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customer interaction

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By: IBM     Published Date: Oct 12, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
Tags : ibm, commerce, customer analytics, digital intelligence, customer experience
     IBM
By: IBM     Published Date: Oct 11, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
Tags : ibm, commerce, customer analytics, digital intelligence, customer experience
     IBM
By: Adobe     Published Date: Oct 07, 2016
Réfléchissez : c’est là que s’affichent les emails, textos, notifications push et requêtes envoyés par de nombreuses marques qui tentent de capter l’attention du client, où qu’il aille et quoi qu’il fasse. C’est donc sur cet écran d’accueil que vous avez la possibilité d’établir un véritable lien avec vos clients.
Tags : mobile, mobility, customer experience, customer interaction, crm solutions/software, customer experience/engagement
     Adobe
By: IBM     Published Date: Oct 06, 2016
Securing your infrastructure, your customer interactions and protecting your data are critical to preserving your reputation and your bottom line. Many cyber attacks remain undetected for up to eight months and can cost an organization an average of 11 million USD.
Tags : cyber security, security analysis, integrated data systems, cyber intelligence, malware investigation
     IBM
By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Tags : content, content management, customer experience, customer interaction, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Tags : content, content management, customer experience, customer interaction, crm solutions/software, customer experience/engagement
     Adobe
By: IBM     Published Date: Aug 17, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
Tags : ibm, customer experience, commerce, customer experience analytics, data insights, digital intelligence, digital interaction, engagement
     IBM
By: SAS     Published Date: Aug 03, 2016
Today’s customer experience requires a combination of individualized insights, connected interactions and an agile approach to meet customers in the channel of their choosing. This means more than simply doing the same things over in the new channels. It requires new ways of exploring customer trends and preferences, and being smarter about responding to these factors.
Tags : technology, best practices, productivity, data, competitive advantage
     SAS
By: SAS     Published Date: Aug 03, 2016
Sixteen years ago, Seth Godin wrote one of my favorite industry books, Permission Marketing, which would prove to be eerily prophetic. Godin advocated a revolutionary approach to “turning strangers into friends and friends into customers” by eschewing traditional unsolicited marketing communications. Instead, he suggested that companies “date” their customers – first offering incentives to engage (essentially asking for permission to interact, possibly with a freebie or discount), then using the knowledge gleaned from those interactions to speak to customers as friends.
Tags : best practices, communication, marketing, industry books
     SAS
By: IBM     Published Date: Aug 01, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
Tags : ibm, commerce, customer experience, analytics, customer engagement, customer insight, crm & customer care
     IBM
By: Genesys     Published Date: Jul 27, 2016
Customer service has been, and will continue to be, a central concern for most companies. Designing and delivering a positive customer experience relies heavily on the framework and capabilities of your call center or contact center, specifically the ability to support omnichannel interactions. The IDC MarketScape examines 12 key players in the worldwide contact center infrastructure and software (CCIS) market, analyzing their current capabilities as well as longer term strategies that impact their ability to service customers and gain market share going forward.
Tags : genesys, omnichannel, contact center, customer experience, metrics, enterprise applications
     Genesys
By: LogMeIn     Published Date: Jul 11, 2016
Ce rapport souligne les gains de performance obtenus par les entreprises qui font de la discussion instantanée un élément clé dans leurs interactions avec les clients.
Tags : live chat, customer service, customer support, live chat success, customer interaction, customer experience/engagement
     LogMeIn
By: Cisco     Published Date: Jul 11, 2016
Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact centers, their advantages and the essential considerations for selecting a vendor.
Tags : 
     Cisco
By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : campaign performance, customer relationship, customer interaction, customer engagement, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
More and more interactions are shifting from the desktop to smartphones and tablets, so the value of that screen and the massive potential it represents grows daily. As do the opportunitie —and potential pitfalls—for marketers.
Tags : mobile, mobility, customer interaction, mobile devices, crm solutions/software, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : campaign performance, customer relationship, customer interaction, customer engagement, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : campaign performance, customer relationship, customer interaction, customer engagement, crm & customer care
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Your customers expect experiences.
Tags : customer experience, customer interaction, customer expectations, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
Tags : content management, online content, customer experience, customer interaction
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Your customers expect experiences.
Tags : customer experience, customer interaction, customer expectations
     Adobe
By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
Tags : content management, online content, customer experience, customer interaction
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Your customers expect experiences.
Tags : customer experience, customer interaction, customer expectations
     Adobe
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