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By: IBM APAC     Published Date: Jun 07, 2017
The analytics tools you’ve come to rely on probably haven’t kept pace with this rapid change, and may now be less effective. Systems may not be nimble enough to follow customer journeys across channels and time. Different platforms in different departments can’t talk to each other, so reporting is slowed. And it’s difficult to take proactive steps when your view of the total customer experience is a little blurry. Download this white paper to find out more.
Tags : customer experience, analytics, analytics tools, customer analytics, customer experience management
     IBM APAC
By: IBM APAC     Published Date: Jun 13, 2017
Using more than 70 criteria and combining feedback from customer interviews, IDC found that the providers in this evaluation bring diverse capabilities for modernizing SAP applications. Download this paper to find out more.
Tags : ibm, sap, applications, modernization, application services
     IBM APAC
By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: Adobe     Published Date: Apr 13, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: • How changing the way you view design changes everything • The power of beautifully designed customer experiences • Why it pays to make your teams design-driven
Tags : business design, graphic design, front face design, creative cloud, design experts, enterprise design, editing
     Adobe
By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
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     SAS
By: HPE     Published Date: Jan 04, 2016
The HP 3PAR StoreServ 7450 All-flash Storage can improve IOPS and latency results dramatically, increase the overall performance of a high workload environment, and lower administrative management work. The costs and benefits for a composite organization for 20 TB of 3PAR All-flash storage, based on customer interviews, are: ? Investment costs: $130,722. ? Benefits: $1,213,601. ? Average cost/GB usable (street price) for all-flash storage (included 4:1 compaction and 25% overhead): $2.20
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     HPE
By: Cisco     Published Date: Nov 17, 2015
This white paper presents IDC’s analysis of the business value organizations are achieving by using Cisco UCS as a platform for SAP HANA and other SAP Business Suite applications. This analysis is based on IDC’s interviews with 12 Cisco UCS customers. These organizations are all relatively large organizations (1,500–85,000 employees), with an average of 25,383 employees. Interviewees represent a variety of industries: natural resources, agriculture, energy, government, automotive, retail, food and beverage, distribution, technology, healthcare, and IT. These organizations are based in the United States, EMEA, Mexico, and Brazil.
Tags : cisco, idc, business values, cisco ucs, sap hana, sap business suite
     Cisco
By: Cisco     Published Date: Jun 21, 2016
Cisco® Validated Designs provide the foundation for systems design based on common use cases or current engineering system priorities. They incorporate a broad set of technologies, features, and applications to address customer needs. Cisco engineers have comprehensively tested and documented each Cisco Validated Design in order to ensure faster, more reliable, and fully predictable deployment. This design guide summary provides you with an overview of the Cisco Intelligent WAN Design Guide, the key technology, the use cases it provides, and additional and related resources.
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     Cisco
By: DataStax     Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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     DataStax
By: DataStax     Published Date: Mar 10, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
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     DataStax
By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Tags : acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
     Acxiom Corporation
By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
Tags : data optimization, audience engagement, business strategies, customer engagement, business potential
     Akamai Technologies
By: Oracle     Published Date: Oct 29, 2015
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
Tags : oracle, aberdeen convergence brief, b2b, b2c commerce
     Oracle
By: Oracle     Published Date: Mar 15, 2016
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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     Oracle
By: JBoss Developer     Published Date: Jan 25, 2016
The ability to integrate systems and share data across the enterprise is a common datacenter need. The needs of an integration bus, the technology used for middleware-based integration, can varyin complexity, data volume, and required performance. Both Red Hat and MuleSoft offer multiple products that can help customers develop and deploy middleware integration solutions. This competitive overview compares Red Hat® JBoss® Fuse to Mule ESB Enterprise.
Tags : red hat jboss fuse, middleware-based integrations, data volume, integration performance, soa, integration solutions, open source licensing
     JBoss Developer
By: Dynatrace     Published Date: Apr 26, 2017
Digital business accounts for nearly a quarter of the world’s economy today, but many organizations still lack a complete view of the digital customer experience they’re delivering. That lack of clarity impedes business success. In this executive brief, MIT Technology Review describes how DPM can help bridge that gap.
Tags : customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
     Dynatrace
By: Red Hat     Published Date: Jun 23, 2016
Today’s business world is evolving at a faster rate than ever before. Customers and partners expect IT organizations to rapidly deliver new products and services while maintaining legacy applications and infrastructures, grappling with vendor lock-in, and operating on constrained budgets. In the face of all these challenges, IT organizations struggle to keep up with the demands of the business. These pressures are forcing strained organizations to review their processes and infrastructure to find new ways to increase their ability to quickly deliver high-quality applications.
