cloud.
Tags : ibm, analytics, ecm, digital business
     IBM
By: IBM     Published Date: Jan 19, 2017
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways: 1. Complete projects, fast 2. Work with outside contractors and agencies, securely 3. Access files here, there and everywhere 4. Equip sales team with winning tools 5. Distribute campaign content easily
Tags : ibm, marketing, box, ibm box, campaigns, traditional marketing
     IBM
By: Realtime Publishers     Published Date: Sep 27, 2011
Learn how to create content that will engage and nurture your IT prospects towards a buying decision.
Tags : lead nurturing, it lead nurturing, content marketing, technology marketing, lead generation, it content marketing
     Realtime Publishers
By: Oracle     Published Date: Jan 28, 2015
The proliferation of consumer touch points has created a significant operational challenge for retailers, making it difficult to achieve consistency in product content, pricing, promotions, and inventory availability across multiple sales channel. This white paper from Oracle Retail discusses how the consolidation of omni-channel merchandising and inventory information, combined with the support of efficient transaction systems to move products in alignment with consumer demand, is no longer optional, but rather a modern retailing necessity.
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     Oracle
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