RSS feed Get our RSS feed

News by Topic

cross channel

Results 351 - 375 of 435Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
Tags : search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
     IBM
By: IBM     Published Date: Oct 15, 2013
Marketers’ biggest challenges and opportunities reveal the rise of the empowered customer
Tags : customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption
     IBM
By: IBM     Published Date: Oct 15, 2013
Cross-channel marketing is no longer an ideal to strive for, but a practical reality you can achieve. However, technology is never the whole answer.
Tags : isolation, integration, cross-channel customers, customer communication, ibm, right marketing technology, marketing approach, better targeting
     IBM
By: Oracle     Published Date: Nov 13, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
Tags : zenithoptimedia, oracle, smarter service, contact center, lowest tco, cloud-based contact center, contact-center solutions, oracle rightnow solutions
     Oracle
By: Oracle     Published Date: Nov 13, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
Tags : zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation
     Oracle
By: Oracle     Published Date: Nov 13, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
Tags : zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions
     Oracle
By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
Tags : ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
     IBM
By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
     IBM
By: ProofHQ     Published Date: Aug 25, 2014
As we have seen the marketing landscape evolve since ProofHQ first started out in 2007, we noticed there are marketing organizations able to manage this change better than others. This has been caused by a constant evolution of digital marketing, an increasing need for cross-channel integration, and an “always on” focus for ROI. High-performing marketing teams are capable of handling more projects, with more collaborators, reacting in real time, across more channels while still meeting deadlines. We set out to learn how they are doing it. To ensure we had a holistic picture, we surveyed individuals with various roles from organizations of all sizes, across various industries, in different geographies. With over 500 respondents we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams. To learn about the results, download now!
Tags : proofhq, marketing, agility, digital marketing, roi, integration, emerging marketing, internet marketing
     ProofHQ
By: Teradata     Published Date: Nov 06, 2014
As today’s marketing analytics requirements become increasingly cross-channel and real-time, your organization can’t risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
Tags : teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, market research
     Teradata
By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
Tags : crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data, emerging marketing, crm & customer care
     CrowdTwist
By: IBM     Published Date: Aug 14, 2014
Customers demand positive, unified experiences across every channel—and they also expect to buy products where and when they want them. What are leading retailers doing to put customers first and remain competitive across channels?
Tags : ibm, omni-channel, merchandise, customer, retailers, channels
     IBM
By: IBM     Published Date: Aug 08, 2014
The holistic, integrated fraud-prevention platform from Trusteer, an IBM company, effectively protects financial institutions against the full range of attack vectors responsible for the majority of online and cross-channel fraud, including account takeover.
Tags : fraud detection, finance, account takeover, cybercrime, fraud prevention
     IBM
By: Act-On     Published Date: Aug 28, 2012
Learn best practices for developing and deploying appropriate strategies for content across all channels and lead lifecycles.
Tags : content marketing, content management, repurposing content, internet marketing, search engine optimization (seo)
     Act-On
By: Cactus Commerce     Published Date: Jul 20, 2011
Download this whitepaper to gain insight into retailers that were faced with the challenge of presenting the best possible online experience and how they were able to offer extended features and functionality to their customers.
Tags : cactus commerce, commercelive, microsoft e-commerce, cross channel e-commerce solution, e-commerce platform, digital e-commerce solution, e-commerce web design, sharepoint ecommerce solution
     Cactus Commerce
By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
     IBM
By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
Tags : ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing
     IBM
By: IBM     Published Date: Sep 04, 2014
This IDC Technology Spotlight paper takes a look at why Email remains the primary mode of communication in business today. While there is prevalent speculation that social software and other real-time communications applications will replace email, email nevertheless remains a stalwart in business operations. In addition, as relationships across all business communication channels continue to be redefined, innovative modes and methods of communication are emerging. As a result, locating the right data and information at the right time — while still critical — becomes increasingly complex. IDC expects that organizations will use social software, such as Notes and Domino 9x Social Edition, to complement existing tools and address these business needs for the foreseeable future.
Tags : ibm, collaboration, email communication, real time communication, business communication, social software
     IBM
By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Tags : infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics, interactive marketing
     Infor
By: StrikeIron     Published Date: Oct 03, 2013
Learn the best practices for implementing contact verification at point-of-sale in order to create a seamless experience across store fronts and digital channels while also providing retailers a way to foster customer relationships and pull those consumers back into the store.
Tags : best practices, customer experience, verifying data, point-of-sale, verifying data at point-of-sale, contact verification, consumers, customer relationship
     StrikeIron
By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Tags : personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics
     IBM
By: Oracle Commerce     Published Date: Dec 19, 2012
Register now for this free event on Oracle's exclusive Commerce Web TV and learn from Commerce industry leaders how to provide engaging customer experience across all your channels. Consistency Across All Your Channels
Tags : consistency, channels, oracle, commerce, customer experience, engaging
     Oracle Commerce
Start   Previous    4 5 6 7 8 9 10 11 12 13 14 15 16 17 18    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics