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By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.” Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
Tags : 
     Oracle Marketing Cloud
By: Oracle     Published Date: Jan 28, 2015
In the not-too-distant past, a retailer simply had store-level sales data, from which virtually all planning decisions were made. Today, retailers—from grocery to fashion—are bombarded with data that, with the right tools, can help them gain actionable insight into shoppers’ behavior across channels. In this white paper Oracle Retail explains how retailers can accurately measure consumer interest in specific merchandise and apply that knowledge from one channel to the next, thoroughly understand the implications of promotions on specific customers and customer segments, price on product performance, plan channel-specific assortments accordingly, and coordinate the supply chain processes to ensure execution of the cross channel plan.
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     Oracle
By: Excellus BlueCross BlueShield     Published Date: Apr 03, 2018
Help your team get access to the care they need from the office, the road, or the comfort of their own homes, with telemedicine.
Tags : high deductible health plan, excellus, bluecross, blue shield, medicine, doctor, benefits administration, benefits management
     Excellus BlueCross BlueShield
By: IBM     Published Date: May 01, 2017
MaaS360 delivers robust UEM capabilities across all major computing platforms, including iOS, macOS, Android and Windows devices. And where competing solutions offer incomplete support for legacy Microsoft platforms, MaaS360 supports Windows XP SP3, Microsoft Windows Vista, Microsoft Windows 7, Microsoft Windows 8, Windows 10 and Microsoft Windows 10 Mobile. These capabilities include: Identity and access management (IAM) that allows a shift from a device-based context to a more comprehensive, userbased context Application management, including an intuitive, universal application catalog for iOS, macOS, Android and Windows, advanced bundling and promotion features, bulk application purchase and distribution capabilities, and fine-grained data controls Download now to learn more!
Tags : microsoft, ibm, competing solutions, it support, device based, identity access management, universal application, promotion features
     IBM
By: Phunware     Published Date: Dec 06, 2014
Case study of the partnership between The CW Network and Phunware to develop and launch a next generation mobile app to 6 million users
Tags : mobile apps for entertainment, mobile apps for media, mobile dynamic content, app monetization, mobile monetization, mobile content discovery, mobile dynamic content, mobile cross promotion
     Phunware
By: Clarity Quest Marketing     Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
Tags : clarity quest marketing, testimonials, branding, research, word-of-mouth, pay-per-click, cross promotion, customer satifaction
     Clarity Quest Marketing
By: ChoiceStream     Published Date: Feb 04, 2009
ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement.  You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
Tags : choicestream, personalized recommendation services, quality recommendations, collaborative filtering, in-session click analysis, cohorts, cross-sells, cross-promotions
     ChoiceStream
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