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By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
Tags : digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
     Marketo
By: Likewise Software     Published Date: Oct 07, 2008
This document describes how Likewise and Microsoft Active Directory can foster compliance with the Payment Card Industry Data Security Standard, a set of requirements for businesses that process payment card information. Developed by Visa, American Express, Discover Financial Services, and other members of the PCI Security Standards Council, the standard sets forth policies, procedures, and practices to protect customer account data. The standard includes specific requirements for strictly controlling access to customer data, authenticating business users, monitoring access, maintaining a secure network, and auditing system resources. Likewise integrates Linux, Unix, and Mac OS X workstations and servers into Active Directory, providing the basis to assign each user a unique ID for authentication, authorization, monitoring, and tracking. Likewise also provides group policies for non-Windows computers so that their security settings and other configurations can be centrally managed in the same way as Windows computers.
Tags : likewise, pci data security, linux, unix, mac os x, windows
     Likewise Software
By: Dell Storage     Published Date: Aug 14, 2012
Engagement with customers online has evolved from novelty to necessity, with an estimated $202 billion spent in 2011 and projected 10% growth to $327 billion in 2016, according to Forrester Research. Businesses are maneuvering to connect with the growing pool of online customers, but the move to eCommerce brings new security risks with the exchange of sensitive consumer information, including cardholder data and personally identifiable information that can enable identity theft. At stake is reputation of brand, ongoing access to merchant credit lines, and substantial penalties and remediation in the event of a breach. This white paper elucidates the aspects of PCI DSS (Payment Card Industry Data Security Standards) compliance that must be considered when choosing a secure environment for servers involved in eCommerce. Whether deciding to outsource or keep data hosting in-house, any company collecting, storing or transmitting customer cardholder data needs to be compliant, and this document helps pinpoint the specific concerns and standards a company should be aware of when choosing how to keep their data secure. Understanding requirements and best practices for security policies and procedures, physical safeguards, and security technologies is essential to establishing cardholder data security and meeting QSA and SAQ audit requirements.
Tags : pci, compliant, data, centers, engagement, connect, ecommerce, compliance
     Dell Storage
By: Datastax     Published Date: Aug 27, 2018
" For any business that wants to successfully compete in today’s digital economy, it is not a question of if but rather how much of their business will be done with cloud applications. A cloud application is one with many endpoints including browsers, mobile devices, and/or machines that are geographically distributed. The application is intensely transactional (high velocity reads and/or writes), always available, and instantaneously responsive no matter the number of users or machines using the application. Download this free white paper and explore how DataStax customers are delivering real-time value at epic scale with their cloud applications. Explore the core database requirements that make businesses successful with cloud applications, which include continuous availability, linear scale, and geographic distribution."
Tags : 
     Datastax
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