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By: Genesys     Published Date: May 07, 2009
This white paper provides insights on the key attributes of SIP for customer service; how businesses can prosper with adoption of SIP; and flexible deployment strategies for migrating from TDM to VoIP. In addition, this paper will look at the available software, including relatively new arrivals such as unified communications, which can enhance a distributed customer sales and service strategy. Learn more today!
Tags : genesys, virtualization, ip migration, voip, sip, session initial protocol, voice over ip, customer service
     Genesys
By: Genesys     Published Date: Jan 24, 2013
This whitepaper discusses a deeper logic to multichannel communication - addressing the needs of today’s media-savvy customer with your company’s need for an integrated strategy of core beliefs and a foundation to grow on.
Tags : customer service, collaboration, multi-channel communication, genesys, core beliefs, media-savvy customer
     Genesys
By: Genesys     Published Date: Apr 25, 2013
This whitepaper discusses a deeper logic to multi-channel communication - addressing the needs of today’s media-savvy customer with your company’s need for an integrated strategy of core beliefs and a foundation to grow on.
Tags : customer service, collaboration, multi-channel communication, genesys, core beliefs, media-savvy customer
     Genesys
By: Genesys     Published Date: May 10, 2016
Your Guide to Evaluating, Selecting and Modernizing Your Contact Center to Deliver Exceptional Customer Experience
Tags : call center, cloud call center, cloud contact center, omnichannel, genesys, contact center, modernization, guide
     Genesys
By: Genesys     Published Date: May 10, 2016
In this eBook, Genesys highlights 10 key Customer Bill of Rights that focus on best practices that every caller expects from a self-service experience and that every business should strive to fulfill when designing IVR applications.
Tags : genesys, customer, bill of rights, customer experience, ivr, self service, communication, channel
     Genesys
By: Genesys     Published Date: Nov 17, 2017
This eBook focuses on two profiles for small contact centers, small business and small of large - a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realize a return on investment in as little as three months!
Tags : ebook, contact centers, cloud, customer experience
     Genesys
By: Genesys     Published Date: Feb 27, 2018
What if the cloud could radically improve your customer’s experience, your operations, and your bottom line? There’s a reason why many organizations are taking advantage of the benefits of cloud for contact centers. This eBook, focuses on two profiles for small contact centers, small business and small of large - a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realize a return on investment in as little as three months! Download this eBook and learn: • How to calculate ROI and time-to-value in different types of small contact center profiles • What factors to consider when selecting a cloud vendor • Three common myths about the cloud
Tags : ebook, cloud, customer experience
     Genesys
By: Genesys     Published Date: Feb 12, 2019
What if the cloud could radically improve your customer’s experience, your operations, and your bottom line? There’s a reason why many organisations are taking advantage of the benefits of cloud for contact centers. This eBook, focuses on two profiles for small contact centers, small business and small of large – a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realise a return on investment in as little as three months! Download this eBook and learn: How to calculate ROI and time-to-value in different types of small contact center profiles What factors to consider when selecting a cloud vendor Three common myths about the cloud
Tags : 
     Genesys
By: GFI Software     Published Date: Feb 24, 2012
Social networking has changed the way businesses communicate with their customers and partners, with most organizations now incorporating social media into their marketing and communications strategies. Unsurprisingly, the popularity of this new media has also created an influx of social-specific malware. Read to find out more about this trend.
Tags : gfi software, technology, security, malware, social media, smb, internet security, identity security
     GFI Software
By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
Tags : godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
     Godfrey
By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Tags : godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
     Godfrey
By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
Tags : digital experience, ibm, software
     Group M_IBM Q1'18
By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
Tags : 
     Group M_IBM Q2'19
By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
Tags : 
     Group M_IBM Q3'19
By: IBM     Published Date: Nov 13, 2008
To grow your subscriber base, reduce churn and control costs, it is imperative that you achieve and maintain a deep understanding of the customer experience throughout your organization. This white paper highlights IBM Tivoli® Netcool® Service Quality Manager Service Solutions — how it can change the way telecommunications providers are taking new services to market and helping to crystallize.
Tags : ibm, tivoli, voip, iptv, blackberry, service level agreement
     IBM
By: IBM     Published Date: Feb 02, 2009
A comprehensive solution for leveraging data in today's financial industry. Most organizations realize that the key to success lies in how well they manage data—and the banking industry is no exception. From customer statistics to strategic plans to employee communications, financial institutions are constantly juggling endless types of information.
Tags : ibm, information management software, leveraging data, dynamic warehousing, data management, improve customer service, real-time risk analysis, analytics capabilities
     IBM
By: IBM     Published Date: Aug 10, 2009
The growing adoption of collaborative and social networking applications such as Lotus productivity software is reflected in IDC's Canadian forecast, detailed in this white paper.
Tags : lotus, idc, efficiency, collaborative solutions, revenue growth, customer satisfaction, social networking, twitter
     IBM
By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
Tags : social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence
     IBM
By: IBM     Published Date: Oct 24, 2012
If you met a valued customer face to face, you'd probably greet the person with a smile and a "hello." You'd want the communication and ongoing discussion to be personal and specific to the individual. Deliver -- Learn to connect with your users.
Tags : ibm, analytics, consumer behavior, consumer interaction, communication, email marketing, internet marketing
     IBM
By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.
Tags : enterprise marketing management, customer marketing, customer communication, marketing channels, interactive marketing, emm, process automation
     IBM
By: IBM     Published Date: Jun 20, 2013
The message is simple: Trust has been lost and the digital world is here. Successful relationships with customers in the digital world are high-trust relationships. It is time for bankers to rebuild trust at the same time as developing all the communications and analytical advantages of digital technology. There is no other way. The highly digitalised, non-bank competitors are already taking the best parts of banking. Time is short. Is Apple about to join the fray? Is Amazon? Is Facebook?
Tags : customer, trust, banking, retail
     IBM
By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
Tags : enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing
     IBM
By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
Tags : cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing
     IBM
By: IBM     Published Date: Oct 15, 2013
Cross-channel marketing is no longer an ideal to strive for, but a practical reality you can achieve. However, technology is never the whole answer.
Tags : isolation, integration, cross-channel customers, customer communication, ibm, right marketing technology, marketing approach, better targeting
     IBM
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