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By: Interactive Intelligence     Published Date: Jan 17, 2014
Learn how to ensure a positive customer experience outcome by establishing a reliable business process automation (BPA), which will support your customer’s personalized interactions and adapt to changing conditions in the marketplace.
Tags : process automation, interactive intelligence, multichannel technology, intelligent process, business process, decision services, communications intelligence, customer interactions
     Interactive Intelligence
By: Interactive Intelligence     Published Date: Apr 23, 2014
Today, business process automation isn’t just about efficiency, it’s about operating a business for your customers. To ensure a positive customer experience, a process must trigger an automated action, and automation must then manage the experience across multiple channels, personalize the customer’s interaction, and predict the best next actions. Read more, from Chris Thalassinos, Mahnaz Meshkati, and Frank Chiu of Communications Intelligence Group, and Brad Herrington of Interactive Intelligence.
Tags : interactive intelligence, business process automation, multichannel technology, customer experience, contact center, contact solution
     Interactive Intelligence
By: Trillium Software     Published Date: May 19, 2011
Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
Tags : trillium software, single customer view, data quality, crm, customer relationship management, high-quality data, erp, mdm
     Trillium Software
By: Trillium Software     Published Date: May 19, 2011
Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
Tags : trillium software, single customer view, data quality, crm, customer relationship management, high-quality data, erp, mdm
     Trillium Software
By: Microsoft Dynamics CRM     Published Date: Mar 02, 2010
While the new generation of self-service applications for the Web and IVR is excellent, successful self-service programs will depend on giving customers choices and striking the right balance.
Tags : microsoft dynamics crm, contact call center, self-service application, ivr, interactive voice response, customer service interaction, live agent support, automated self-service
     Microsoft Dynamics CRM
By: IBM Software     Published Date: Nov 04, 2010
View this online demo to uncover how IBM Business Analytics is helping retailers to better connect with customers and create advantage.
Tags : ibm cognos, business analytics, retail demo, business intelligence, predictive analytic, customer interaction
     IBM Software
By: SAS     Published Date: Apr 25, 2017
Reacting to our customer’s “moments of truth” will require unique, personalized responses in real time that transcend traditional marketing and span channels and devices. This is more than marketing maturity: it’s the new marketing imperative.
Tags : 
     SAS
By: IBM     Published Date: Nov 07, 2011
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
Tags : interactive marketing, web analytics, webinars & web conferencing, business intelligence, market research, online video marketing
     IBM
By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
Tags : predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer
     IBM
By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
Tags : paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
     IBM
By: IBM     Published Date: Oct 24, 2012
Enterprise Marketing Management, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer life-cycle. Read on to learn more.
Tags : ibm, emm, enterprise marketing mangement, knowledge, integration, enterprise applications, cross channel profile, marketing research
     IBM
By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Tags : analytics, social media, best practices, crm, marketing, web analytics, customer experience/engagement, business intelligence
     IBM
By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Tags : analytics, social media, best practices, crm, marketing, business intelligence, web analytics, reputation monitoring
     IBM
By: Adobe     Published Date: Aug 02, 2017
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
Tags : digital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions
     Adobe
By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
Tags : customer interaction, channel attribution, email effectiveness, marketing, email marketing, emerging marketing, social media, advertising agencies
     QuickPivot
By: 8x8 Inc.     Published Date: Feb 24, 2017
Before moving to 8x8, MOBI had a premises-based telephone and contact center system. “We had a lot of points of failure inside of our building. And because our help desk and contact center is so critical we absolutely had to do something about it.” Mobi wanted one system to handle all interactions with their customers, primarily phone calls and instant messaging. According to Mobi, “What stood out about 8x8 was that everything was managed under one roof.” Mobi has been able to achieve this with 8x8’s integrated Virtual Office and Virtual Contact Center solutions.
Tags : 8x8, mobi, webinar, contact center, customer interaction
     8x8 Inc.
By: Optimizely     Published Date: Jun 02, 2017
Download this complimentary Forrester report* – Continually Optimize Experiences to Differentiate and Compete for Customers.
Tags : optimizely, optimize experiences, digital channels, customer relations, customer expectations, customer interactions
     Optimizely
By: Red Hat     Published Date: Nov 08, 2017
Accelerated digital transformation places new demands on business. To stay competitive, organizations must quickly adapt their business models and processes. Business process management (BPM), business rules management (BRM), and mobile applications are increasingly important to many business transactions—from customer-facing to business-to-employee (B2E) and business-to-business (B2B) interactions.
Tags : digital transformation, business process management, business rules management, mobile applications, application programming interfaces
     Red Hat
By: Oracle     Published Date: Feb 10, 2016
New online/ecommerce flows and customer interactions make or break today's omni-channel customer experience. The most automated organizations have transformed business processes to understand B2B/B2C customers, channels, and costs. Leading companies (top 30% studied) successfully invest in cloud-based, customer-driven capabilities to support their omni-channel initiatives and strategies.
Tags : oracle, cloud based supply chain, business transformation
     Oracle
By: Tealium     Published Date: Jun 15, 2015
Marketing nirvana is all about driving consistent, real-time customer interactions across all digital touch points. See how Ancestry.com is using Tealium to make this long-held goal a reality.
Tags : tealium, marketing, technology, cloud, tag management, stack, data, advertising
     Tealium
By: Sitecore     Published Date: Mar 03, 2016
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.
Tags : 
     Sitecore
By: Sitecore     Published Date: Oct 18, 2016
In a market where 78% of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumer’s previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company. Download this white paper now to learn more!
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     Sitecore
By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
Tags : 
     Marketo
By: Cymfony     Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
Tags : blogs, branding, blog, social media, sales & marketing software, marketing automation, customer interaction service, cymfony
     Cymfony
By: IBM ILOG.     Published Date: Jul 14, 2009
This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. By using business rules as a non-disruptive extension to your existing CRM system, you will facilitate highly personalized, flexible and consistent interactions in real time at the point of contact. Learn more today!
Tags : ibm, crm, functionality, customer, efficiency, system, flexible, atm
     IBM ILOG.
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