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By: EMC Corporation     Published Date: Mar 12, 2014
Discover how to manage your data growth with the new EMC eBook, Manage Data Growth. Interact with the latest facts, insights and solutions, and hear what customers and subject matter experts are saying in the fast-growing world of data.
Tags : emc, digital data, data growth, idc report, big data, internet of things, customer behavior
     EMC Corporation
By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
Tags : real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging
     Evergage
By: Evergage, Inc.     Published Date: Apr 17, 2014
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
Tags : evergage, marketing, marketing technology, online marketing, customer behavior, customer insights, intent, real time
     Evergage, Inc.
By: FICO     Published Date: Nov 10, 2015
"ACG Michigan, a large auto insurance underwriter in the US state of Michigan, needed a user-friendly system that would enable its agents (internal and independent) to churn out precise and consistent policy quotes and underwriting decisions. They turned to FICO Blaze Advisor decision rules management system to create an enterprise decision management framework to execute decisions. Learn more on how FICO Blaze Advisor helped ACG Michigan automate its underwriting About FICO FICO (NYSE: FICO), formerly known as Fair Isaac, is a leading analytics software company, helping businesses in 90+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company's groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. FICO provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, optimiz
Tags : decision analytics, optimization, profitability
     FICO
By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Tags : direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
     First Data
By: ForeSee Results     Published Date: Feb 05, 2007
With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
Tags : website analytics, usability, customer satisfaction, foresee, foresee results, analytics, market research
     ForeSee Results
By: Gameffective     Published Date: Feb 26, 2019
Read this Microsoft case study about how Microsoft's Consumer Support Services - with its global network of support centers and thousands of agents - used digital motivation to drive agent performance and learning. Microsoft wanted new ways to recognize and reward agents while increasing their productivity. The focus was to change behaviors, develop skills, encourage sales, and drive outcomes. Microsoft identi?ed gami?cation as a solution to these needs. The company believed it could be more successful at encouraging and recognizing agents for positive outcomes through each customer interaction. Read the case study to learn how Microsoft: Increased productivity through gamification Drove agent performance with rewards, to change behaviors and business outcomes Improved agent knowledge and ability to apply the new information learned.
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     Gameffective
By: Genesys     Published Date: Oct 16, 2013
Changes in customer behavior and expectations are causing organizations to make dramatic shifts in how they engage with customers. The requirements for a world-class contact center in this new environment have also shifted. In this white paper you’ll find five key steps to keep in mind when building a world-class contact center in today’s rapidly changing customer landscape.
Tags : contact center, customer service, customer relationship management, technology, business process management, bpm, crm
     Genesys
By: Genesys     Published Date: Jun 11, 2018
When you can anticipate customer needs, you can provide a customer experience that reduces frustration, increases satisfaction and creates better business results. Genesys Altocloud uses live analytics, powered by machine learning, to give you real-time insight into the customer experience. You can anticipate customer behavior, personalize journeys and use feedback to continuously tune your analytics to achieve desired business outcomes. Download the white paper and learn how to make better use of your analytics: • Automate responses that optimize the journey • identify and engage with customers before they contact you • Use predictive analytics and machine learning to drive outcomes
Tags : customer needs, customer experience, customer behavior, customer journey
     Genesys
By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
Tags : b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
     Genius Inc
By: Gleanster Research     Published Date: Aug 30, 2013
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
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     Gleanster Research
By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
Tags : location data, mapping, here technologies
     HERE Technologies
By: HERE Technologies     Published Date: Jul 11, 2019
With the number of food delivery users to be over 802 million worldwide by 2023, it’s clear that the online food delivery industry is in the midst of massive growth. In a crowded diner and delivery service landscape, are you positioned to stand apart? Gain insights about the online food delivery industry from a global level, as we examine the three most competitive global markets, the unique challenges they face, and the biggest local players vying for customers. Hungry for more? With this eBook discover: Key insights to succeeding in these crowded markets How location services can optimize routing and delivery The role of drones, diner behavior and the future of restaurant kitchens
Tags : urban mobility, here tech, mapping
     HERE Technologies
By: HERE Technologies     Published Date: Jul 23, 2019
With the number of food delivery users to be over 802 million worldwide by 2023, it’s clear that the online food delivery industry is in the midst of massive growth. In a crowded diner and delivery service landscape, are you positioned to stand apart? Gain insights about the online food delivery industry from a global level, as we examine the three most competitive global markets, the unique challenges they face, and the biggest local players vying for customers. Hungry for more? With this eBook discover: Key insights to succeeding in these crowded markets How location services can optimize routing and delivery The role of drones, diner behavior and the future of restaurant kitchens
Tags : on demand, food delivery, delivery, last mile, here tech, mapping, location data
     HERE Technologies
By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
Tags : marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy
     IBM
By: IBM     Published Date: Sep 11, 2013
Learn how mining data from social media can be a significant way for your bank to gain insights into customer mindsets and behavior by using advanced analytics tools from IBM
Tags : social business, banking, mining data, social media, analytics, customer
     IBM
By: IBM     Published Date: Aug 06, 2012
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
Tags : customer analytics, loyalty, profitability, revenue, ibm, transaction data, customer survey data, demographics
     IBM
By: IBM     Published Date: Oct 23, 2012
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. Read on to understand customer behavior fuel interactive marketing.
Tags : ibm, interactive marketing, customer behavior, consumer behavior, analyze, marketing effectiveness, emerging marketing, marketing research
     IBM
By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
Tags : ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty, emerging marketing, marketing research
     IBM
By: IBM     Published Date: Nov 28, 2012
Retailers are faced with many challenges on how to motivate their customers to engage in favorable shopping behavior. Join this session to hear how IBM is helping retailers apply advanced merchandise info to predict buying behavior.
Tags : ibm, advanced analytics, retailers, information, channel, consumer, merchandise information
     IBM
By: IBM     Published Date: Dec 05, 2012
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
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     IBM
By: IBM     Published Date: Dec 05, 2012
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
Tags : analytics, data, customer behavior, insights, ibm
     IBM
By: IBM     Published Date: Oct 15, 2013
Understanding customer behavior can be as inscrutable as a foreign language unless you use analytics to decipher it.
Tags : ibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes, collecting customer data, monitor customer behavior, understanding individuals
     IBM
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