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cross channel

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By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
     IBM
By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
Tags : ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing
     IBM
By: IBM     Published Date: Sep 04, 2014
This IDC Technology Spotlight paper takes a look at why Email remains the primary mode of communication in business today. While there is prevalent speculation that social software and other real-time communications applications will replace email, email nevertheless remains a stalwart in business operations. In addition, as relationships across all business communication channels continue to be redefined, innovative modes and methods of communication are emerging. As a result, locating the right data and information at the right time — while still critical — becomes increasingly complex. IDC expects that organizations will use social software, such as Notes and Domino 9x Social Edition, to complement existing tools and address these business needs for the foreseeable future.
Tags : ibm, collaboration, email communication, real time communication, business communication, social software
     IBM
By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Tags : infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics, interactive marketing
     Infor
By: StrikeIron     Published Date: Oct 03, 2013
Learn the best practices for implementing contact verification at point-of-sale in order to create a seamless experience across store fronts and digital channels while also providing retailers a way to foster customer relationships and pull those consumers back into the store.
Tags : best practices, customer experience, verifying data, point-of-sale, verifying data at point-of-sale, contact verification, consumers, customer relationship
     StrikeIron
By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Tags : personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics
     IBM
By: Oracle Commerce     Published Date: Dec 19, 2012
Register now for this free event on Oracle's exclusive Commerce Web TV and learn from Commerce industry leaders how to provide engaging customer experience across all your channels. Consistency Across All Your Channels
Tags : consistency, channels, oracle, commerce, customer experience, engaging
     Oracle Commerce
By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Tags : personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics
     IBM
By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
Tags : cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing
     IBM
By: IBM     Published Date: Aug 21, 2013
This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.
Tags : interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message
     IBM
By: Oracle     Published Date: Nov 01, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
Tags : zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions
     Oracle
By: Oracle     Published Date: Nov 01, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
Tags : zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation
     Oracle
By: Oracle     Published Date: Nov 01, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
Tags : zenithoptimedia, oracle, smarter service, contact center, lowest tco, cloud-based contact center, contact-center solutions, oracle rightnow solutions
     Oracle
By: Polycom     Published Date: Dec 18, 2014
Defy distance and get the most out of international business video conferences. This guide provides discussion about cultural differences encountered when conducting business across borders and cultures. Following are some practical hints and tips for how to make your video conference a successful communication channel for effective business meetings, anytime.
Tags : business, video, conference, multicultural, meetings, communication, best practices
     Polycom
By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
Tags : cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool
     Falcon Social
By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
Tags : 
     CrowdTwist
By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
Tags : customers, predictive, branding, consumers, competition, lifecycle
     CrowdTwist
By: Oracle     Published Date: Apr 05, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
Tags : expect better service, better products, better communication, smarter service, contact center, oracle
     Oracle
By: Oracle     Published Date: Mar 04, 2014
This report looks at customers’ and businesses’ attitudes toward usage of multichannel interactions, and identifies the issues and potential pitfalls that businesses will face when trying to improve the customer communications across channels.
Tags : oracle, multichannel, oracle service cloud, cross chanel, mobile service, telephony
     Oracle
By: Bronto     Published Date: Sep 26, 2011
Download the white paper, "Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships" to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
Tags : whitepaper, mobile, bronto, white paper, text, sms, cross channel, in-store opt-in
     Bronto
By: Bronto     Published Date: Jan 04, 2012
Seamless integration of partner solutions allows totes»ISOTONER to convert more customers, increase basket size and strengthen loyalty.
Tags : bronto, marketlive, marketing, online marketing, cross-channel marketing, personalization, customer experience/engagement, business intelligence
     Bronto
By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
Tags : marketing, bronto, cross marketing, marketing channels, marketing research, interactive marketing, business intelligence, market research
     Bronto
By: Bronto     Published Date: Sep 09, 2013
The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.
Tags : cross=channel marketing, online marketing, email marketing, online channels, internet marketing, mobile marketing, online video marketing, social media marketing
     Bronto
By: Bronto     Published Date: Jan 02, 2014
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience. Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
Tags : lifecycle marketing, customer engagement, e-commerce marketing, acquiring subscribers, customer experience/engagement
     Bronto
By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : oracle, eloqua, marketing automation simplified, email marketing, demand generation, emerging marketing, marketing research, traditional marketing
     Eloqua
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