customer insight

The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.

Artificial intelligence (AI), the internet of things (IoT), and security technologies are set to disrupt every industry in the next decade. To get there, leading organizations like McDonald’s, Uber Eats, and HSBC have built adaptable digital platforms via APIs. In the ebook, MuleSoft founder Ross Mason shares his point of view on how to build a thoughtful API strategy that will help your organization take full advantage of emerging technologies like AI, chatbots, and IoT without compromising on security. Download this ebook to learn: How to unlock AI customer insights with an API strategy. How to make APIs the bedrock of IoT development. Why zero trust is key to API security in the new API economy.

Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for seven practical steps your organization can take to put together a high-performance MarTech stack.

Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.

This paper explores the impact of social media on the marketplace and customer behaviors, and provides a six-step “road map” that guides organizations through the process of implementing a social media program.

Transforming the customer contact center from cost center to a strategic asset by leveraging the voice of the customer

The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.

So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.

"A growing business needs a good Customer Relationship Management (CRM) application. It helps you manage critical customer information in one place — and gives you a complete view of your business. You’ll gain key business insights that help you close more deals, boost sales, and improve forecasting accuracy. But is now the right time for you? Read this e-book to get practical advice on: • Signs your business needs a CRM • How CRM can improve sales and productivity • Building your CRM strategy • How to maximize your ROI Download Your Complete CRM Handbook now so you can decide when your business should invest in a CRM. "

Blue Hill provides guidance on 1) the Customer Journey leading to a new generation of analytic tools, 2) key value propositions associated with moving to tools such as IBM Cognos Analytics and IBM Watson Analytics, and 3) recommendations for best practices in maximizing the value of insightful and predictive analytics for enterprise data.

Analytics is game-changing and can produce valuable insights from the ever-growing volume, velocity and variety of data. Business Intelligence (BI) provides the foundation for many types of Analytics. It enables companies to deliver exceptional customer experience, enhance marketing effectiveness, increase operational efficiencies, reduce financial risks, improve product quality and reliability, and so on. But businesses are also challenged to generate timecritical actionable insights and make a compelling financial business case for BI investments.

Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond. Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.

Imagine having a relationship with each of your customers that’s built on trust. If every one of your connections turned to you for help in solving their greatest challenges at every stage of the sales journey, what would that do to your bottom line? If you could provide every new prospect with relevant, useful insights that would make them more successful, how would your sales goals change? A new model is emerging in the sales landscape. The entire process looks vastly different than it did just a few years ago. Although that’s due in part to constantly evolving tools and technologies, the greater difference is in the mindsets of buyers. Understanding that mindset and catering to it is what catapults a successful seller into rock-star seller status. While this shift brings new possibilities, every stage of the selling process is also rife with new challenges. Greater access means more noise. Countless resources make it difficult to bring real value. These are just a few of the challen

What sales and marketing gaps are you defending? How are they impacting your ability to hit your numbers? In this guide, we examine five massive gaps that could be costing you time, customers, top-line growth and profit. And we show you how to transform your business by closing those gaps so you can get back to growing. • Discover how to transform your business by connecting sales and marketing with a shared set of practices that have been proven to grow brands, grow revenue and increase profit. • Get expert advice from leaders who have walked in your shoes, leaped over the gaps and unleashed sales and marketing to drive growth – together. • Watch insight-packed webinars from Forrester Research, Microsoft and Adobe.

Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.

Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What

Adobe named a Leader in Forrester's DXP report (Forrester Wave™: Digital Experience Platforms, Q2 2019) Why audience should care: To keep pace with increasing customer expectations and drive business growth, you need to manage your customers' experiences from beginning to end. You need real-time customer insights, connected to solutions that deliver those experiences immediately. And just as important as technology are the people and processes you put in place. Supporting concepts: This is significant, because in the first version of this report in 2015 Adobe was the only (albeit just barely) leader. In the second version in 2017, Adobe has been demoted and Oracle was a leader. Our advancements with Adobe Experience Platform have certainly had a significant impact on our positioning this year. One of the key points highlighted for Adobe being a leader is the focus on enterprise-scale dynamic customer profiles and event-based integration and workflow. Adobe continues to expa

Empower consumers. Increase productivity. Profitably compete in a saturated market. Today, mid-sized retailers need powerful tools to conquer a turbulent environment. IBM can help with tailored solutions. Click for information and a complimentary copy of National Retail Federations's report, Deeper Customer Insight - an in-depth look at five retail megatrends of 2010.

As the old adage says, "Information is power." The ability of an organization to best understand the behaviors and needs of its customers and partners, manage effective processes with timely insight, target new opportunities, and ensure that it is operating in a compliant and financially responsible manner on a day-to-day basis provides a foundation for innovation and success, let alone its survival.

While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience.  Tealeaf gives you insights via their new guide, "Building an Online Customer Experience Competency: Five Steps".

Sales Force Productivity, Sirius Decisions: This brief video looks at the keys to improving overall customer satisfaction by looking at customer behaviors and the insights they provide.

Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.

Discover how a company might identify its best or most valuable customers.

Discover how you can create satisfaction surveys quickly and easily and let you choose the best method to capture this valuable information.

As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.