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By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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     Salsify
By: Apstra     Published Date: Feb 21, 2019
When Bloomberg Television opened its state-of-the-art broadcast facility in the company’s new European Headquarters in London last year, network engineers from the company’s IT infrastructure team collaborated with Apstra to successfully pilot its technology in order to gain visibility across and more effectively manage the network fabric supporting the building’s media production systems.
Tags : apstra, bloomberg, network engineering
     Apstra
By: BitGravity     Published Date: Dec 17, 2009
This paper outlines the seven essential buying criteria that every decision-maker needs to consider when making a decision on a video delivery provider. These buying criteria are shared across the gamut of small, video-centric startups and established, familiar media giants.
Tags : bitgravity, video delivery, legacy cdns, network architecture, internet video, file management, total cost ownership, proxy cache
     BitGravity
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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     SAS
By: TIBCO Software GmbH     Published Date: Jan 15, 2019
The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and no need to rework faulty products. To satisfy the customer demand behind this trend, manufacturers must move quickly to new production models. Quality assurance is the key area that IT must support. At the same time, the traceability of products becomes central to compliance as well as quality. Traceability can be achieved by interconnecting data sources across the factory, analyzing historical and streaming data for insights, and taking immediate action to control the entire end-to-end process. Doing so can lead to noticeable cost reductions, and gains in efficiency, process reliability, and speed of new product delivery. Additionally, analytics helps manufacturers find the best setups for machinery.
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     TIBCO Software GmbH
By: Amazon Web Services     Published Date: Jul 25, 2018
Defining the Data Lake “Big data” is an idea as much as a particular methodology or technology, yet it’s an idea that is enabling powerful insights, faster and better decisions, and even business transformations across many industries. In general, big data can be characterized as an approach to extracting insights from very large quantities of structured and unstructured data from varied sources at a speed that is immediate (enough) for the particular analytics use case.
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     Amazon Web Services
By: Heiler     Published Date: Feb 22, 2012
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
This white paper provides insight on how PIM is changing process and offers 6 key factors on how to succeed in implementation and change management.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
Find out more about PIM 360-degrees Now!
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
Many companies invest a great deal of money in optimizing their eCommerce shops. How can Product Information Management (PIM) system contribute to company's success? Read on to find out more.
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Heiler     Published Date: Feb 22, 2012
Read on to find out more about what PIM 360-degrees can do for you and your business!!
Tags : heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
     Heiler
By: Infor     Published Date: Jan 03, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : infor, cross-enterprise, lead generation, retention, customer data and analytics, social media
     Infor
By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : infor, cross-enterprise, lead generation, retention, customer data and analytics, social media, interactive/pr agencies, interactive marketing
     Infor
By: VMware AirWatch     Published Date: Jul 19, 2017
VMware AirWatch® features a new – and more efficient – approach to Windows lifecycle management across any use case – whether deploying the OS to your remote workers, onboarding employees’ BYO machines, corporate deployments across your branch offices or managing a special line of business terminal. The unified endpoint management technologies fundamentally changes how organizations approach PC lifecycle management, allowing IT to deploy security patches and remediate vulnerabilities faster, install software more reliably and quickly and consolidate operational processes across devices on or off the domain.
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     VMware AirWatch
By: Dynatrace     Published Date: May 20, 2016
The 2016 Digital Experience Report provides a comparative performance assessment for the largest companies across six major industries — banking, brokerage, insurance, media, retail, and travel.
Tags : dynatrace, devops, digital experience, customer experience, digital interactions, performance
     Dynatrace
By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
Tags : ibm, ovum, customer veiwership, customer behavior, cross-plaform, cloud, analytic architecture
     IBM
By: Group M_IBM Q119     Published Date: Mar 05, 2019
In this digital world, fast and reliable movement of digital data, including massive sizes over global distances, is becoming vital to business success across virtually every industry. The Transmission Control Protocol (TCP) that has traditionally been the engine of this data movement, however, has inherent bottlenecks in performance (Figure 1), especially for networks with high, round-trip time (RTT) and packet loss, and most pronounced on high-bandwidth networks. It is well understood that these inherent “soft” bottlenecks arcaused by TCP’s AdditiveIncrease-Multiplicative-Decrease (AIMD) congestion avoidance algorithm, which slowly probes the available bandwidth of the network, increasing the transmission rate until packet loss is detected and then exponentially reducing the transmission rate. However, it is less understood that other sources of packet loss, such as losses due to the physical network media, not associated with network congestion equally reduce the transmission rate.
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     Group M_IBM Q119
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
Tags : hootsuite, social media, hashtags, trending, twitter, social media, social media networks, social media marketing
     uberVU via HootSuite
By: VMware AirWatch     Published Date: Feb 21, 2017
Today’s IT organizations simply cannot afford to continue to manage the end user environment with an out-of-date PC-centric approach to systems management. The cloud, mobility and multiplatform environments render that approach ineffective. It’s time to take another look at virtual application and desktop virtualization technologies. Download this whitepaper to look at VMware Horizon, the most complete solution for delivering, managing and protecting Windows desktops, applications and online services across devices, locations, media and connections, making it ideal for systems management transformation.
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     VMware AirWatch
By: Mitel     Published Date: Dec 19, 2016
With this digital customer experience shifting from a "nice to have" offering to an essential service, any business that interacts with its customers must have the right technology to deliver a consistent experience across all media, as well as a concrete strategy for this broadened scope of service. Check out our new white paper for an overview of the digital expectations and habits of today's digital consumer, as well as practical next steps for transforming customer experience from dated to digital.
Tags : customer experience, sms, email, web chat, social media, mobile
     Mitel
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