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By: Marketo     Published Date: Jun 08, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms
Tags : automation, security process, virtualization, standardization, configuration management, it automation, circle it
     Marketo
By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
Tags : pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable
     Pitney Bowes
By: DocuSign     Published Date: Mar 23, 2016
Customer Relationship Management (CRM) platforms have been around for more than a decade, but they are no longer just for big enterprises selling expensive technology. Now companies of all sizes and industries are enjoying the power of CRM systems to improve sales effectiveness and customer loyalty. The key to this new wave of adoption are the many valuable add-ons and integrations, like DocuSign, that can greatly augment the user experience. This ebook explores ways to improve your CRM productivity and usability.
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     DocuSign
By: Pega     Published Date: May 25, 2016
IT leaders working on customer service projects must display an incredible amount of diligence. An organization’s CRM system has become its lifeline to customers, but as customer needs evolve so has the requirements of CRM. According to Gartner, today’s CRM solution must include a laundry list of capabilities outside its traditional core functionality including: native mobile support of the vendor's customer service and support business applications; real-time analytics; industry-specific functionality and workflow; context mining of voice and text; scalable cloud-based systems; social media engagement; suggested next agent action; multimodal capabilities, such as chat within mobile self-service; and even co-browsing. Gartner surveyed the CRM field and evaluated each vendor including Pegasystems. Download this Gartner Magic Quadrant analysis and gain a better understanding each vendors’ CRM Customer Engagement Center solutions.
Tags : best practices, customer support, business intelligence, business optimization, customer engaement
     Pega
By: Adobe     Published Date: Nov 07, 2013
Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
Tags : adobe, forrester, mobile trends, interactive marketing professionals, marketing control, mobile platforms, crm systems, transformative mobile strategies
     Adobe
By: Pega     Published Date: Apr 04, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside out—embracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
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     Pega
By: SugarCRM     Published Date: Feb 04, 2016
SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP. Learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences.
Tags : sugarcrm, ecosystem, ibm, strategic partnerships, omnichannel capabilities, salesforce.com, customer experience
     SugarCRM
By: Oracle     Published Date: Aug 08, 2013
With Oracle CRM you can customize the system without waiting on IT.
Tags : oracle, crm, customizations
     Oracle
By: Oracle     Published Date: Aug 15, 2013
With Oracle CRM you can customize the system without waiting on IT.
Tags : oracle, crm, customizations
     Oracle
By: Pega     Published Date: May 24, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside out—embracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
Tags : 
     Pega
By: FusionOps     Published Date: Jun 15, 2016
The supply chain generates huge volumes of data captured in ERP, CRM, demand planning and other systems. Download this whitepaper to learn how FusionOps Machine Learning can provide companies with a more accurate, granular understanding of their business by harmonizing these disparate data sources in the cloud, and applying machine learning algorithms.
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     FusionOps
By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
Tags : crm, customer experience, client experience, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
Tags : crm, customer experience, client experience, crm solutions/software, customer experience/engagement
     Adobe
By: Oracle     Published Date: Oct 07, 2015
This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
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     Oracle
By: Genesys     Published Date: Oct 16, 2013
Presumably, service-oriented businesses already have customer relationship management (CRM) and business process management (BPM) systems in place that create workflows and processes. However, traditional systems aren't enough - they often result in blind spots in the completion of work processes. To meet the increasing demands of customers in today's fast-paced marketplace, you need a way to manage these efficiency gaps - to effectively assign work and monitor completion. In other words, you need workload management. Download this resource to get a more in-depth look at the shortcomings of traditional customer service processes, and learn how enterprise workload management can help you overcome these issues as well as: • Create a holistic view • Increase flexibility • Reduce cost • And more
Tags : contact center, customer service, customer relationship management, technology, business process management, bpm, crm
     Genesys
By: Genesys     Published Date: Aug 09, 2016
This paper will help you get a high-level view of the modern contact center, including: • The rapidly changing needs and expectations of customers today • Details of the benefits of integrating CRM and cloud contact center systems • Best practices when integrating with a cloud contact center
Tags : crm, contact center, customer experience, genesys, customer expectations, cloud contact center
     Genesys
By: IBM     Published Date: Jan 27, 2017
Every day, torrents of data inundate IT organizations and overwhelm the business managers who must sift through it all to glean insights that help them grow revenues and optimize profits. Yet, after investing hundreds of millions of dollars into new enterprise resource planning (ERP), customer relationship management (CRM), master data management systems (MDM), business intelligence (BI) data warehousing systems or big data environments, many companies are still plagued with disconnected, “dysfunctional” data—a massive, expensive sprawl of disparate silos and unconnected, redundant systems that fail to deliver the desired single view of the business.
Tags : 
     IBM
By: K2     Published Date: Apr 27, 2015
This paper describes how a business-app platform from K2® can help you provide simpler, more cost-effective ways to empower people by connecting them with data that is dispersed across different systems.
Tags : erp and legacy systems, data volume, business processes, cloud crm system, system complexity, business apps
     K2
By: Pega     Published Date: Sep 11, 2015
This paper is intended for customer service professionals who are considering the next CRM application for their enterprises. It compares two popular solutions, Pegasystems’ Pega Customer Service and Salesforce.com’s Service Cloud, across five areas of functionality essential to meeting the complex customer service needs of the enterprise.
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     Pega
By: Vendor Guru     Published Date: Dec 21, 2007
Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same.
Tags : customer satisfaction, customer retention, crm, crm solution, customer relationship, customer service, vendorguru, vendor guru
     Vendor Guru
By: Vendor Guru     Published Date: Dec 21, 2007
Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback.
Tags : vendor guru custom question campaign, crm tool, crm solution, crm tools, crm, customer relationship, customer centric, customer-centric
     Vendor Guru
By: Vendor Guru     Published Date: Dec 21, 2007
Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
Tags : vendor guru custom question campaign, vendor guru, vendorguru, quinstreet, crm, crm tool, crm solution, customer service
     Vendor Guru
By: Pivotal CRM     Published Date: Dec 21, 2007
Most businesses today are under increasing pressure to respond to change expeditiously—to adapt to the ongoing needs and demands of their customers, the changing competitive landscape, and the evolution of the marketplace. An organization’s CRM system can either effectively support or hinder their business agility and capacity to respond to change, affecting overall corporate performance and customer satisfaction.
Tags : pivotal, crm, customer relationship management, sfa, sales force automation, salesforce, flexibility, architecture
     Pivotal CRM
By: Pivotal CRM     Published Date: Dec 21, 2007
For more than a decade, Pivotal CRM has been the choice of Microsoft-centric organizations that want the flexibility to model their specific business practices within their customer relationship management system. The Pivotal CRM product line leverages the Microsoft technology stack to provide usability and productivity advantages through integration to Microsoft Office, and more.
Tags : pivotal, crm, customer relationship management, microsoft, partner, partnership, alliance, product
     Pivotal CRM
By: Oracle     Published Date: Dec 13, 2011
Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it.
Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
     Oracle
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