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By: Esker     Published Date: Jan 08, 2019
Customer service is, was and always will be a top priority for companies. But today’s digital age has given rise to a new kind of customer with far different expectations — making customer service more complex than ever. Here’s the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience. In this ePaper, you’ll learn how order processing automation helps you: • Create a more engaged, empowered staff • Eliminate low-value tasks like data entry • Provide 100% visibility into every order processed
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     Esker
By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
Tags : ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities
     IBM
By: IBM     Published Date: Oct 15, 2013
Understanding customer behavior can be as inscrutable as a foreign language unless you use analytics to decipher it.
Tags : ibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes, collecting customer data, monitor customer behavior, understanding individuals
     IBM
By: IBM     Published Date: Oct 15, 2013
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
Tags : enterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle, data trails, customer behavior, mistargeted market
     IBM
By: IBM     Published Date: Oct 15, 2013
Marketers’ biggest challenges and opportunities reveal the rise of the empowered customer
Tags : customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption
     IBM
By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign
     IBM
By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
By: IBM     Published Date: Jan 02, 2014
Business users need a simple but powerful way to navigate through data and find the insights to make timely, critical business decisions. Unfortunately, many users have become frustrated at their inability to quickly access and analyze the information they require. This data typically includes a combination of personal and corporate data locked in various enterprise systems. It exists in different formats and can be hard to analyze, change or share — making it difficult for people to get fast answers to business questions.
Tags : ibm, cognos insight guide, navigating data, interactivity, analytic functionality, enterprise analytics, personal analytics, customer service
     IBM
By: IBM     Published Date: Jan 02, 2014
This study highlights the phases of the big data journey, the objectives and challenges of midsize organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for midsize companies to take as they dive into this new era of computing.
Tags : ibm, analytics, global business service, big data, business value, it professionals, volume, velocity
     IBM
By: IBM     Published Date: Jan 02, 2014
Business intelligence derived from sophisticated analytics has given large companies an edge for years. It helps them be more competitive, make information---based decisions faster and better, improves operational efficiencies, and boosts the bottom line. Midsize businesses are increasingly eager to reap similar benefits. Business intelligence derived from sophisticated analytics has given large companies an edge for years. It helps them be more competitive, make information---based decisions faster and better, improves operational efficiencies, and boosts the bottom line. Midsize businesses are increasingly eager to reap similar benefits.
Tags : ibm, business analytics, midsize businesses, geeknet, business intelligence, customer volatility, market volatility, variety of data
     IBM
By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
Tags : ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
     IBM
By: IBM     Published Date: Feb 04, 2014
Explore the top five practices in today's customer-data-driven supply chain and examine the impact of using customer data on key supply chain metrics.
Tags : ibm, aberdeen group, analytics report, customer data, data-driven, supply chain, best practices, social shopping
     IBM
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, lbs, it technology, wifi, analytics, wireless networks
     Cisco
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, idc, lbs, wireless, wifi, mobility, it solutions
     Cisco
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, lbs, it technology, wifi, analytics, wireless networks
     Cisco
By: Cisco     Published Date: Apr 10, 2015
This document describes how the Cisco® 40-Gbps QSFP BiDi transceiver reduces overall costs and installation time for customers migrating data center aggregation links to 40-Gbps connections.
Tags : cisco. transceiver, cost reduction, data center aggregation, migration, switches
     Cisco
By: Cisco     Published Date: Apr 10, 2015
Interest in cloud computing over the last several years has been phenomenal. For cloud providers, public or private, it will transform business and operational processes, streamlining customer on-ramping and time to market, facilitating innovation, providing cost efficiencies, and enabling the ability to scale resources on demand. Cisco's Virtualized Multi-tenant Data Center (VMDC) system defines an end-to-end architecture, which an organization may reference for the migration or build out of virtualized, multi-tenant data centers for new cloud-based service models such as Infrastructure as a Service (IaaS).
Tags : cisco, design, network architecture, mobile devices, best practices, vmdc, data center, cloud computing
     Cisco
By: Cisco     Published Date: Apr 10, 2015
The data center has gone through many major evolutionary changes over the past several decades, and each change has been defined by major shifts in architectures. The industry moved from the mainframe era to client/server computing and then to Internet computing. In 2011, another major shift began: the shift to a virtual data center. This has been the primary driver in enabling customers to transition to the cloud and ultimately IT as a service. The shift to a virtual data center will be the single biggest transition in the history of computing. It will reshape all the major data center tiers: applications, storage, servers and the network.
Tags : cisco, zk research, data center, itaas, migration, cloud computing, applications, servers
     Cisco
By: Cisco     Published Date: Sep 16, 2015
This document describes how the Cisco® 40-Gbps QSFP BiDi transceiver reduces overall costs and installation time for customers migrating data center aggregation links to 40-Gbps connections.
Tags : applications, systems integration, cloud, development
     Cisco
By: Cisco     Published Date: Dec 21, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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     Cisco
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