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cross channel

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By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Tags : marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
     Marketo
By: Marketo     Published Date: Jun 08, 2017
Are you running into limitations with your current marketing automation solution? Perhaps your solution is missing core functionality for cross-channel marketing or reporting. Maybe you’ve found that even basic workflows are inflexible and cumbersome for your team to create or replicate. It’s also possible that you’re facing reliability or support issues that hinder your success. The fact is, if you don’t have key functionality, system reliability, or support resources, you simply won’t achieve the best results. Worse, you may be slowing down your entire business. If you don’t make the move to a robust, scalable platform, you’re in real danger of falling behind your industry peers and top competitors.
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     Marketo
By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
Tags : digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software, business intelligence, market research, data management/analytics
     Adobe
By: Adobe     Published Date: Feb 08, 2016
These days, email is the glue that ties your customers’ identity together across channels.
Tags : adobe, email, marketing, strategy, roi, cross channel, email marketing, mobile marketing
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers. Read our guide now to learn how you can: • Integrate processes and data for cross-channel campaign success • Create personalized, contextual campaigns across channels and devices • Leap ahead of the competition with authentic cross-channel experiences
Tags : cross-channel, adobe, marketing, channel integration
     Adobe
By: Adobe     Published Date: Mar 03, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey. Read The Sum of Its Parts to learn: • How the customer experience can be your competitive edge • The importance of providing consistent experiences across all channels • Four strategies for future-proofing your customer experience
Tags : customer experience, brand experience, branding, customer interaction
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
Tags : retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
     Adobe
By: IBM     Published Date: Apr 09, 2015
This American Banker webcast, sponsored by IBM, provides new insight into cybercrime and fraud prevention. Financial institutions have invested heavily in fraud prevention technologies and programs. However, sophisticated organized crime syndicates continue to successfully attack financial institutions and their customers. These criminals adapt quickly by using advanced technology and with ever changing attack vectors to exploit information security and fraud protection gaps across payment types, banking channels, and organizational boundaries. Traditional fraud prevention technologies are simply not capable of detecting and preventing account takeover and advanced malware attacks. A new approach to counter fraud is needed.
Tags : finance, cyber crime, banking, security, network security, fraud prevention
     IBM
By: Pega     Published Date: Sep 11, 2015
The Magic Quadrant reflects the substantial difference among software suppliers' customer support applications. Great diligence must be shown by IT leaders working on customer service projects. Weaknesses remain in providing cross-channel persistence of experience and embedded real-time analytics.
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     Pega
By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
In this guide, you’ll learn that to make your video goals a reality, specific types of video promoted across particular channels are best suited to meet your objectives.
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     Oracle_Hospitality Hotels
By: OpenText     Published Date: May 26, 2017
Today’s fast-moving consumer market is putting pressure on manufacturers to be able to share digital product information seamlessly and quickly across retail and distribution channels. A centralized digital asset management platform helps to simplify the distribution of digital information across the extended enterprise.
Tags : opentext, manufacturing, retailer, distributor
     OpenText
By: Curalate     Published Date: Jan 09, 2017
Tips and ideas for fashion and beauty retailers to influence millennial shopping behaviors across key digital channels. Download now!
Tags : digital channels, fashion, beauty, visual content, millennial outreach, internet marketing, e-commerce
     Curalate
By: Genesys     Published Date: Jun 06, 2017
Although today’s customers interact with your brand through a variety of channels, they want one thing from you: a consistent experience. Savvy customers expect that you will meet them where they are, when they need you, and with the highest quality, informed service.
Tags : genesys, omnicannel, contact center, customer experience, customer experience management, cross-channel customer service
     Genesys
By: IBM     Published Date: Jan 20, 2017
Banks have been using ECM for years, capturing, archiving and discovering documents. Some banks have adopted capture capabilities to digitize content for faster and easier access to content. Today’s leading banks are using content management systems that leverage cloud, mobile and analytics to deliver superior customer interactions. Watch this short video to learn how today’s leading banks are applying new ECM capabilities that help provide consistent customer experiences across all channels.
Tags : ibm, ecm, analytics, smarter content, ecm for banking
     IBM
By: IBM     Published Date: Aug 23, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
Tags : 1-800-flowers, case study, ibm, consumer, brand loyalty
     IBM
By: Optimizely     Published Date: Jun 02, 2017
How can your brand turn the challenges facing retailers into competitive advantages? Download the guide, Thriving in the Era of Personalization: 5 Challenges for Retailers to Overcome.
Tags : optimizely, success strategies, personalization, retailers, retail, cross-channel experiments, optimize user experience
     Optimizely
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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     Oracle Marketing Cloud
By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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     Oracle OMC
By: Group M_IBM Q418     Published Date: Sep 10, 2018
Emid is a leading provider of managed ICT solutions and a pioneer of cloudbased banking systems in Africa. Based in Pretoria, Emid began as part of a major South African retail bank, providing core banking capabilities for other financial providers, and was acquired in 2015 by EOH, the largest technology service provider in Africa. Today, Emid provides managed services including networking, infrastructure, and IT support for businesses across industry sectors, as well as offering its C4 cloud-hosted, core-banking omni-channel platform.
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     Group M_IBM Q418
By: Pindrop Security     Published Date: Mar 21, 2018
For a long time, the phone channel was thought to be isolated and less important to defend, when compared to the physical and online channels. The general consensus was that fraudsters could only steal so much over the phone, and it had little impact on fraud across the rest of the organization. But those assumptions are wrong, and they’re becoming grossly inaccurate as technology evolves. The phone channel is now more vulnerable and exploitable than ever before, as annual fraud loss is now a $14 billion problem. Between aggressive fraud rings, social engineering and sophisticated techniques, vulnerable call centers are feeling the sting. Legacy and stand-alone solutions won’t stand up to the perseverance and lengths to which fraudsters are willing to go.
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     Pindrop Security
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