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customer data management

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By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Tags : customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
     RedPoint Global
By: IBM     Published Date: Jul 26, 2017
With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
Tags : customer analytics, data matching, big data, competitive advantage, customer loyalty
     IBM
By: IBM     Published Date: Jul 26, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
Tags : 1 800 flowers, ibm, e-commerce, case study, master data management
     IBM
By: Dassault Systemes     Published Date: Aug 08, 2017
Industrial Equipment Manufacturers have to connect closely with customers and introduce new products quickly and efficiently to meet their needs. While smaller Industrial Equipment Manufacturers may be able to control, access, and share product data with relatively simple Product Data Management (PDM) tools, larger Industrial Equipment Manufacturers rely on full-featured PLM systems that help automate processes and share data across global supply chains. Industrial Equipment Manufacturer companies may find themselves in-between because: • Product and organizational complexity drive them beyond basic PDM capabilities • A full-featured PLM implementation may feel out of reach They need to choose a system that quickly delivers the core capabilities they need to streamline product development but also gives them room to grow value over time. What’s the right size PLM to fit an Industrial Equipment Manufacturer? Let’s take a look.
Tags : pdm, product data management, industrial, equipment manufacturers, plm, dassault
     Dassault Systemes
By: HPE Intel     Published Date: Mar 15, 2016
Led by experienced technology consultants, Hewlett Packard Enterprise Storage Transformation Workshop Service provides a highly interactive, meaningful half day-long session with a customer's IT, business, and executive stakeholders. Using a series of high-quality (slide-free) discussion panels, HPE TS Consulting will facilitate an exploration of data management transformation journey to business-aligned visions, aligning your specific situation and HPE’s experiences over evolutionary trends in Data Management, Transformation to All Flash and End to End Data Protection. HPE consultants will also lead discussions on the potential implications that a data management transformation may present to IT, your storage and backup staff, and your business.
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     HPE Intel
By: Dell EMC     Published Date: Sep 12, 2016
VCE pioneered Converged Infrastructure with the introduction of Vblock® Systems in 2009, and today we’ve helped more than 1,200 global enterprise customers transform their IT environments to become more agile, reliable, and cost-effective. Dell EMC brings together best-of-breed technologies in converged Vblock Systems and VxBlock™ Systems solutions to power data centers and simplify management and operations throughout the system life cycle.
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     Dell EMC
By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
Tags : interaction management, business technology, enterprise, forrester, best practices, pegasystems
     Pega
By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Tags : acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
     Acxiom Corporation
By: HPE     Published Date: Dec 05, 2014
The HP Flex-Bundles for Exchange 2013 are right-sized solutions including servers, storage, networking and services that have been optimized for Microsoft Exchange. There are two HP Flex-Bundles for Exchange. One has been configured for customers who have 200–499 mailboxes and another one for customers with 500-1000 mailboxes. These solutions are low risk investments because HP understands how to build infrastructures for Microsoft environments and applications. HP and Microsoft have the longest standing relationship in the IT industry spanning 30 years. During this time, HP has gained a deep and comprehensive understanding of Microsoft products. HP has more than 34,000 trained Microsoft specialists, with over 13,000 of them attaining Microsoft-certification. HP has been named Microsoft Enterprise Partner of the Year five times and is Microsoft’s largest Gold Certified partner.
Tags : platform, technology, lync, server, sql, flex-bundles, proliant, processors
     HPE
By: HPE     Published Date: Dec 05, 2014
Data is the lifeblood of your business. To compete in today’s global information economy, you need to keep your IT systems up and running and provide consistent and reliable access to business-critical applications at all times. Application downtime or slow performance can mean diminished employee productivity, dissatisfied customers, and lost revenue. But keeping pace with change and managing growth can be a real challenge. Increasing numbers of applications, evolving technology, and rapid data growth are pushing older IT infrastructure to the limit—demanding more storage and bandwidth, greater security and agility, and higher availability than ever before.
