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By: iKnowtion     Published Date: Nov 09, 2011
iKnowtion helped this data-rich, US automotive manufacturer by developing a test and learn strategy that identified new areas for sales volume growth, while learning how to market more strategically to its customer base.
Tags : crm strategies, test and learn, marketing strategies, customer base, analytics, iknowtion, automotive, crm solutions/software
     iKnowtion
By: iKnowtion     Published Date: Nov 17, 2011
This highly successful dot-com brand leveraged its customer information assets to understand the broad range of customers attracted to its product offering, as well as how to evaluate each customer's future value potential.
Tags : customer intelligence, crm solutions, customer analytics, value estimation, customer potential, data modeling, marketing analytics, iknowtion
     iKnowtion
By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
Tags : customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation, crm, retail strategies, data analysis
     iKnowtion
By: iKnowtion     Published Date: Nov 17, 2011
Learn how a financial services company can retain critical customer assets, and their method for predicting customers that will transfer assets in and out of accounts and the expected amounts.
Tags : customer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models, trigger marketing, financial services, profitability
     iKnowtion
By: IBM     Published Date: May 31, 2012
Companies with a cohesive strategy for integrating digital and physical elements can successfully transform their business models - and set new directions for entire industries. To find out how to transform your business model to capitalize on today's digital age, download this executive report.
Tags : ibm, business, crm, customer satisfaction, business analytics, technology
     IBM
By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Tags : ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics
     IBM
By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Tags : promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
     Marketo, INC.
By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
Tags : quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times
     Quantivo Corporation
By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
Tags : 
     MoreVisibility
By: Silverpop     Published Date: Feb 04, 2013
Are you looking for ways to improve the return on your digital marketing campaigns and drive more revenue?
Tags : marketing automation, email marketing, best practices, crm, analytics, optimization, testing, search marketing
     Silverpop
By: ClearSlide, Inc     Published Date: Feb 25, 2015
Organizations treat customer data as a key component of CRM. Many organizations see an effective customer data management strategy as an important cornerstone of their CRM strategy. Most organizations are moving beyond tactical CRM initiatives focused on saving cost and driving efficiency to making their organization more effective and focused on driving better customer engagement and experience. Customer data is used to enhance customer experiences, improve service quality, target marketing efforts, capture customer sentiment, increase upsell opportunities and trigger product and service innovation.
Tags : crm, big data, customer engagement, customer service, emerging marketing, crm & customer care, marketing research
     ClearSlide, Inc
By: GoodData     Published Date: Aug 02, 2013
Explore over 50 critical sales metrics in a live, checkable and drill able environment. View essential metrics for executive overview, pipeline management, product and regional analysis, and team management, as well as vivid visualizations of historical performance trends. Download this White Paper for more information!
Tags : sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections
     GoodData
By: GoodData     Published Date: Aug 02, 2013
Sales analytics is a hefty club you can wield to tighten pipeline forecasts and induce pipeline boosting behavior from your reps. This eBook presents 6 practical sales analysis strategies that can help you make it happen.
Tags : sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections
     GoodData
By: GoodData     Published Date: Aug 02, 2013
Salesforce provides a tremendous repository of customer information and interactions that’s organized and easily accessed. But that’s not enough! Once you begin to really use it, the questions you ask your salesforce data become more sophisticated. Then you start to uncover holes in your data, reporting strategy and Salesforce analytics itself. Download this white paper for 4 tips that are a surefire way to improve your salesforce analytics.
Tags : sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections
     GoodData
By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Tags : neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform
     Neolane, Inc.
By: SAS     Published Date: Aug 27, 2010
This research program is an online survey of C-level executives at leading large and midsize companies who are members of the BusinessWeek Market Advisory Board, an online panel of 20,000+ business leaders and executives.
Tags : sas, customer relationship, crm, business analytics, c-level executives, businessweek
     SAS
By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action and learn about customers who have used the solution to address areas such as Microsoft Office Outlook integration for e-mails, lead routing and qualification, opportunity management, sales process workflow, forecasting and sales analytics, and account management.
Tags : microsoft dynamics crm online, sales force automation, sfa, sales cycle, cloud, office outlook integration, analytics
     Microsoft Corporation
By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
Tags : microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics
     Microsoft Corporation
By: IBM     Published Date: Feb 04, 2015
Driving the right interaction at the right time. This paper examines the need to uncover and understand the dynamic roles and changing needs of individuals, the importance of synchronizing interactions with these changing needs, and how predictive analytics can drive customer intimacy by facilitating 1:1 interactions.
Tags : predictive analytics, customer interaction, crm, business analytics, marketing attributes, crm & customer care, business intelligence, market research
     IBM
By: IGLOO Software     Published Date: Dec 29, 2009
Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.
Tags : social marketplace, igloo, collaboration, facebook, linkedin, twitter, web 2.0, loyalty
     IGLOO Software
By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
Tags : ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience
     IBM
By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
Tags : phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm
     Phunware
By: SPSS     Published Date: Jun 30, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
Tags : spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics
     SPSS
By: SPSS     Published Date: Jun 30, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics
     SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
Tags : spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics
     SPSS, Inc.
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