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By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
Tags : adobe, technology, marketing, cmo, campaign management, customer, data, solutions
     Adobe
By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
     Adobe
By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
     Adobe
By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
     Adobe
By: SolidFire_NetApp     Published Date: May 10, 2016
Ultimate Software is a leading cloud provider of comprehensive human capital management (HCM) solutions delivered via Software as a Service (SaaS). More than 2,800 customers with employees in 150 countries count on Ultimate’s award-winning UltiPro® suite to unite all aspects of HR, payroll, and talent management throughout the employee life cycle, all supported by powerful reporting and analytics.
Tags : software, network management, network solutions, best practices, business intelligence, productivity, business optimization
     SolidFire_NetApp
By: Dell EMC & Intel     Published Date: Apr 13, 2018
Your company is collecting more data than ever before; your customers’ pain points, habits, and desires all flow in and out of your business each second. To mine the most value from that data, and to get the answers you need at a competitive speed, you need to employ server solutions powerful enough to handle complex analytics software. In the Principled Technologies datacenter, we compared a legacy Dell EMC™ PowerEdge™ R720xd powered by Intel® Xeon® Platinum processor’ to the new PowerEdge R740xd (powered by Intel® Xeon® Scalable processors) in three storage configurations: with basic hard drives, with SATA SSDs, and with NVMe SSDs. Intel Inside®. New Possibilities Outside.
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     Dell EMC & Intel
By: Dell EMC & Intel     Published Date: Apr 13, 2018
Your company is collecting more data than ever before; your customers’ pain points, habits, and desires all flow in and out of your business each second. To mine the most value from that data, and to get the answers you need at a competitive speed, you need to employ server solutions powerful enough to handle complex analytics software. In the Principled Technologies datacenter, we compared a legacy Dell EMC™ PowerEdge™ R720xd powered by Intel® Xeon® Platinum processor’ to the new PowerEdge R740xd (powered by Intel® Xeon® Scalable processors) in three storage configurations: with basic hard drives, with SATA SSDs, and with NVMe SSDs. Intel Inside®. New Possibilities Outside.
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     Dell EMC & Intel
By: Cisco     Published Date: Oct 06, 2015
Read more to learn how Cisco’s Mobile Experience Business Offer can unleash the power of your network to better serve your customers with locations based analytics, real time interactions, and mobile experience development tools.
Tags : cisco, mobile business, cisco mobile experience business, cmx, cisco wireless infrastructure, crm
     Cisco
By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Tags : cisco, digital, marketing, technology, mobile, marketing strategy, emerging marketing, internet marketing
     Cisco
By: VMware     Published Date: Dec 10, 2018
It’s no secret financial services organizations own and operate legacy solutions. Some of these core processes are front and center, meeting customer needs; others are in the middle, supporting account handling operations; and still many more are in the back-office, handling data and managing analytics. The challenge for financial leaders is to ensure these traditional systems don’t prevent the delivery of great digital experiences now and into the future. To find out more download this eBook today.
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     VMware
By: Cognizant     Published Date: Oct 23, 2018
In the last few years, a wave of digital technologies changed the banking landscape - social/ mobile altered the way banks engage with customers, analytics enabled hyper personalized offerings by making sense of large datasets, Cloud technologies shifted the computing paradigm from CapEx to OpEx, enabling delivery of business processes as services from third-party platforms. Now, a second wave of disruption is set to drive even more profound changes - including robotic process automation (RPA), AI, IOT instrumentation, blockchain distributed ledger and shared infrastructure, and open banking platforms controlled by application programming interfaces (API). As these technologies become commercialized, and demand increases for digitally-enabled services, we will see unprecedented disruption, as non-traditional banks and fintechs rush into all segments of the banking space. This whitepaper examines key considerations for banks as they explore value in the emerging Digital 2.0 world.
Tags : cognizant, banking, digital
     Cognizant
By: Google     Published Date: Oct 26, 2018
The Internet of Things is growing fast: By 2025, IoT devices will transmit an estimated 90 zettabytes of data to their intended targets, according to IDC. Armed with information, businesses can revolutionise everything from fraud detection to customer service. But first, they need an architecture that supports real-time analytics so they can gain actionable insights from their IoT data. Read the complete report sponsored by Google Cloud, and learn how to mitigate key IoT-related challenges.
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     Google
By: Oracle Analytics     Published Date: Oct 06, 2017
Empowered with mobile and cloud-based access to a myriad of products and services, customers now have a variety of options at their fingertips with regards to partnerships. Enterprises that do not follow the ever-changing tastes and preferences of their customers, or that wait too long to react, will fall behind and fail. Across functions, business professionals readily require big data tools and insights to understand and serve these customers. It is no longer an option for business users to rely on IT to deliver customer and other relevant analytics. On the flipside, handing the analytics reins entirely to business users can make governance nearly impossible. Organizations must find balance in a new approach in which IT mostly governs and curates data while business users are empowered to derive insights from data mostly ontheir own without delay.
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     Oracle Analytics
By: Google     Published Date: Jan 24, 2019
The Internet of Things is growing fast: By 2025, IoT devices will transmit an estimated 90 zettabytes of data to their intended targets, according to IDC. Armed with information, businesses can revolutionise everything from fraud detection to customer service. But first, they need an architecture that supports real-time analytics so they can gain actionable insights from their IoT data. Read the complete report sponsored by Google Cloud, and learn how to mitigate key IoT-related challenges.
