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customer strategy

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By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
Tags : customer strategy, marketing strategy, consumer intelligence software
     Resonate
By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
Tags : customer strategy, marketing strategy, consumer intelligence software
     Resonate
By: Service Now     Published Date: Feb 09, 2018
We’re at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using channels simultaneously. Enterprises react by adding headcount — an unsustainable strategy. You must transform operations by developing strength in automation, AI, and knowledge. This report reveals the top 10 customer service trends in 2018 for application development and delivery (AD&D) pros supporting customer service.
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     Service Now
By: Intel     Published Date: Sep 25, 2019
Distributed cloud architectures will play an important role in Communication Service Providers’ network transformations. The distributed cloud will be made of numerous edge locations, from the customer premises to mobile base stations to central offices, each of which has its benefits and constraints. CSPs will need to consider attributes such as performance, availability, security, integration, and data and traffic volume to optimize the infrastructure for a myriad of workloads. Learn more about Heavy Reading’s survey results on CSPs adopting a distributed cloud strategy and delivering new services in this white paper.
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     Intel
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
Tags : customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: Epsilon     Published Date: Aug 23, 2012
By focusing more on the customer, banks can not only acquire new prospects, but boost retention and raise profitability to keep consumers loyal and returning for the long term.
Tags : customer experience marketing, cem, crm, crm, customer retention, cei, customer experience index, cem strategy
     Epsilon
By: Nanorep     Published Date: Jan 25, 2016
This white paper reveals how a fluid, smooth customer experience generates positive feelings and return business.
Tags : customer experience, build a customer experience strategy, customer satisfaction, customer support, digital channels, online customer support, customer experience management, crm solutions/software
     Nanorep
By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
Tags : customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy
     Nanorep
By: Nanorep     Published Date: Jan 25, 2016
This white paper explores the benefits of using self-service solutions for your business.
Tags : customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy
     Nanorep
By: KPMG     Published Date: Jul 31, 2019
HRs’ unique role in a company in terms of hiring, training, and ongoing engagement with the broader employee base, positions them to be a game changer in the customer experience strategy. Find out HR's critical role in elevating the customer experience. Read this report to discover: • the CHRO’s changing role • ways in which innovative technologies, like D&A and AI, are powering HR • steps CHROs can take to ensure their organisations are hiring the right people and training them to succeed in the customer-centric world.
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     KPMG
By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
Tags : social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales
     Oracle
By: Oracle     Published Date: Apr 22, 2015
This paper provides information on how social media works as a customer support channel.
Tags : social media, customers experience strategy, customer satisfaction, customer engagement, branding, social media tools, enterprises, sales
     Oracle
By: SAP Inc.     Published Date: Jun 16, 2009
Consider five key service process platforms that are shaping the future – as companies look to service to keep pace with customer expectations. Service income is accelerating. Technology is changing the competitive game, and smart companies need the proper IT strategy to make sure they deploy it for profitability.
Tags : sap, customer service, it strategy, customer expectations
     SAP Inc.
By: SAP Inc.     Published Date: Jul 28, 2009
Learn what companies can do in economic downturns to position themselves for later success.
Tags : crisis, sap, customer strategy, crm, customer relationship management, change management, business intelligence, soa
     SAP Inc.
By: LogMeIn     Published Date: Nov 05, 2012
When thinking about customer experience, there is no single metric that provide operators with evidence of customer satisfaction. Learn how LogMeIn advocates the use of a 3 step strategy that enables them to better tailor customers' needs.
Tags : logmein, customer experience, customer, customer experience metrics, customer metrics, customer satisfaction
     LogMeIn
By: Marketo     Published Date: Mar 23, 2015
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
Tags : marketo, customer nurturing, customer engagement, lead nurturing, customer nurturing strategy, crm & customer care
     Marketo
By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
Tags : marketo, mobile strategy, mobile, email, marketing, channels, search marketing, email marketing
     Marketo
By: Adobe     Published Date: Mar 03, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
Tags : customer experience, optimization, branding, brand strategy
     Adobe
By: Adobe     Published Date: Mar 16, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
Tags : customer experience, content, content marketing strategy, streamlined content
     Adobe
By: Adobe     Published Date: Apr 17, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
Tags : customer experience, content marketing strategy, content streamlining, content marketing, customer expectations
     Adobe
By: Adobe     Published Date: Oct 24, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand, and Excel.
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     Adobe
By: CA Technologies     Published Date: Mar 12, 2015
Learn how to develop secure mobile apps with a UX that delights customers and see how your organization can benefit from a winning API strategy.
Tags : api, mobile apps, mobile app, security
     CA Technologies
By: CA Technologies     Published Date: Jun 04, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
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     CA Technologies
By: Sailthru     Published Date: Apr 28, 2016
Increasing Repeat Purchase Rates: A High Impact Strategy Guide for Fashion, Apparel and Specialty Retail Brands Download this best practice guide on increasing repeat purchase rates to learn: - The top high-impact strategies that will drive repeat purchase rates and customer lifetime value - The priority tactics to test and deploy in order to put strategy into action - The frameworks you need to properly measure and drill-down into your business’s repeat purchase rates
Tags : sailthru, retail, strategy guide, repeat purchase rate, customer lifetime value, sailthru customer retention cloud, customer relations, crm solutions/software
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn: -The top high-impact strategies that will drive repeat purchase rates and customer lifetime value -The priority tactics to test and deploy in order to put strategy into action -The frameworks you need to properly measure and drill-down into your business's repeat purchase rates Who should download: -Directors of CRM & Customer Retention -Digital Marketing Managers -Email Marketing Managers
Tags : salethru, digital, online retail, retail, purchase rates, marketing, email marketing, emerging marketing
     Sailthru
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