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By: Staples Business Advantage     Published Date: Jan 26, 2018
As a Staples Business Advantage® customer, exclusive content is just one of the perks you can access any time. In this white paper, you’ll learn how to evaluate your current state and how to reach your goal, from security and infrastructure to staffing and budget.
Tags : infrastructure, staffing, budget
     Staples Business Advantage
By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: SAP     Published Date: May 18, 2014
From its conception, this special edition has had a simple goal: to help SAP customers better understand SAP HANA and determine how they can best leverage this transformative technology in their organization. Accordingly, we reached out to a variety of experts and authorities across the SAP ecosystem to provide a true 360-degree perspective on SAP HANA.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
If you’re a small-to-midsized business (SMB), you know that you’re operating in a fast-paced, ever-changing business environment. Customers want their demands met instantly, and increasing competition multiplies the pressure you’re under. If you can’t deliver, you can be sure somebody else will. Fortunately, the technology landscape is changing the way you do business. Mobility, social media, and Big Data are leveling the playing field and making it possible for companies like yours to access more sophisticated technology, reach bigger audiences, target their messages, and innovate in their offerings. Yet nothing has changed the landscape so much as the cloud.
Tags : business environment, business management, social media, information technology, data security
     Hewlett Packard Enterprise
By: Freshdesk     Published Date: Aug 15, 2016
Every helpdesk agent at every customer support team, anywhere in the world, dreams about Inbox Zero. However as most businesses grows from just a handful of support queries to hundreds of customers chocking the support hotline, they make the mistake of going on a hiring binge to reach that elusive promised land. The only problem? Hiring more support staff may not be the best way to scale up your customer support. This whitepaper talks about how you can scale your customer support without blindly scaling the team, with tips, ideas and insights like: - How to puncture the customer support hot-air balloon - Proactively identifying red flags and overloads - Top 4 things to know before you hire - Monitoring, understanding and reporting support trends - Tips to streamline your support process
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     Freshdesk
By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: FICO     Published Date: May 11, 2017
In saturated, contested telecom markets, credit origination has become a strategically important capability in acquiring and retaining the right mix of customers. Being quick and adept at making enormously complex decisions — involving product bundle eligibility and pricing, deposits, credit limits, device financing rates and terms — has far-reaching effects beyond market share and current revenue.
Tags : customer experience, customer experience, customer engagement, consumer credit, credit
     FICO
By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
Tags : mobile performance, mobile app, customer engagement, channeling
     Akamai Technologies
By: Venafi     Published Date: Oct 26, 2015
This is the second part of the Ponemon Institute’s 2015 Cost of Failed Trust Report, which reveals the damaging impacts on global business from unprotected cryptographic keys and digital certificates. This new report reveals that most companies lose customers, suffer costly outages, fail audits, and experience breaches due to unprotected and poorly managed keys and certificates.
Tags : security controls, security, security applications, ssl/tls certificates, secure connection, security network
     Venafi
By: Entrust Datacard     Published Date: Jun 09, 2017
How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.
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     Entrust Datacard
By: Cisco     Published Date: Sep 21, 2017
Digital transformation isn’t a technology or a product. Rather, it’s a philosophy for using digital assets to change the way an organization runs. It involves realigning technology and modifying business processes to better engage employees, customers and other constituents of the extended enterprise. Digital transformation significantly improves the performance and reach of an enterprise and has become a top priority for IT and business leaders across the globe. Read on to find out how Cisco's Architecture can enable Digital Transformation.
Tags : digital transformation, architecture, business processes, best practices, customer engagement, employee engagement
     Cisco
By: Oracle     Published Date: Aug 08, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Tags : social media, business intelligence, customer hub, crm, oracle
     Oracle
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
     Adobe
By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
Tags : social media, social business, customer care, recruitment, recruitment strategies, marketing tools, social techniques, social media strategy
     Socialbakers
By: Brightidea     Published Date: Feb 05, 2016
What’s in the eBook? Get this ebook The Secrets To A Successful Innovation Program to find insights from over 100 Brightidea customers and exceptional innovators, including heavyweights BT Group, Cisco, GE, Motorola and more, sharing responses to key questions most enterprises ask – and stats that back up the narrative, like: -Humana experiencing $6.2 million in cost savings from a single innovation challenge campaign. - More than 75% of Nielsen’s innovation challenges resulting in an idea that was implemented. - 95% of Global 500 companies saw improvement in their innovation program. Take a look by filling out the form to download the eBook – and then reach out and let us know if you’d like to be the next success story!
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     Brightidea
By: Salesforce Commerce Cloud     Published Date: Sep 13, 2016
What makes millennial customers loyal? Reaching millennials isn’t your biggest retail challenge, it’s retaining them. 38% of businesses say they’re agile enough for millennials. How do you compare? Find out by downloading our latest research paper.
Tags : demandware, social, millennials, impressions, social media, social influence, traditional marketing
     Salesforce Commerce Cloud
By: Dyn     Published Date: Nov 03, 2016
We all know that hybrid cloud adoption is exploding, with 80% of enterprises having at least some infrastructure in the cloud. This growth includes increased use of the internet to deliver applications, sites and services to employees, partners and customers. These companies need an internet performance management (IPM) strategy to ensure those services reach users effectively, starting with DNS. Join Trip Kucera and Dyn VP, Gary Sloper, as they discuss the impact of cloud and internet infrastructure across the cloud adoption lifecycle. Key focus points include: • Optimizing round trip times and latency, from time to first byte, to internet routing • Understanding and comparing cloud service providers • Protecting your service from route hijacks, DDoS attacks and mitigating vulnerabilities. Watch this short Video Webinar and learn how focusing on the DNS layer can help you plan, migrate and optimize your way to cloud success!
Tags : dyn, dns, hybrid, hybrid cloud, ipm
     Dyn
By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Tags : customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
     RedPoint Global
By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
As humans, we are driven to find ways of making an increasingly complex world simpler. For both customer and marketing leaders - technology helps us to do that. For marketers particularly in Financial Services, the focus shifts from a supply-led, to a demand-led economy; the trust economy, where customer demands continue to diversify and the fastest to deliver value wins.
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     INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment. Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.
Tags : customer, marketers, technology, management
     INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: IBM     Published Date: Aug 08, 2016
Learn how YES BANK is reaching more customers in API economy. Digital banking requires applying new technologies to reach new customers. YES BANK approach of using APIs in Mobile banking is helping them reach new customers and open new markets and participating in the API economy.
Tags : ibm, api, api economy, integration, application program interface, cloud, middleware, banking
     IBM
By: CEB     Published Date: Dec 03, 2015
The key challenge of B2B selling today: customer purchase processes are overwhelmed by an increasingly large and diverse number of customer stakeholders who can’t reach consensus on a common course of action. Learn how to overcome buyer dysfunction and guide customer to consensus.
Tags : marketing, sales, b2b, challenger, consensus, mobilizer, implementation, product marketing
     CEB
By: FICO     Published Date: Sep 02, 2016
Download this case study to learn how the Collections Treatment Optimization program powered by FICO® Xpress Optimization Suite and FICO® Model Builder helped more than 6,000 customers avoid repossession and stay in their cars, and prevented 50,000 customers from reaching a stage of delinquency that would affect their credit. The program also helped grow the lending portfolio by 9% without adding collections headcount.
Tags : toyota financial services, fico, collections treatment optimization, cto, collections, auto loans
     FICO
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