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customer behavior

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By: Sitecore     Published Date: Oct 18, 2016
In a market where 78%†of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumerís previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company. Download this white paper now to learn more!
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     Sitecore
By: SmartFocus     Published Date: Mar 09, 2015
Successful marketers are waking up to the power of context. Contextualization enables marketers to better understand their customer and their journey Ė in any moment Ė and instantly engage them with personal, relevant messages that drive sales and responses.
Tags : personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
     SmartFocus
By: SmartFocus     Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history. Therefore crowd recommendations and Ďbest sellersí just donít cut it anymore. Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer. Thatís why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
Tags : personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
     SmartFocus
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Donít do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Tags : forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience
     SmartFocus
By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europeís leading retailers are embracing this change.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers canít use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ĎOvercoming Marketing Challengesí White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
Tags : data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
     SmartFocus
By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel Ė but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three Dís for creating a successful contextual email programme.
Tags : data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement
     SmartFocus
By: Splunk     Published Date: Apr 16, 2012
Using Splunk, Cricket was able to identify system degradation and failures, even in the application area of Cricket's highly-automated and virtualized environment. Read about Cricket's impressive hard and soft ROI.
Tags : splunk, cricket communications, virtualization, automation, customer behavior, data, analyzying, decision making
     Splunk
By: Splunk     Published Date: Dec 11, 2018
Predictive IT is a powerful new approach that uses machine learning and artificial intelligence (AI) to predict incidents before they impact customers and end users. By using AI and predictive analytics, IT organizations are able to deliver seamless customer experiences that meet changing customer behavior and business demands. Discover the critical steps required to build your IT strategy, and learn how to harness predictive analytics to reduce operational inefficiencies and improve digital experiences. Download this executive brief from CIO to learn: 5 steps to an effective predictive IT strategy Where AI can help, and where it canít How to drive revenue and exceptional customer experiences with predictive analytics
Tags : predictive it, predictive it tools, predictive analytics for it, big data and predictive analytics
     Splunk
By: Spredfast, Inc.     Published Date: Aug 06, 2013
The biggest areas for opportunity and resolution for social brands
Tags : spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Aug 06, 2013
This guide walks through each of the ďBig SixĒ objectives and provides a tactical overview of the business case, team considerations and actual content examples and templates to use for your social media initiatives.
Tags : spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Aug 06, 2013
Social business has emerged and accelerated into a bona fide business practice at an incredible pace. By their very nature, social media and thus social business are constantly evolving and social practitioners must sprint to keep up.
Tags : spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning
     Spredfast, Inc.
By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
Tags : spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database
     SPSS
By: SPSS     Published Date: Jun 30, 2009
This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.
Tags : spss, roi, customer interactions, predictive analytics, return on investment, predictive insight, crm, customer relationship management
     SPSS
By: SPSS     Published Date: Jun 30, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
Tags : spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
     SPSS
By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
     SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
     SPSS, Inc.
By: SPSS, Inc.     Published Date: Mar 31, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
Tags : spss, organic growth, roi, predictive analytics, profitable relationships, predictive enterprise, statistical methods, statistics
     SPSS, Inc.
By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.
Tags : spss, roi, customer interactions, predictive analytics, return on investment, predictive insight, crm, customer relationship management
     SPSS, Inc.
By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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     SundaySky
By: TARGUSinfo.     Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
Tags : targusinfo, targus info, customer, analytics, customer behavior, behavior, customer insight, feedback
     TARGUSinfo.
By: Teradata     Published Date: Jun 14, 2013
This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.
Tags : customer data analytics, data driven marketing, customer relationships, customer centric marketing
     Teradata
By: The Relational Capital Group     Published Date: Nov 17, 2011
Groundbreaking research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave towards one another. That insight could revolutionize your brand strategy.
Tags : brand, loyalty, customer, crm, retention, research, warmth, competence
     The Relational Capital Group
By: Unica     Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
Tags : unica, online marketing trends, trends, web analytics, web site analytics, customer analytics, website behavior, web analytics
     Unica
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