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By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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     The Starr Conspiracy
By: Cherwell Software     Published Date: Sep 22, 2015
This ebook provides three concrete methods for keeping modern IT departments cutting edge and competitive.
Tags : application management, business intelligence analytics, business process management (bpm), contact center solutions, customer service best practices
     Cherwell Software
By: ttec     Published Date: Jul 24, 2019
Omnichannel is one of those words everyone uses, but few use correctly. It’s not another word for multichannel. It’s a different state of existence. In our experience, multichannel is the ability to interact with customers across many different channels, but not necessarily in a cohesive fashion. As new channels become available, they are “bolted on” to existing customer experience infrastructure such as CRM or customer support systems. Too frequently, the management of these channels becomes siloed (web versus in-store sales, for example). The effect of this from the customer experience standpoint can be disjointed and jarring. For example, the resolution of an issue following a customer conversation with an associate in the contact center may not be reflected when the customer goes online or into a store. Yet the ability to offer multichannel service experience is table stakes for today’s business. If you’re not available in the channels where customers want you to be, you cease to b
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     ttec
By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
Tags : customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login
     Gigya
By: Intouch Insight     Published Date: Jul 23, 2018
Customer experience (CX) is a top priority for most retailers, but many struggle to pinpoint where the brand vision for CX is not being delivered - especially at the individual store level.
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     Intouch Insight
By: Gigya     Published Date: May 14, 2014
Learn 3 keys to gaining an actionable view of consumer identity that facilitates data-driven decision making, provides measurable results and drives unique KPIs.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: AuditBoard     Published Date: Nov 26, 2018
AuditBoard’s OpsAudit platform is the only-purpose built audit technology, built for auditors, by auditors. Whereas other solutions in the GRC market are a “mile wide and an inch deep,” AuditBoard’s OpsAudit encompasses and streamlines all of the nuances associated with carrying out a world-class internal audit department. AuditBoard’s ease of use allows for auditors to spend all of their time with their audit customers and on their audit work, without suffering through administrative tasks or technology problems.
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     AuditBoard
By: HP     Published Date: Nov 14, 2011
Read this whitepaper to learn 3 simple steps SMBs can take to heighten business performance and increase brand office productivity.
Tags : branch office, performance, productivity, customer, service centers, infrastructure
     HP
By: Cox Communications     Published Date: Nov 10, 2014
The waiting room experience at your business can make or break customer service. Customers not only feel special when they wait in style, it’s good for business too. You can give your hotel, retail store, auto repair shop, or other service-oriented business a big boost by customizing your waiting room to feature free Wi-Fi, TV or technology workspace.
Tags : wi-fi, business advantages, workspace utilization, targeting content, cox
     Cox Communications
By: CA Technologies     Published Date: Jul 13, 2015
Issuers need to balance eCommerce payment transaction security and a smooth customer checkout experience. The crux of the matter is how to provide a seamless checkout experience for legitimate customers so they won’t abandon their transaction or use a different form of payment while at the same time stopping illegitimate attempts to transact. The use of behavior-based authentication to determine which transactions should be impacted by requiring the customer to go through additional means of authentication is critical for reducing customer friction while creating better assurance that the transaction is legitimate. Rules are an important component when providing this risk- and behavior-based authentication. When models are added, and used to guide the application of risk-based rules, the impact upon illegitimate authentication attempts can be greatly increased while the impact on legitimate customers is decreased, providing a better experience for the cardholder and loss reduction for
Tags : ecommerce, 3dsecure, risk analytics, behavioral
     CA Technologies
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : oracle, marketing, consumers, attention, message, distractions, communications, conversions
     Oracle
By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
Tags : website personalization, customer-website interaction, real-time, website development, internet marketing, marketing research
     Evergage, Inc.
By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
Tags : ugc, user generated content, revenue, curalate, social media, millenials
     Curalate
By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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     MoreVisibility
By: SAP     Published Date: May 18, 2014
From its conception, this special edition has had a simple goal: to help SAP customers better understand SAP HANA and determine how they can best leverage this transformative technology in their organization. Accordingly, we reached out to a variety of experts and authorities across the SAP ecosystem to provide a true 360-degree perspective on SAP HANA.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: Polycom     Published Date: May 12, 2015
Discover how FSIs embed collaboration into business workflows to learn about customers and connect with them in more meaningful ways.
Tags : polycom, enterprise, collaboration, fsi, customer, personalization
     Polycom
By: EMC Corporation     Published Date: Jul 07, 2013
3TIER helps organizations understand and manage the risks associated with renewable energy projects. A pioneer in wind and solar generation risks analysis, 3TIER uses science and technology to frame the risk of weather-driven variability, anywhere on Earth. 3TIER's unique expertise is in combining the latest weather data with historical weather patterns, and using the expertise of 3TIER's meteorologists, engineers and data scientists to create a detailed independent assessment of the future renewable energy potential of any location.
Tags : renewable energy, customer profile, emc, risk management, best practices, storage, technology, security
     EMC Corporation
By: Applause Israel     Published Date: Jun 19, 2018
At the center of every shopping experience is the payment process. The way that brands connect their products and services to their customers, and in turn receive their payments, is the foundation upon which shopping is built. Digital payments, both online and in-store, are transforming that foundation. 80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have become a primary stream of revenue for brands across all channels1. While offering digital payment options has the potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity that is challenging to keep up with. Between the expanding number of digital payment technologies, the increasing number of devices payments can be completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will be successful for every person on every device and in every location.
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     Applause Israel
By: DNN Corp.     Published Date: Jun 30, 2014
This eBook provides details on why online customer support communities are effective at solving common customer service challenges.
Tags : dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, internet marketing
     DNN Corp.
By: Dell Server     Published Date: Aug 08, 2018
PowerEdge servers protect your customers and business with integrated security Analysts say attacks on firmware are becoming a greater threat to systems, making a cyber-resilient server architecture essential to the modern data center. Dell EMC PowerEdge servers, powered by Intel® Xeon® Scalable processors, deliver comprehensive management tools and robust layers of security to protect hardware and firmware throughout the server lifecycle.
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     Dell Server
By: Citrix Systems     Published Date: Jul 17, 2015
Never refresh your PC again.
Tags : data, cloud, operations, desktop management, energy efficiency, reduced cost, application
     Citrix Systems
By: Citrix Systems     Published Date: Sep 17, 2015
There was once a time that PC refresh cycles were an unavoidable fact of life. But desktop virtualization paired with client computing lets IT escape costly PC refresh cycles while simplifying management, security and monitoring.
Tags : refresh cycle, security, monitoring
     Citrix Systems
By: Incapsula     Published Date: Nov 06, 2017
Does your website load in two seconds or less? If not, you could be disappointing nearly half of your customers. According to Kissmetrics, 47 percent of e-commerce users expect websites to load in less than two seconds – and nearly a quarter of them will abandon your website entirely if it takes longer than four seconds. Additionally, 50 percent of customers shop on their mobile phones. In other words, your website needs to load fast and be optimized or your customers will leave. The reality is that an e-commerce company can increase revenue by up to 7 percent just by making the load time one second faster. So, how can your company improve its site performance and make it faster? The best practices outlined in this whitepaper can reduce your site’s loading time, improve your user experience, and ultimately increase your company’s revenue.
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     Incapsula
By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Tags : personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics
     IBM
By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Tags : personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics
     IBM
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