RSS feed Get our RSS feed

News by Topic

customer

Results 126 - 150 of 7861Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Sep 23, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization. ? Data that proves automation saves time and money across your business ? How automation simplifies growing content demands and delivers at scale ? Why automation is effective in supporting customer lifecycle marketing efforts
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Amazing customer experiences are like magic—they make us feel uniquely understood and important, and they often happen when we least expect them. Once the domain of B2C brands, B2B brands are becoming Experience Makers, too. As study after study has shown, the consumer experiences of everyday life are now becoming the standard by which B2B experiences are judged.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Customer experience is the new management battleground. You know it better than anyone. Most customer experience best practices center on the value businesses need to bring to customers. But what role do customer needs play in creating an enterprise plan of attack? Get the full scoop. Plus, learn how experience managers at companies like Guitar Center, Nestle, and PETCO keep their brands thriving and competitive. Read CMO Club Solution Guide: Customer Experience Essentials.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 23, 2019
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce. Read the guide to learn how to: - Understand you audience and increase engagement. - Own the omnichannel experience. - Enable business and customer insights.
Tags : 
     Adobe
By: Adobe     Published Date: Oct 08, 2019
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach. 
Tags : 
     Adobe
By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
Tags : 
     Adobe
By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
Tags : 
     Adobe
By: Adobe     Published Date: Oct 08, 2019
This consumer based research was designed to support Travel Brands globally by understanding critical shifts in both “customer mindset and behaviors”. Although this research is focused on Generation Z, we designed our full research around all of the generations for context: Boomer, Gen X, Millennials and Gen Z. If you would like to hear more about consumer habits and behaviors for what matters throughout the Travel Customer Journey, please reach out, we’re here to help.
Tags : 
     Adobe
By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
Tags : 
     Adobe
By: ASG Software Solutions     Published Date: Jul 27, 2009
To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.
Tags : asg, cmdb, bsm, itil, bsm, metacmdb, configuration management, metadata
     ASG Software Solutions
By: ASG Software Solutions     Published Date: Apr 02, 2008
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
Tags : asg, cmdb, bsm, itil, bsm, bsp, metacmdb, configuration management
     ASG Software Solutions
By: ASG Software Solutions     Published Date: Feb 23, 2010
There are success stories of businesses that have implemented Business Service Management (BSM) with well-documented, bottom-line results. What do these organizations know that their discouraged counterparts don't?
Tags : asg, cmdb, bsm, itil, bsm, metacmdb, archiving, sap
     ASG Software Solutions
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
     Context Optional
By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Tags : sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
     Sitecore
By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
Tags : sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing
     Sitecore
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics