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By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: OKTA     Published Date: Oct 11, 2017
Most organizations have a dirty little secret: they are relying on user and password-based authentication to protect sensitive internal applications. With 81% of data breaches involving weak or stolen credentials1, applications that use single-factor authentication are an easy target for attack. Unfortunately, updating internal cloud applications—as well as legacy and custom applications—to support multi-factor authentication can be an IT headache for many organizations. Okta and Palo Alto Networks have collaborated to make rolling out multi-factor authentication a snap. Join Daniel Lu, Product Marketing Manager at Okta and Kasey Cross, Sr. Product Marketing Manager at Palo Alto Networks, to learn: >The latest trends in credential-based attacks >Why every sensitive cloud application needs multi-factor authentication >How to enforce network-level multi-factor authentication without touching your apps using Palo Alto Networks and Okta
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     OKTA
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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     Oracle Marketing Cloud
By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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     Oracle OMC
By: Simba by Magnitude     Published Date: Jul 12, 2019
Siloed data has become the Achilles heel of marketing insights –especially in the world of B2B and B2B2C marketing. Today’s marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency. In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, we’ll share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.
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     Simba by Magnitude
By: ttec     Published Date: Jul 24, 2019
Data drives decision making across the enterprise. For sales executives, it’s critical to have information about where to focus outreach and understand what potential customers are looking for. But having data for its own sake won’t do much good. With advanced tools and a customerfocused mindset, companies are learning things about prospects never before possible. Thanks to advanced insights and machine learning that process algorithms and crunch millions of data points, new purchase patterns and propensity models are emerging to guide sales leaders as to what will work best for their business. Read this paper to learn how to act on advanced insight in the sales and marketing process. Highlights include: The enormous potential of new data tools and analysis Resources needed to act on the insight Company examples Strategic and operational recommendations
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     ttec
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