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customer behavior

Results 101 - 125 of 204Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Oct 23, 2012
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. Read on to understand customer behavior fuel interactive marketing.
Tags : ibm, interactive marketing, customer behavior, consumer behavior, analyze, marketing effectiveness, emerging marketing, marketing research
     IBM
By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
Tags : ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty, emerging marketing, marketing research
     IBM
By: IBM     Published Date: Nov 28, 2012
Retailers are faced with many challenges on how to motivate their customers to engage in favorable shopping behavior. Join this session to hear how IBM is helping retailers apply advanced merchandise info to predict buying behavior.
Tags : ibm, advanced analytics, retailers, information, channel, consumer, merchandise information
     IBM
By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
Tags : adobe, customer experience, customer engagement, digital intelligence, digital marketing, marketing, customer behavior, mobile
     Adobe
By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
Tags : real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging
     Evergage
By: Intercom     Published Date: Oct 08, 2015
An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you. From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways: 1. Define the audience for your message by segmenting users according to behavior and action. 2. Craft a message for maximum impact; what voice, tone, format, and language to use. 3. Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
Tags : customer onboarding software, user engagement, in-product communication, in-product messaging, onboarding software, customer engagement software
     Intercom
By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
Tags : retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation
     Comcast Business
By: Unica     Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
Tags : unica, online marketing trends, trends, web analytics, web site analytics, customer analytics, website behavior, web analytics
     Unica
By: Unica     Published Date: Nov 06, 2009
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
Tags : unica, customer analytics, data personal, lifecycle, customer analytics, web behavior, marketing, online marketing
     Unica
By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
Tags : unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen, content management systems
     Unica
By: Sitecore     Published Date: Mar 03, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do? Access this eBook, written by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, to delve into mobile consumer behavior and how it requires a different approach.
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     Sitecore
By: Sitecore     Published Date: Oct 18, 2016
In a market where 78% of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumer’s previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company. Download this white paper now to learn more!
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     Sitecore
By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
Tags : collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
     Cymfony
By: Cymfony     Published Date: Jul 11, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
Tags : collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
     Cymfony
By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
Tags : quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times
     Quantivo Corporation
By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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     MoreVisibility
By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
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     SAS
By: IBM     Published Date: Apr 29, 2014
For banks, mining data from social media can be a significant way to gain insights into customer mindsets and behavior, but effectively and accurately capturing and processing this unstructured data to gain useful customer insight requires sophisticated tools and advanced analytics.
Tags : ibm, banking, data mining, social media, consumer insights, business analytics, social business, business technology
     IBM
By: IBM     Published Date: Apr 29, 2014
Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.
Tags : ibm, banking, customer profitability, customer profitability analytics, transaction data, predictive analytics, customer behavior, customer experience/engagement
     IBM
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : google analytics, site optimization, customer acquisition, consumer behavior, advanced segments, emerging marketing, business intelligence, market research
     Digital Bungalow
By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
Tags : banking, finance, customer engagement, analytics, insights, segmentation, small business
     IBM
By: SAS     Published Date: Mar 06, 2018
Industry leaders from the banking and vendor landscape are working to streamline the customer experience while closing the opportunities for fraud and exposure. Balancing security and convenience will require an approach that combines consumer-facing authentication (such as passwords, PINs and biometrics) with background security measures (such as transaction and session-behavior analytics).
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     SAS
By: SAS     Published Date: Mar 06, 2018
The Internet of Things enables retailers to do three basics better and faster: 1) Sensing who customers are and what they’re doing, 2) Understanding customer behavior and preferences, and 3)Acting on that insight to create a more engaging customer experience. - There are high-potential IoT applications in supply chain, in “smart store” operations, and especially in providing an engaging experience to the “connected customer.” IoT data can anticipate where the customer is headed and how to meet her there. - Much of the IoT ground, in both data management and analytics, may be unfamiliar. Retailers and their IT organizations have to be realistic about the technological challenges, their own capabilities, and where they need assistance. - To differentiate through IoT, focus on the analytics. Devices and their data — and even their platforms — are commodities. Advantage goes to the retailer who does the most with the data to engage the connected customer.
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     SAS
By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
Tags : b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
     Genius Inc
By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
Tags : neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability
     Neolane, Inc.
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