Tags : platform, technology, lync, server, sql, flex-bundles, proliant, processors
     HPE
By: HPE     Published Date: Dec 05, 2014
Data is the lifeblood of your business. To compete in today’s global information economy, you need to keep your IT systems up and running and provide consistent and reliable access to business-critical applications at all times. Application downtime or slow performance can mean diminished employee productivity, dissatisfied customers, and lost revenue. But keeping pace with change and managing growth can be a real challenge. Increasing numbers of applications, evolving technology, and rapid data growth are pushing older IT infrastructure to the limit—demanding more storage and bandwidth, greater security and agility, and higher availability than ever before.
Tags : platform, technology, lync, server, sql, flex-bundles, proliant, processors
     HPE
By: HPE     Published Date: May 04, 2015
Better Teamwork, Better Results with HP's Lync Flex-Bundle Solution Count on HP for the just-right Lync implementation for your business. Because when technology is just right, teamwork is never work.
Tags : platform, technology, lync, server, sql, flex-bundles, proliant, processors
     HPE
By: HPE     Published Date: Dec 05, 2014
The HP Flex-Bundles for SMB with SQL Server 2014 were created to include everything that a business needs to easily build a new environment or upgrade an existing one. The following sections cover the server, storage, networking and services building blocks that make up these pre-defined configurations. HP Flex-Bundles are built on the HP ProLiant servers that include some of the latest and most powerful Intel processors. In designing the latest generation of the HP ProLiant server families, HP wanted to not only draw on 24 years of server experience, but also gain from the depth of knowledge and insight from customers.
Tags : platform, technology, lync, server, sql, flex-bundles, proliant, processors
     HPE
By: Entrust Datacard     Published Date: Jun 09, 2017
How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.
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     Entrust Datacard
By: Adobe     Published Date: Sep 28, 2010
This IDC Government Insights White Paper discusses government's new efforts to achieve its goals regarding service delivery to citizens, businesses, and other government agencies.
Tags : adobe, government enterprise, service delivery, customer interaction, data sharing, intelligent application, business analytics, business process management
     Adobe
By: Infor     Published Date: Jan 03, 2011
When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.
Tags : infor, crm tool, customer relationship management, pier 1 imports, data management
     Infor
By: Infor     Published Date: Jan 06, 2011
When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.
Tags : infor, crm tool, customer relationship management, pier 1 imports, data management, interactive/pr agencies, interactive marketing, marketing software
     Infor
By: Pega     Published Date: Apr 04, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside out—embracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
Tags : 
     Pega
By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
Tags : 
     Pega
By: Pega     Published Date: May 24, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside out—embracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
Tags : 
     Pega
By: Adobe     Published Date: Apr 25, 2016
Data is the key to doing this. But simply collecting it won’t take you all the way. You must use the data to create holistic customer profiles, then use those customer profiles to create interesting, personalised and memorable experiences. This three-part, step-bystep eBook series explains how to actually use data to provide each customer with the best experience possible.
Tags : customer experience, marketing, data management, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
Tags : customer experience, marketing, data management, crm solutions/software, customer experience/engagement, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
Tags : customer experience, marketing, data management, customer experience/engagement, mobile marketing
     Adobe
By: Oracle (Hospitality)     Published Date: Mar 28, 2017
The complexities of distribution make it a most daunting challenge. Indeed, for hoteliers, mastering it might be akin to finding the industry’s Holy Grail. Consider the task’s many facets: Maximizing exposure to attract new customers and establish presence in markets, both near and far, requires contracts and integration with an everchanging cast of OTAs and metasearch companies. Evaluating voluminous amounts of data for rate management practically defines “paralysis by analysis.” And demonstrating online capabilities that can adapt to the ever-changing demands of today’s consumers – who expect everything to be faster, better and cheaper than yesterday.
Tags : cloud, distribution, hoteliers, oracle
     Oracle (Hospitality)
By: NetApp     Published Date: Aug 26, 2016
NetApp closely ties its product development and portfolio to match its customers' real-world application needs; to support tangible business-level value. NetApp has a full portfolio of products that support customer needs ranging from brute horsepower to data management-rich sophistication. Read about driving business value from flash-optimized storage.
Tags : netapp, database performance, flash storage, data management, cost challenges
     NetApp
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