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By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.
Tags : spss, roi, customer interactions, predictive analytics, return on investment, predictive insight, crm, customer relationship management
     SPSS, Inc.
By: Bazaarvoice     Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
Tags : bazaarvoice, participation chains, measurable business, engagement, crm, customer service, customer satisfaction, social media marketing
     Bazaarvoice
By: SAS     Published Date: Sep 30, 2014
Stop to think about how – and how often – your business interacts with customers. Every day, with each interaction, data is created. What percentage of the data generated by these interactions are you using? There are so many channels for interaction, like social media, call centers, sales staff, help and support resources, marketing and campaigns. Typically, organizations believe that they are using only a small fraction of it effectively – at best, upwards of 10 percent of all the available data. Why? One reason relates to the difficulties in collecting all this data. This limitation is beginning to wane as commodity hardware becomes increasingly popular for big data storage. But another major inhibitor to examining all customer data has been the inability to examine millions, or even billions, of data points that constitute the customer picture. And much of this is now in the form of unstructured text inputs.
Tags : sas, text analysis visualization, voice of the customer, unstructured text inputs
     SAS
By: SugarCRM     Published Date: Jan 27, 2014
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: IBM     Published Date: Aug 21, 2013
Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.
Tags : marketing, enterprise marketing management, interactive marketing, marketing channels, emm, ibm, customer relationship management, marketing environment
     IBM
By: Oracle     Published Date: Nov 01, 2013
3 best practices for providing ‘a little extra service’ using chat and email management that will save your company money and drives high customer satisfaction at the same time.
Tags : zenithoptimedia, oracle, customer satisfaction, customer interaction, customer service, live chat, email management, personalized web self-service
     Oracle
By: Oracle     Published Date: Nov 01, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
Tags : zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions
     Oracle
By: Oracle     Published Date: Nov 06, 2013
Social channels are now at the forefront of customer service
Tags : social customer service, social media, customer service, customer care, contact center, social contact center, social customer care, social care
     Oracle
By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
Tags : website personalization, customer-website interaction, real-time, website development, internet marketing, marketing research
     Evergage, Inc.
By: Polycom     Published Date: Dec 18, 2014
A variety of technological, demographic and cultural forces are converging at this unique moment in history and stand poised to revolutionize the workplace of the future. Customers are demanding the ability to access the marketplace from anywhere, anytime and on any device; newer employees now expect the flexibility to collaborate continuously with customers and co-workers; and the future-oriented company is striving to make customer interaction and employee communication as invisible, seamless and intuitive as possible.
Tags : business, video, conference, multicultural, meetings, communication, cio, digital
     Polycom
By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Tags : forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience
     SmartFocus
By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : marketo, content marketing, marketing strategy, customer engagement, customer interaction, social media, content management systems, interactive marketing
     TheMarketingScope
By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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     CrowdTwist
By: Comcast Business     Published Date: May 07, 2018
Companies today are as distributed as their customer base, with branch offices and satellite locations scattered well beyond traditional boundaries. For many, these distributed sites are the face of the company to the customer, with most—if not all— customer interactions occurring in these locations and not in the corporate headquarters. Banks and finance centers, retail stores and even urgent care centers all fit within the category of the branch office, with each location connected to the corporate headquarters and, increasingly each other. Together, they make up the distributed enterprise. However, each location is its own entity and must be able to operate independently of headquarters to ensure business can continue even if one or other locations experience technical issues. Distributed locations, therefore, must be equipped to handle all manner of customer interactions – and evolving customer expectations—and do so in a way that anticipates what the customers want next. From pers
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     Comcast Business
By: Oracle     Published Date: Sep 11, 2012
In seven simple steps, eBusiness, Customer Experience and Contact Center professionals can right channel online customer service inquiries, boosting sales and customer satisfaction while reducing customer service costs.
Tags : customer interactions, right channeling, contact centers, channeling strategies
     Oracle
By: Oracle     Published Date: Oct 02, 2013
Migrating to a new interconnected service culture, powered by smart devices and the Web
Tags : oracle, customer experience, 2013 trends to watch, search marketing
     Oracle
By: Oracle     Published Date: Mar 04, 2014
This report looks at customers’ and businesses’ attitudes toward usage of multichannel interactions, and identifies the issues and potential pitfalls that businesses will face when trying to improve the customer communications across channels.
Tags : oracle, multichannel, oracle service cloud, cross chanel, mobile service, telephony
     Oracle
By: Oracle     Published Date: Sep 30, 2014
To succeed in today’s highly competitive business environment, your company needs to be customer obsessed. Your customers’ digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
Tags : customer, obsessed, marketing, leader, digital, interactions, social, connected
     Oracle
By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
Tags : powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle
     Powered Inc.
By: IBM     Published Date: Dec 12, 2006
This white paper will define different vendor approaches to developing business services and the relative cost implications of each approach for the customer. 
Tags : service oriented architecture, soa, customer data integration, cdi, best practices, data integration, service-oriented architecture, customer interaction service
     IBM
By: IBM     Published Date: Dec 12, 2006
This paper gives the reader an overview of the functionality of IBM's WebSphere Customer Center, and explains why IBM is the strategic partner that more Fortune 500 companies select as their strategic platform for Customer Data Integration.
Tags : cdi, customer data integration, data management, data integration, customer service, customer interaction service, websphere, name matching
     IBM
By: NetSuite     Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
Tags : crm, customer relationship management, smb, small business networks, customer service, customer satisfaction, customer interaction service, netsuite
     NetSuite
By: PassGo     Published Date: Aug 21, 2009
Management of user ID accounts is expensive for business, frustrating for users, and open to abuse. A user account Helpdesk in a large organization typically deals with many thousands of Helpdesk calls each year, and the costs surrounding this are significant. Any operation that requires human intervention can become a bottleneck during especially busy periods.
Tags : crm, customer relationship management, customer service, helpdesk, help desk, support, cost control, productivity
     PassGo
By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
Tags : marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr
     Online Insight
By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
Tags : email, roi, relevance, sales & marketing software, email marketing, marketing, ebusiness, customer interaction service
     Campaigner
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