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cross channel

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By: Oracle Service Cloud     Published Date: Mar 23, 2016
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey. Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with eGain.
Tags : oracle, service cloud, customer interaction, customer service
     Oracle Service Cloud
By: Oracle Service Cloud     Published Date: Mar 23, 2016
As the undisputed leader in home robots, iRobot has pioneered a completely new market, making it even more important for the company to establish what its customers want quickly, and to deliver outstanding customer-service experiences. To maximize adoption of its new technology, including its best-selling Roomba® vacuuming robots product line, iRobot wanted to optimize its use of multiple communications channels, to listen to its customers’ needs and identify revenue opportunities, while providing exceptional levels of service consistently across Web, social, and traditional channels.
Tags : oracle, service cloud, irobot, customer service, customer interaction
     Oracle Service Cloud
By: Oracle Service Cloud     Published Date: Mar 24, 2016
Despite the array of new technologies enabling customer contact across web and mobile channels, most serious interactions still have to pass through an agent in order to be resolved. Enterprises can push customers toward self-service, but in the end, people often still need to talk to other people. This means that, even in the best of circumstances, the customer experience is highly dependent on the capabilities of the agent manning the phones. That person needs more than skills and a beneficial temperament; they require a software environment that provides maximum space for flexibility, problem solving, and intuitive task switching.
Tags : oracle, service cloud, customer interaction, customer support
     Oracle Service Cloud
By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
Tags : appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
     AppNexus
By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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     Iterable
By: Interactive Intelligence     Published Date: Apr 23, 2014
Today, business process automation isn’t just about efficiency, it’s about operating a business for your customers. To ensure a positive customer experience, a process must trigger an automated action, and automation must then manage the experience across multiple channels, personalize the customer’s interaction, and predict the best next actions. Read more, from Chris Thalassinos, Mahnaz Meshkati, and Frank Chiu of Communications Intelligence Group, and Brad Herrington of Interactive Intelligence.
Tags : interactive intelligence, business process automation, multichannel technology, customer experience, contact center, contact solution
     Interactive Intelligence
By: Adobe     Published Date: Sep 23, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
1. This “how-to” explore-stage content helps advertisers that are either expanding or planning to expand their cross-channel coverage. The content addresses an advertiser pain point, which is the need to reach new prospects and engage them while they increasingly access content across fragmented and emerging media. 2. The advertiser challenge is to evaluate and select new, niche channels to reach their prospects and seize opportunities, but those channels may have low inventory, an ecosystem in flux, and added complexity to put in the balance. This content handholds advertisers in the face of this challenge and capture the opportunities with our SME-fueled seven steps. 3. Influence expanded use (throughput) of Advertising Cloud among current customers by helping them to activate channels such as DOOH, CTV, and programmatic audio.
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     Adobe
By: Adobe     Published Date: Oct 08, 2019
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach. 
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     Adobe
By: IBM     Published Date: Mar 04, 2009
Many of your customers prefer doing business with you online. They go to your Web sites to learn about your products and services, to find products and/or services that address their needs, to configure and price the products and/or service s that they’d like to buy, and to purchase those products and/or services. They also set up and manage accounts with you. When those customers are consumers, we call these activities B2C (business to consumer) ecommerce.
Tags : ibm, ibm websphere commerce, customer service, b2c, business to consumer, ecommerce, b2b, web-sphere commerce saas
     IBM
By: SAS     Published Date: Apr 25, 2017
For traditional banks, competing in an increasingly digital business environment is a challenge. And it’s getting tougher on several fronts. First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.
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     SAS
By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
Tags : ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application, social media
     IBM Unica
By: IBM Unica     Published Date: Sep 08, 2011
Marketers are looking for cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer.
Tags : ibm, unica, forrester wave, cross-channel, campaign management, cccm, siebel, communication strategy
     IBM Unica
By: IBM Unica     Published Date: Sep 08, 2011
According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.
Tags : ibm, unica, marketing ebook, interactive, social media, cross-channel, integration, email deliverability
     IBM Unica
By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
Tags : forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing
     IBM Unica
By: IBM Unica     Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
Tags : ibm, enterprise marketing management, enterprise, end-to-end, it solutions, it management, marketing software, web analytics
     IBM Unica
By: IBM     Published Date: Aug 01, 2012
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels - quickly resulting in decreased costs and increased revenue.
Tags : ibm, marketing, technology, campaign profitability, predictive analytics, analytics, roi, crm
     IBM
By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
Tags : ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty, emerging marketing, marketing research
     IBM
By: IBM     Published Date: Oct 24, 2012
The world's appetite for media and entertainment is seemingly insatiable. New devices are enabling the use of new media in ways that were barely imaginable a few decades ago. Read on to learn more about analytics and personalization to attract users.
Tags : analytics, ibm, consumer behavior, consumer, user, media, cross channel marketing, social media
     IBM
By: IBM     Published Date: Oct 24, 2012
Enterprise Marketing Management, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer life-cycle. Read on to learn more.
Tags : ibm, emm, enterprise marketing mangement, knowledge, integration, enterprise applications, cross channel profile, marketing research
     IBM
By: IBM     Published Date: Oct 24, 2012
Having a deep understanding of the customer and orchestrating the customer's experience to be consistent and relevant across channels is marketing's new mandate. Learn how you can achieve this by delivering positive brand experience and engagement.
Tags : brand experience, customer experience, cross-channel engagement, social media, customer experience/engagement, marketing research
     IBM
By: IBM     Published Date: Oct 24, 2012
Building long-term and profitable relationships has long been the goal for financial services companies new channels and growing complexity have made it more challenging than ever. Read on to learn about changing customer relationships and strategies
Tags : ibm, customer relationships, crm, customer relationship management, social media, financial services, data, crm & customer care
     IBM
By: IBM     Published Date: Nov 28, 2012
Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Watch this webinar and learn about IBM's customer analytics and how it can help serve you.
Tags : analytics, insight, segmentation, ibm customer analytics, ibm, products, channel
     IBM
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