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Results 101 - 125 of 228Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
Tags : increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics, provide specific insights, personalization process, web marketers
     IBM
By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
Tags : personalized digital marketing, marketing center, hands-on control, customer segments, design communications, manage campaigns, internet marketing, traditional marketing
     IBM
By: IBM     Published Date: May 29, 2015
Watch how Celcom, a Malaysian telco company, uses statistical analysis of customer behavior to deliver targeted promotions.
Tags : telecommunications market, analytics, customer loyalty, competitive telecommunications, webinars & web conferencing, data management/analytics
     IBM
By: IBM     Published Date: Jul 27, 2015
Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it
Tags : customer loyalty, network service quality, communications service providers, service quality metrics, operational performance, customer experience management, cem, cem solution
     IBM
By: IBM     Published Date: Mar 10, 2015
This white paper reviews the finding of recent Heavy Reading research into wireless CSP attitudes to and plans for driving customer loyalty through control of network service quality
Tags : ibm, customer data, customer service, customer loyalty, communications, service providers, big data, customer satisfaction
     IBM
By: IBM     Published Date: Sep 30, 2015
Customer experience in the telecommunications industry.
Tags : telecommunications, csp's, ott, customer loyalty, big data, customer experience/engagement, business intelligence
     IBM
By: IBM     Published Date: Oct 13, 2015
The term “Proactive Customer Care” has been used by many vendors and Communications Service Providers (CSPs) for several years in the telecoms industry. It has generally come to mean “Understand the reason for a customer’s concern, or potential issues, with their service before the customer takes direct action.”
Tags : ibm, active management, customer experience, proactive customer care, csp, communications service providers, telecom, crm & customer care
     IBM
By: IBM     Published Date: Dec 04, 2015
Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
Tags : ibm, engagement, marketing, customer profiles, customer insight, telecommunication, crm & customer care
     IBM
By: IBM     Published Date: Apr 14, 2016
Discover what it takes to deliver truly proactive care to customers and find out how active customer experience management can deliver significant business benefits in the form of cost savings, reduced churn, and increased revenue.
Tags : ibm, telecom, customer experience, proactive customer care, csp, communication service providers, customer experience/engagement
     IBM
By: IBM     Published Date: Apr 26, 2016
Restoring connections: How telecommunications providers can reboot the customer experience IBM has more than 22,000 experts working in the Telecommunications industry, delivering solutions to more than 200 major communications service providers globally. IBM’s telecommunications capabilities are backed by a global network of telecom solution labs, research labs and innovation centers to support its offerings in the area of analytics, cloud, mobility, network optimization, digital transformation and global integration. IBM continues to invest significantly in key acquisitions to add expertise and capabilities that enable its clients in the telecommunications space.
Tags : ibm, ibm institute for business values, telecommunications, customer experience, communications service providers, csp, customer relationship, customer experience/engagement
     IBM
By: IBM Software     Published Date: Nov 04, 2010
Read this white paper to leverage business intelligence, performance management and predictive analytics to increase revenue and improve operations.
Tags : ibm cognos, business analytics, performance management, predictive analytic, customer service, call center operation, telecommunications service providers
     IBM Software
By: iKnowtion     Published Date: Nov 09, 2011
Data quality is a key component for optimum customer communications programs. Find out how to determine whether you have appropriate tools in place to support current and future marketing analysis functions.
Tags : crm strategies, data quality, marketing analysis, customer communications, analytics, iknowtion
     iKnowtion
By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
Tags : customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation, crm, retail strategies, data analysis
     iKnowtion
By: Infor     Published Date: Feb 27, 2007
Automotive manufacturers have become some of the most demanding customers in the world. The TRANS4M Customer Management Solution helps you manage your relationship and your communications with automotive customers to help you meet your customers' requirements for communications and process integration and ultimately improve your supplier rating and keep your customers happy and their production lines moving.
