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By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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     SAS
By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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     SAS
By: Service Now     Published Date: Jan 26, 2018
At the highest level of organizations, a new management directive has emerged to meet the changed nature of customer demands and interactions as well as the need to differentiate within the market. This directive has one goal: providing a differentiated customer service experience. As products become increasingly commoditized, organizations can set themselves apart from their competitors by providing a unique customer service experience that creates a "relationship" based on intangible benefits that their customers will find hard to give up. While this vision is theoretically sound, it requires a significant tactical shift in business thinking and processes. The modern customer's habits and service requirements have changed radically. Meeting these needs challenges many historically held beliefs and practices regarding the customer and modes of interaction.
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     Service Now
By: ServiceNow     Published Date: Feb 24, 2017
At the highest level of organizations, a new management directive has emerged to meet the changed nature of customer demands and interactions as well as the need to differentiate within the market. This directive has one goal: providing a differentiated customer service experience. As products become increasingly commoditized, organizations can set themselves apart from their competitors by providing a unique customer service experience that creates a "relationship" based on intangible benefits that their customers will find hard to give up. While this vision is theoretically sound, it requires a significant tactical shift in business thinking and processes. The modern customer's habits and service requirements have changed radically. Meeting these needs challenges many historically held beliefs and practices regarding the customer and modes of interaction.
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     ServiceNow
By: Sitecore     Published Date: Mar 03, 2016
Customers are tired of brand interactions that don’t take into account their needs, wants, and desires. Providing content that really hits the mark—every time—requires marketers to develop a whole new mindset. One that begins and ends with the customer journey and the technology needed to support it.
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     Sitecore
By: Sitecore     Published Date: Oct 18, 2016
In a market where 78% of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumer’s previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company. Download this white paper now to learn more!
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     Sitecore
By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
Tags : forrester, mobile, marketing, personalization, contextualization, customer journey, customer behavior, customer experience
     SmartFocus
By: Spredfast, Inc.     Published Date: Feb 03, 2014
Learn how social listening can help you understand your customers and see how they are interacting and socializing with your brand.
Tags : social listening, customers, brand, social interactions, social media, facebook, twitter, linkedin
     Spredfast, Inc.
By: SPSS     Published Date: Jun 30, 2009
This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.
Tags : spss, roi, customer interactions, predictive analytics, return on investment, predictive insight, crm, customer relationship management
     SPSS
By: SPSS     Published Date: Jun 30, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics
     SPSS
By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
     SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
     SPSS, Inc.
By: SPSS, Inc.     Published Date: Mar 31, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics
     SPSS, Inc.
By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.
Tags : spss, roi, customer interactions, predictive analytics, return on investment, predictive insight, crm, customer relationship management
     SPSS, Inc.
By: SugarCRM     Published Date: Jan 27, 2014
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: Tealium     Published Date: Jun 15, 2015
Marketing nirvana is all about driving consistent, real-time customer interactions across all digital touch points. See how Ancestry.com is using Tealium to make this long-held goal a reality.
Tags : tealium, marketing, technology, cloud, tag management, stack, data, advertising
     Tealium
By: Telstra     Published Date: Jan 27, 2016
This white paper reveals how Telstra helps a range of customers across multiple industries transform their businesses through digital technology.
Tags : digital technology, digital business, digital transformation, telstra, customer interaction, on-demand content, share content, data
     Telstra
By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
Tags : teradata, global, trends, marketing, data, insights, campaign, segmentation
     Teradata
By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
Tags : marketo, content marketing, marketing strategy, customer engagement, customer interaction, social media, content management systems, interactive marketing
     TheMarketingScope
By: Trillium Software     Published Date: May 19, 2011
Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
Tags : trillium software, single customer view, data quality, crm, customer relationship management, high-quality data, erp, mdm
     Trillium Software
By: Trillium Software     Published Date: May 19, 2011
Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
Tags : trillium software, single customer view, data quality, crm, customer relationship management, high-quality data, erp, mdm
     Trillium Software
By: ttec     Published Date: Jul 24, 2019
By the time most customers reach a human employee with a question, chances are they have already researched online or tried to self-serve. This means employee transformation is required to develop more sophisticated employees in the age of automation to solve more advanced customer issues. Because front-line jobs are becoming more complex, employees need to be tactical, technical, and ready to emotionally handle these new types of interactions. Recently, Lamont Exeter, head of Learning & Development at TTEC Digital, teamed up with Tim Duranleau of SAP Litmos in a webinar to discuss ways that companies can combine learning and technology to create more sophisticated employees. Below are some key highlights from the discussion.
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     ttec
By: ttec     Published Date: Jul 24, 2019
The pace of automation in the contact center is accelerating as it moves from IVR and routing to artifi cial intelligence and bots. With the digitization of contact center operations, the status quo is being upended. Technological advances in robotic process automation (RPA), AI, and machine learning (ML) for both customer and employee interactions are literally changing the face of customer care. Simple, repetitive tasks don’t need a person to do them anymore. Chatbots and self-service knowledgebases put the control in customers’ hands to resolve their own issues quickly. Information from across the business can more easily be accessed, integrated, and analyzed to streamline backoffi ce and customer-facing functions. Companies are creating digital worker factories that leverage AI and ML to improve their business.
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     ttec
By: Vendor Guru     Published Date: Dec 21, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
Tags : crm, customer relationship management, crm solution, crm software, loyalty, customer loyalty, customer satisfaction, customer interaction
     Vendor Guru
By: Vonage Business     Published Date: Jan 19, 2018
In the digital era, the customer experience is the new battleground for differentiation. Businesses must make digital interactions personal and contextually relevant with every interaction to thrive and meet today’s consumer’s expectations. Cloud-based unified communications, integrated business applications, and CPaaS is the winning combination to enable contextual communications across the customer value chain. Download the whitepaper.
Tags : digital, transformation, communications, value chain, customer, applications, vonage
     Vonage Business
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