Tags : best practices, technology, applications
     Red Hat
By: Akamai     Published Date: Mar 08, 2017
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
Tags : data, customer engagement, video, online video, online video strategy, viewer behaviour
     Akamai
By: Adobe     Published Date: Jan 20, 2017
This whitepaper illustrates how with a whole-customer view and the cross-channel marketing capabilities of Adobe Marketing Cloud, you can create one thriving online and offline world all in one place for the experience that exceeds your customers’ expectations.
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     Adobe
By: HP - Enterprise     Published Date: Jun 04, 2013
HP Business Services Management (BSM), which includes HP Network Management Center, HP Systems Management, and HP Application Performance Management, is a comprehensive performance management solution designed to enable IT organizations to manage a diversity of in-house and cloud based services at a lower cost to the business. HP commissioned Dimensional Research to interview customers who have deployed HP BSM solutions to obtain detailed feedback on the real world benefits provided by these solutions. Dimensional Research conducted 26 in-depth interviews with HP customers as well as researched documented case studies. This report summarizes those findings.
Tags : business service, management solutions, bsm, business services management, network management, systems management
     HP - Enterprise
By: Success Factors     Published Date: Aug 02, 2012
This free Ventana Research report shows SuccessFactors to be a top supplier of applications that support the management and operations of compensation. According to Ventana, SuccessFactors Compensation (part of SuccessFactors BizX Suite) achieved the top overall ranking due to its scores in Reliability and Capabilities. In addition, the growing number of SuccessFactors customers and the company's commitment to cloud computing contributed to its top ranking in the Validation and TCO/ROI categories. Easy for managers at all levels to use, the application has capabilities for compensation reviews and adjustments, as well as an embedded analytic view-which shows the handling of promotions and support across pay ranges. Find out what else Ventana has to say about SuccessFactors in this complimentary report. Download it today.
Tags : successfactors, sap, ventana research, value index, total compensation management, benchmark research, human capital, vendors
     Success Factors
By: Genesys     Published Date: Oct 16, 2013
Presumably, service-oriented businesses already have customer relationship management (CRM) and business process management (BPM) systems in place that create workflows and processes. However, traditional systems aren't enough - they often result in blind spots in the completion of work processes. To meet the increasing demands of customers in today's fast-paced marketplace, you need a way to manage these efficiency gaps - to effectively assign work and monitor completion. In other words, you need workload management. Download this resource to get a more in-depth look at the shortcomings of traditional customer service processes, and learn how enterprise workload management can help you overcome these issues as well as: • Create a holistic view • Increase flexibility • Reduce cost • And more
Tags : contact center, customer service, customer relationship management, technology, business process management, bpm, crm
     Genesys
By: Okta     Published Date: May 09, 2016
Have you ever wondered which enterprise cloud apps are most popular? Or which industries tend to use Office 365 versus Google Apps? Did you know that 43% of Okta customers have enabled deprovisioning? From where we sit, Okta has a unique view into the adoption and utilization of cloud apps in the enterprise. Our Businesses @ Work report takes an in-depth look into how organizations and people work today, and the apps and services they use to be productive.
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     Okta
By: Okta     Published Date: May 09, 2016
With a secure foundation in place to manage internal IT, many IT leaders are thinking about a foundation for the entire business. In the new world of mobile apps, cloud services, and the Internet of Everything, people, processes, data, and devices are all converging to reshape how day-to-day business is done. Companies are reaching out to customers and partners—and even intelligent objects like connected cars and monitoring systems—and modifying the products and services they bring to market as a result. To an unprecedented degree, the future of an enterprise lies in the hands of the CIO and her IT staff who orchestrate these connections and act on the benefits they bring. IT leaders are finding new opportunities in an era of digital disruption. This executive brief provides a quick overview of how they are driving growth and increasing efficiency by securely connecting the digital enterprise with customers, partners, suppliers and distributors.
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     Okta
By: Oracle CX Sales Cloud     Published Date: Feb 05, 2016
Many potential customers and partners of Oracle Sales Cloud would like to understand from third parties if the claims Oracle makes about the product are accurate. Conducting extensive research, including interviewing customers, systems integrators, and others with firsthand experience of the application, has allowed Constellation to provide an objective view through three customer case studies. This report offers insights into four of Constellation’s primary business research themes, the Next-Generation Customer Experience, Technology Optimization and Innovation, Digital Marketing Transformation and the Future of Work.
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     Oracle CX Sales Cloud
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