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By: Akamai Technologies     Published Date: May 08, 2017
This paper, which has been jointly developed by Akamai and Wuaki.tv — an OTT service provider — covers the importance of satisfying viewer expectations for a broadcast-quality experience by quickly and reliably streaming video online. It explains why it is challenging to do so and outlines best practices for online video delivery. It also explores the option of splitting traffic across multiple content delivery networks (CDNs) versus tightly integrating video player technology with a single CDN in order to improve online video delivery in a strategic manner. Finally, the paper shows how Wuaki.tv chose the latter option and boosted customer retention, customer referrals, and revenues as a result.
Tags : content delivery, online video delivery, broadcast quality, viewer expectations, video streaming
     Akamai Technologies
By: Bazaarvoice     Published Date: Jan 09, 2013
Charles Schwab understands that customers make their best marketers, acquiring 40% of its new business through customer referrals. Charles Schwab shares best practices for financial services organizations to use in their decision to invest in social.
Tags : charles schwab, customer acquisition, customer referrals, customer recommendations, client ratings, customer experience, social media, customer experience/engagement
     Bazaarvoice
By: Bazaarvoice     Published Date: Oct 15, 2012
Charles Schwab understands that customers make their best marketers - the financial service firm acquires 40% of its new business through customer referrals. Charles Schwab shares best practices that can guide organizations to invest in social.
Tags : forrester, customer acquisition, reviews, social, opinions, transparency, social media, customer experience/engagement
     Bazaarvoice
By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
Tags : constant contact, email marketing, email marketing strategy, customer retention, customer engagement, emerging marketing, marketing research
     Constant Contact
By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
Tags : neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
     Neolane, Inc.
By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
Tags : constant contact, email marketing, email marketing strategy, customer retention, customer engagement, emerging marketing, marketing research
     Constant Contact
By: Influitive     Published Date: Nov 04, 2015
A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible.
Tags : customer referral, influitive, leads, b2b, referrals, advocate marketing, content management systems, crm & customer care
     Influitive
By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
     ForeSee Results
By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
Tags : customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce
     ForeSee Results
By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
Tags : customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce
     ForeSee Results
By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
     ForeSee Results
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