Tags : productivity, supply chain management, scm, customer service, customer relationship management, customer satisfaction, enterprise resource planning, automotive
     Infor
By: Infosys     Published Date: May 21, 2018
Our client is a very well-known, long-established bank with over 13 million customers across the globe. Over the years, they had built up a large and complex technological legacy. The landscape included over 1,000 different applications residing on a complex architecture and a hybrid mix of technology, which made testing the non-production environment an increasingly difficult task for quality assurance (QA) teams. Testing environments were fragmented, and this was compounded by a lack of ownership, governance processes, and communication regarding the status of environment readiness; causing delays, extending time to market, and increasing cost.
Tags : banking, technology, environment, governance, communication
     Infosys
By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
Tags : b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context, customer experience/engagement, sales
     InsideView
By: Interactive Intelligence     Published Date: Jul 21, 2010
DMG Consulting LLC identifies five top misperceptions, and dispels them with findings from their recent customer satisfaction study for hosted contact center services.
Tags : interactive intelligence, contact center solution, customer satisfaction, communications as a service, caas, sip, hosting, tco
     Interactive Intelligence
By: Interactive Intelligence     Published Date: Jul 21, 2010
To successfully choose and implement an IP system, the best place to start is with a roadmap - current offerings, justification factors, upcoming solutions, and suggested planning guidelines. Without one, your new system might never move forward. Read more.
Tags : interactive intelligence, customer ip communication, digital pbx, unified communication, voice network, ip data network, contact center solution
     Interactive Intelligence
By: Interactive Intelligence     Published Date: Oct 10, 2012
Read what you can do to successfully move your customer care infrastructure to the cloud, from J.R. Simmons of COMgroup, Inc. and Jason Alley of Interactive Intelligence.
Tags : customer care, cloud brokers, caas, communications as a service, contact center applications, customer experience/engagement
     Interactive Intelligence
By: Interactive Intelligence     Published Date: Feb 26, 2013
Utility outages are inevitable. How utilities communicate with the customers who are personally impacted by the outage has the potential to be a relatively positive or an incredibly negative experience. Learn about customer communications via social.
Tags : utlity outages, communications, social, best practices, negative experiences, interactive intelligence, social media, crm & customer care
     Interactive Intelligence
By: Interactive Intelligence     Published Date: Apr 23, 2014
Today, business process automation isn’t just about efficiency, it’s about operating a business for your customers. To ensure a positive customer experience, a process must trigger an automated action, and automation must then manage the experience across multiple channels, personalize the customer’s interaction, and predict the best next actions. Read more, from Chris Thalassinos, Mahnaz Meshkati, and Frank Chiu of Communications Intelligence Group, and Brad Herrington of Interactive Intelligence.
Tags : interactive intelligence, business process automation, multichannel technology, customer experience, contact center, contact solution
     Interactive Intelligence
By: Interactive Intelligence     Published Date: Apr 23, 2014
Customer Experience (CX) and Net Promoter Score (NPS) are two of the benchmark measurements companies now use to gauge customer satisfaction. And to understand how budgetary decisions impact CX and NPS outcomes, companies are turning to advanced contact center technology for strategic planning and big data. But business requirements to manage these outcomes successfully must incorporate back-office operations as well as the contact center. Read why.
Tags : contact center, contact center strategy, customer experience, optimization, strategic planning, budgeting tools, workforce management solutions, call center
     Interactive Intelligence
By: Intercom     Published Date: Oct 08, 2015
An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you. From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways: 1. Define the audience for your message by segmenting users according to behavior and action. 2. Craft a message for maximum impact; what voice, tone, format, and language to use. 3. Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
Tags : customer onboarding software, user engagement, in-product communication, in-product messaging, onboarding software, customer engagement software
     Intercom
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
Tags : 
     Iterable
By: Jive     Published Date: Apr 10, 2013
How To Build Bridges Between Today's Customer Service Islands
Tags : jive, customer service, synergy, silos, communications, integrate customer communications, customer service interactions
     Jive
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