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customer strategy

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By: Interactive Intelligence     Published Date: Nov 10, 2010
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
Tags : interactive intelligence, ibm, customer service strategy, marketing segment, crm, cebp
     Interactive Intelligence
By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
Tags : neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
     Neolane, Inc.
By: Focus CRM     Published Date: Aug 04, 2011
Improve your social CRM efforts and learn the benefits of the social business model.
Tags : focus crm, social business, customer relationship management, social business strategy, social crm, social media customer service, social media marketing
     Focus CRM
By: beep! Directed Voicemail     Published Date: Mar 12, 2013
Download this white paper to learn about the insights from B2B sales experts on how to properly use voice mail to drive more response.
Tags : voicemail, beep!, sales strategy, crm, customer relationship management, calling center strategy, interactive marketing, direct mail/marketing
     beep! Directed Voicemail
By: Conductor     Published Date: Apr 09, 2013
It’s no secret that natural search is now one of the most promising customer acquisition channels for organizations. Yet, it's often hard to develop a strategy from scratch. In this how-to guide, we'll walk you through every step of the process to getting your SEO program set up, including: •Making the case for natural search •Getting buy-in from managers •Starting to measure ROI from SEO Download this how-to guide to build a successful strategy, whether you're starting from scratch or have had a program in place for years.
Tags : how to, seo, seo software, automation, optimization, search engine optimization, natural search, organic search
     Conductor
By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Tags : adobe, mobile, marketing, demand, customers, analytics, strategy, cmo
     Adobe
By: IBM     Published Date: May 07, 2013
"Building game-changing mobile apps—from vision to execution The proliferation of mobile devices, from smartphones to tablets, is empowering customers all over the world. Now, they expect to engage with enterprises and brands on their terms. In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read the paper to see why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement."
Tags : mobile, capitalizing, smarter commerce, customers, productivity, innovative
     IBM
By: IBM     Published Date: Aug 14, 2014
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
Tags : ibm, mobile, engage, strategy, brand loyalty, emerging marketing
     IBM
By: IBM     Published Date: Dec 10, 2015
Ovum has produced this Ovum Decision Matrix to identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.
Tags : 
     IBM
By: EMC     Published Date: Apr 16, 2014
EMC evaluate their Flash 1st product and provide the top 5 reasons customers deploy this strategy on EMC VNX storage.
Tags : flash, emc vnx storage
     EMC
By: EMC     Published Date: Apr 16, 2014
EMC evaluate their Flash 1st product and provide the top 5 reasons customers deploy this strategy on EMC VNX storage.
Tags : flash, emc vnx storage
     EMC
By: EMC     Published Date: Apr 16, 2014
EMC evaluate their Flash 1st product and provide the top 5 reasons customers deploy this strategy on EMC VNX storage.
Tags : flash, emc vnx storage
     EMC
By: EMC     Published Date: Apr 16, 2014
EMC evaluate their Flash 1st product and provide the top 5 reasons customers deploy this strategy on EMC VNX storage.
Tags : flash, emc vnx storage
     EMC
By: EMC     Published Date: Apr 16, 2014
EMC evaluate their Flash 1st product and provide the top 5 reasons customers deploy this strategy on EMC VNX storage.
Tags : flash, emc vnx storage
     EMC
By: Group M_IBM Q418     Published Date: Sep 10, 2018
Businesses are struggling with numerous variables to determine what their stance should be regarding artificial intelligence (AI) applications that deliver new insights using deep learning. The business opportunities are exceptionally promising. Not acting could potentially be a business disaster as competitors gain a wealth of previously unavailable data to grow their customer base. Most organizations are aware of the challenge, and their lines of business (LOBs), IT staff, data scientists, and developers are working to define an AI strategy. IDC believes that this emerging environment is to date still highly undefined, even as businesses must make critical decisions. Should businesses develop in-house or use VARs, systems integrators, or consultants? Should they deploy on-premise, in the cloud, or in some hybrid form? Can they use existing infrastructure, or do AI applications and deep learning require new servers with new capabilities? We believe that many of these questions can be
Tags : 
     Group M_IBM Q418
By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
Businesses are struggling with numerous variables to determine what their stance should be regarding artificial intelligence (AI) applications that deliver new insights using deep learning. The business opportunities are exceptionally promising. Not acting could potentially be a business disaster as competitors gain a wealth of previously unavailable data to grow their customer base. Most organizations are aware of the challenge, and their lines of business (LOBs), IT staff, data scientists, and developers are working to define an AI strategy.
Tags : 
     Group M_IBM Q2'19
By: Esker     Published Date: Jan 08, 2019
Order management inefficiencies can cause a lot of headaches for today’s supply chain leaders — particularly those focused on customer fulfillment. This guidebook explores why digital optimization is an effective strategy for navigating these challenges, and examines the benefits that an AI-driven automated order management solution can bring, including: • Increased order processing speed & accuracy • Enhanced visibility, mobility & collaboration • Improved customer satisfaction & future business opportunities
Tags : 
     Esker
By: BlackBerry     Published Date: Mar 12, 2013
McCain Foods Ltd. and Air Canada are long-time BlackBerry® customers. In this short video, senior IT leaders from both companies explain why they see BlackBerry® 10 as the natural evolution of their mobile strategy.
Tags : blackberry 10, natural evolution for mccain, air canada, case study, evolution of mobile strategy
     BlackBerry
By: Blackberry     Published Date: Mar 12, 2013
McCain Foods Ltd. and Air Canada are long-time BlackBerry® customers. In this short video, senior IT leaders from both companies explain why they see BlackBerry® 10 as the natural evolution of their mobile strategy.
Tags : feedback, blackberry 10, evolution for mccain, air canada, case study
     Blackberry
By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
Tags : search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
     IBM
By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : b2b, sales, customer service, customer experience, business to business, integrated communications, crm & customer care, business intelligence
     Oracle
By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : b2b, sales, customer service, customer experience, business to business, integrated communications, crm & customer care, lead generation & automation
     Oracle
By: Oracle     Published Date: Nov 13, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
Tags : zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation
     Oracle
By: IBM     Published Date: Feb 05, 2014
This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.
Tags : ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion
     IBM
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