Tags : 
     Google
By: IBM     Published Date: Apr 14, 2016
Ovum has produced this Ovum Decision Matrix to identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.
Tags : ibm, ovum, ovum decision matrix, customer analytics solution, telcos, telecom, customer experience/engagement
     IBM
By: IBM     Published Date: Jan 18, 2017
Many companies can't predict which customer they will retain or which customers will increase their spend. With predictive analytics they can. This knowledge brief from Aberdeeon Group highlights research findings that show organizations which apply predictive analytics are able to: Establish timely and accurate insights into customer behavior. Empower employees to do their jobs more effectively. Encourage more repeat business and higher wallet share
Tags : predictive analytics, customer experience, customer relationships, customer retention, customer behavior, residual business
     IBM
By: IBM     Published Date: Jan 18, 2017
Predictive analytics has come of age. Organizations that want to build and sustain competitive advantage now consider this technology to be a core practice. In this white paper, author Eric Siegel, PhD, founder of Predictive Analytics World, reveals seven strategic objectives that can only be fully achieved with predictive analytics. Read this paper to learn how your organization can more effectively: Compete – Secure the most powerful and unique competitive stronghold Grow – Increase sales and retain customers competitively Enforce – Maintain business integrity by managing fraud Improve – Advance your core business capacity competitively Satisfy – Meet today's escalating consumer expectations Learn – Employ today's most advanced analytics ....and finally, render your business intelligence and analytics actionable.
Tags : predictive analytics, increase sales, customer retention, fraud management, consumer expectations
     IBM
By: SAS     Published Date: Aug 01, 2018
Journey to the Core of Customer Centricity 20 page paper by TM Forum covering: digital transformation in Telco, customer journey analytics, data driven customer experience and real time marketing
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     SAS
By: RedPoint Global     Published Date: May 11, 2017
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
Tags : customer retention, customer experience, real-time personalization, customer insights
     RedPoint Global
By: RedPoint Global     Published Date: May 11, 2017
While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective. The best data analyses and game-changing insights will never happen without the right data in the right place at the right time. That’s why data preparation is a non-negotiable must for any successful customer-engagement initiative. The fact is, you can’t simply load data from multiple sources and expect it to make sense. This white paper examines the shortcomings of traditional approaches such as data warehouses/data lakes and explores the power of connected data.
Tags : customer engagement, marketing data, marketing data analytics, customer data platform
     RedPoint Global
By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 11, 2017
Despite the rise in chat adoption, many organizations are still not providing the service their customers expect. That’s why it’s essential to follow proven best practices, including defining goals, identifying key metrics, and appropriately hiring and training staff. With these foundations in place, organizations can establish routing and queuing practices, before customizing the solution to meet their specific needs, and fine-tuning analytics to further improve performance. To learn more about how Oracle Chat Cloud Service can improve CSAT, customer loyalty, and revenue for your organization, visit oracle.com/goto/chatbestpractices
Tags : home page support, faq escalation, points of right-channeling, frustration points, page headers and footers, business driver, chat channel, customer satisfaction
     Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
By: TIBCO Software     Published Date: Aug 13, 2018
Whilst businesses of all kinds are utilizing data analytics, many are still only using it to make simple changes that lead to a set of rigid processes. Whereas the more customer-focused organizations are realizing that to deliver exceptional experiences, they need to be able to react to customer data in real-time and predict what might happen next. And that means going beyond simple analytics. Read our whitepaper to discover what analyst firm Forrester has identified as the Enterprise Insight Platform, technology designed to enable companies to transform into truly data-driven businesses.
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     TIBCO Software
By: Splunk     Published Date: Aug 17, 2018
IT organizations are now responsible for delivering seamless customer experiences while preventing outages and managing an increasing number of systems. With growing responsibility placed on IT, there is an opportunity to drive strategy for company-wide business processes and operations. Companies using machine data powered platforms like Splunk collect disparate data types to quickly troubleshoot and monitor systems. By adding predictive capabilities, IT can glean critical insights for the business and develop strategic initiatives on issues that matter. Download the white paper “Embracing the Strategic Opportunity of IT” to learn how to: Enable a business aware IT organization Unlock operational efficiencies Solve problems with predictive analytics
Tags : it event management, it event management tool, event logs, aiops platform, what is aiops, aiops vendor, market guide for aiops platforms, guide for aiops platforms
     Splunk
By: Splunk     Published Date: Aug 22, 2018
Gartner's “2017 Critical Capabilities for Security Information and Event Management” report assesses eight SIEM capabilities against the increasingly complex vendor landscape. The conclusion? Splunk had the highest score in the Security Monitoring use case. We believe customers rely on Splunk’s advanced security analytics capabilities to meet their SIEM and security intelligence needs — improving threat detection, investigation and time to remediation. It’s proven to help with compliance and incident reporting, automated alerting of common security events and historical analysis for detected incidents. CISOs, CIOs, and security and risk leaders should download Gartner’s annual report to make the best-informed buying decision for security and learn about Splunk’s leadership position in the market.
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     Splunk
By: Intel     Published Date: Sep 14, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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     Intel
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