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customer loyalty

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By: Zebra Technologies     Published Date: Sep 05, 2018
The retail shopper is changing rapidly. To keep up, so must the retail industry. The internet, online shopping, mobile communications, smartphones, tablets and more turning traditional shoppers into something else entirely: connected shoppers. Today’s shoppers can now shop online, on either a computer or mobile device, as well as in brick-and-mortar stores. For retailers, the implications are huge. In this complex new environment, there are two vital questions. First, as a retailer, how do you create differentiated value that will enable you to stand out from the crowd? Second, how can you strengthen customer relationships, build loyalty, increase sales and maximize profitability?
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     Zebra Technologies
By: Sitecore     Published Date: Sep 10, 2015
Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line.
Tags : crm, customer experience, acquisition, personalized marketing, forbes, social media, crm & customer care, marketing research
     Sitecore
By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
Tags : art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications
     Art Technology Group, Inc
By: Oracle     Published Date: Mar 08, 2016
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency. Omnichannel is destined to transform every aspect of the retail industry, including the store—its design and layout, the inclusion of mobile pointof- sale and clienteling systems, the impact of transparent inventory and what that means for fulfillment, a single view of the customer and its implications for loyalty programs, and even the physical location of stores. Retailers must stay ahead of the omnichannel curve if they expect to remain competitive in the race for customers in a commerce anywhere world, and that contest begins at the brick-and-mortar store.
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     Oracle
By: SubscriberMail     Published Date: Dec 12, 2008
Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.
Tags : subscribermail, email marketing, online marketing, e-marketing, email marketing services/software
     SubscriberMail
By: Bazaarvoice     Published Date: Nov 05, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
Tags : bazaarvoice, customer loyalty, authemticity, customer relationships, authentic users, generated content, best practices, inauthentic practices
     Bazaarvoice
By: SAS     Published Date: Apr 25, 2017
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
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     SAS
By: IBM     Published Date: May 07, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world. Watch this webcast to learn: • Key CHRO insights from the Global C-Suite Study • Three workforce challenges for HR in a customer-driven world • Three actions HR can take with real-life examples
Tags : workforce, employees, customer loyalty, branding, talent acquisition, ibm
     IBM
By: Intercom     Published Date: Apr 05, 2018
Helping your customers see the full value of your product is key to ensuring their loyalty, and webinars are one of the most efficient ways to foster that loyalty
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     Intercom
By: SAP     Published Date: Sep 10, 2009
Learn why insurers need a 360-degree view of each customer covering his or her entire experience with the company in order to provide products and service that stand out from the crowd. See how IT that supports integrated, end-to-end business processes can also increase insurer responsiveness and customer loyalty.
Tags : sap, customer value, insurance, integration, it strategy, erp, automation, bpm
     SAP
By: SAP     Published Date: Nov 03, 2010
Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.
Tags : sap, media, social media, branding, loyalty
     SAP
By: SAP     Published Date: Mar 24, 2011
As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers.
Tags : relationship management, customer service, customer loyalty, corporate revenue
     SAP
By: SAP     Published Date: Mar 28, 2011
Consider five key service process platforms that are shaping the future - as companies look to service to keep pace with customer expectations. Service income is accelerating. Technology is changing the competitive game, and smart companies need the proper IT strategy to make sure they deploy it for profitability.
Tags : customer loyalty, service profitability, sap, sap crm, value creation
     SAP
By: SAP     Published Date: Apr 14, 2011
Investigate the latest thinking on how to become more agile and customer-friendly while reducing operating costs and revenue leakage. With service and payment convergence, services can be bundled at the charging layer, and prepaid, postpaid, and blended payment mechanisms can be offered for all services.
Tags : sap thought leadership, software solutions, customer loyalty, convergent charging, ims, sdp, sip, online balance management
     SAP
By: Sitecore     Published Date: Nov 05, 2015
For the additional benefit of complete insight into each unique visitor's experience with your website, link activity to an existing database or CRM, and get the full picture of your customers at your fingertips.
Tags : sitecore nfusion, website personalization, crm, customer loyalty, database, website development, marketing research
     Sitecore
By: Appcelerator     Published Date: Jun 20, 2012
Transform your customer relationships by understanding how to create a world-class mobile app experience that will keep users coming back for more. Download the white paper to learn the 4 steps to driving customer loyalty today.
Tags : apcelerator, mobile app, strategy, mobile, revolution, customer experience/engagement, mobile marketing, social media marketing
     Appcelerator
By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
It's a marketer's dream that their company can establish such customer loyalty that the consumer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.
Tags : rainmaker, marketing, b2b, crm, customer, renewals, roi, crm solutions/software
     Rainmaker Systems Inc.
By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment
     Sysomos
By: IBM     Published Date: Jan 06, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world.
Tags : customer loyalty, employee support, workforce challenges, hr solutions
     IBM
By: BlackBerry     Published Date: Jul 12, 2010
Cell phones and smartphones have become constant companions to influential shoppers. To capitalize on mobility's ubiquity, leading U.S retailers are actively pursuing the mobile channel as a way to enhance customer engagement and loyalty, while giving them "first-mover" advantage over their competitors.
Tags : blackberry, mobility, smartphones, cell phones, mobile workforce, e-commerce, handset, touchpoint
     BlackBerry
By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
Tags : neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
Tags : email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability
     Neolane, Inc.
By: SPSS Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
Tags : spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity
     SPSS Inc.
By: Bazaarvoice     Published Date: Oct 14, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
Tags : bazaarvoice, marketing, reviews, purchase intent, brand, feedback, crm & customer care, sales
     Bazaarvoice
By: GoToAssist     Published Date: Oct 05, 2011
It is imperative in today's economy to not only gain customers but to keep them. Without the right set of tools and measurements, however, this can be a daunting task. Watch this on-demand webinar with Jill Griffin, author of Customer Loyalty, as she delves into practical tools you can use to measurably improve the satisfaction and brand attachment of high-value customers.
Tags : citrix, webinar, customer loyalty, technology, tools, improve satisfaction
     GoToAssist
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