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By: SAP Inc.     Published Date: Jul 28, 2009
In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
Tags : single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services
     SAP Inc.
By: SDL Web Content Management Solutions     Published Date: Jun 01, 2009
Forrester Research, Inc. has named SDL a Leader in "The Forrester WaveT: Web Content Management for Online Customer Experience, Q3 2011" independent report (July 2011). According to the report, "SDL's globalization and localization functionality remains a differentiator."
Tags : sdl tridion, a/b, crm, ecm, dam, wcm, web content management, online customer experience
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Tags : sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
Tags : sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
Tags : sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml
     SDL Web Content Management Solutions
By: Epsilon     Published Date: Oct 19, 2012
With more competition, strong customer scrutiny, and a growing number of marketing channels to leverage, retailers are going toward Real-time Messaging to boost their Customer Experience Marketing to remain relevant and keep customers engaged.
Tags : epsilon, marketing, crm, customer experience marketing, customer experience, crm & customer care, marketing research
     Epsilon
By: CodeBaby     Published Date: Nov 27, 2012
Healthcare organizations are integrating intelligent virtual assistants to enhance online experience and reduce costs. This guide overviews the capabilities and benefits of using virtual assistants to engage, optimize, and complement existing service channels.
Tags : online self-service, customer experience, customer service, intelligent virtual assistants, conversion optimization, tech support, crm, web self-service
     CodeBaby
By: Birst     Published Date: Jul 16, 2013
Discover seven indications that you need advanced analytics for your CRM application and why they matter. Learn about common CRM data analysis pain points and how advanced CRM analytics can solve them.
Tags : business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics
     Birst
By: Adobe     Published Date: Feb 08, 2016
Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionize your marketing in a world thatís always connected.
Tags : adobe, customer experience, marketing, crm, connected, emerging marketing, internet marketing, crm & customer care
     Adobe
By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Audience retention rates -Subscription conversion -Advertising revenue -Effective reporting and predictive analytics Who should download: -Online Media and Digital Publishing Executives -Directors of Audience Development, CRM, and Engagement -Email Marketing Managers
Tags : sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing, internet marketing
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
Tags : sailthru, media, marketing, repeat visits, nurturing, nurture, customer experience, email marketing
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Customer retention rates and revenue -Personalization sophistication -Cross-channel marketing capabilities -Effective reporting, impactful data and predictive analytics Who should download: -Internet Retailer Top 1,000 Digital Marketing executives -Directors of CRM and Ecomme
Tags : sailthru, retail, rfp, request for proposal, marketing, internet retailer, top 1000, internet marketing
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn: -The top high-impact strategies that will drive repeat purchase rates and customer lifetime value -The priority tactics to test and deploy in order to put strategy into action -The frameworks you need to properly measure and drill-down into your business's repeat purchase rates Who should download: -Directors of CRM & Customer Retention -Digital Marketing Managers -Email Marketing Managers
Tags : salethru, digital, online retail, retail, purchase rates, marketing, email marketing, emerging marketing
     Sailthru
By: Pega     Published Date: Sep 11, 2015
This paper is intended for customer service professionals who are considering the next CRM application for their enterprises. It compares two popular solutions, Pegasystemsí Pega Customer Service and Salesforce.comís Service Cloud, across five areas of functionality essential to meeting the complex customer service needs of the enterprise.
Tags : 
     Pega
By: Pega     Published Date: Sep 11, 2015
Download this white paper to learn how Pegasystems offers the right technology and a clear, compelling customer leadership vision and engagement strategy.
Tags : 
     Pega
By: Genesys     Published Date: Jul 13, 2018
With artificial intelligence (AI) gaining ground, the right contact center infrastructure (CCI) can be the critical business differentiator for long-term flexibility and scalability. Gartner Research looked at three use cases to evaluate CCI vendors, and Genesys received the highest use case scores (4.16 out of 5) for Customer Engagement Center in Gartner Critical Capabilities.
Tags : gartner, contact center, artificial intelligence, infrastructure, crm system
     Genesys
By: Genesys     Published Date: Aug 07, 2018
Our deep integration with CRM systems and support for digital channels enables a single view of the customer that is essential for an organizationís success.
Tags : gartner, contact center, artificial intelligence, infrastructure, crm system
     Genesys
By: Zendesk     Published Date: Aug 22, 2017
This Magic Quadrant examines the global market for customer service and support applications designed to enable customer service and support agents to engage customers through their preferred communication channel. Learn how Zendesk can fit the needs of your Customer Support team.
Tags : customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal
     Zendesk
By: Tenable     Published Date: Jan 25, 2019
"Unlike other business disciplines (CRM, ERP, HR), cybersecurity lacks clear business metrics that help frame decision-making in language the C-suite and board easily understand. To evaluate which metrics matter most, Tenable commissioned Ponemon Institute to study the effects of cyber risk on business operations. The study, which surveyed 2,410 IT and infosec decision-makers in the US, UK, Germany, Australia, Mexico and Japan. Download the report now to: -See why organizations are vulnerable to multiple cyber attacks. Compare your own practices for measuring the business costs of cyber risk against those of peers in six countries. -Explore the seven key reasons why organizations struggle to evaluate the business impact of cyber events. -Get five tips, based on the research, that you can use today to start improving your ability to mitigate cyber risks in your own organization."
Tags : 
     Tenable
By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Tact     Published Date: Sep 06, 2016
Did you know that sales reps typically waste up to 16 hours per week on non-selling tasks? If your sales team is spending too much time on non-selling tasks, logging sales activities to Salesforce, hunting for customer information and documents, or copy-pasting data between separate systems, they might resist the rise of mobile CRM solutions like Salesforce1. However, itís important to figure out how to enable these teams in the field, as 55% of salespeople will access sales applications exclusively through smartphones or tablets by the end of 2016. Itís not surprising that salespeople will increase their use of mobile apps 125% from 2015-2017. In this whitepaper from Tact, youíll learn 1) common challenges facing field sales teams, 2) a framework for thinking about mobile sales productivity, 3) essential characteristics for evaluating mobile sales solutions, and 4) key trends in mobile sales.
Tags : salesforce, salesforce.com, crm, sales productivity, sales enablement, salesforce adoption, crm adoption, sales management
     Tact
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