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customer strategy

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By: CrowdTwist     Published Date: Jan 18, 2017
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching new loyalty offerings or updating their existing initiatives to engage customers and invigorate sales.
Tags : loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy
     CrowdTwist
By: CrowdTwist     Published Date: Apr 03, 2017
One of the top reasons why consumers participate in a loyalty program is because the rewards and offers are relevant. While affinity for discounts still reigns, consumers today expect more from brands to maintain their loyalty. They want to recognized with exciting rewards beyond just transactional benefits. The best strategy to reward customers is to offer the gift of choice and flexibility. Yet devising the right rewards strategy for your brand may require a test and learn approach. This whitepaper offers a deeper dive into how to develop a loyalty program rewards strategy beyond discounts.
Tags : reward, discounts, program, loyalty
     CrowdTwist
By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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     CrowdTwist
By: Marketo     Published Date: Jul 13, 2015
Use this guide as a workbook to start using customer nurturing to drive business growth and lasting relationships.
Tags : customer nurturing, crm, customer relationship management, best practices, customer nurturing strategy, purchase process, automation, emerging marketing
     Marketo
By: Marketo     Published Date: Mar 20, 2018
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don’t know which elements of your campaigns are contributing to these efforts and which are working against them. But there’s a way to easily figure this all out, moving away from guessing and towards confidence. The answer is A/B testing. With A/B testing, any company can learn how to optimize their marketing campaigns, better understand their customer base, develop more relevant content, and improve return on investment. A/B testing is an efficient and cost-effective marketing strategy that companies cannot, and should not, live without. Download this ebook to learn all the essentials of A/B testing, including: The definition of A/B testing Why A/B testing is important The A/B testing process A/B testing and marketin
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     Marketo
By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
Tags : email marketing, webinar
     Net Atlantic
By: Oracle     Published Date: Oct 02, 2013
A fourstage model of mobile maturity Reference
Tags : oracle, cloud, mobile, customer care, mobile maturity referenc, crm & customer care
     Oracle
By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
Tags : oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy
     Oracle
By: Symantec     Published Date: Apr 02, 2015
Gaining the trust of online customers is vital for the success of any company that requires sensitive data to be transmitted over the Web. Most consumers are concerned that their sensitive information will be intercepted in-transit, or perhaps the destination web site is manned by imposters with malicious intent. Read this white paper and learn how to best implement a security strategy that keeps consumers' information secure and instills the confidence they need to proceed with transactions.
Tags : online customer trust, sensitive data, data interception, malicious intent, security
     Symantec
By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
Tags : browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
     Bronto
By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
Tags : marketing program, customer relationship, strategy, retention, content, customer experience/engagement, business intelligence, data management/analytics
     Act-On
By: Oracle     Published Date: Dec 11, 2014
"It’s not a secret: Your prospects are learning about your products without your help. The hidden sales cycle has emerged over the past decade as the world has moved online. Before, the only way customers and prospects could get information about your products and services was by talking to you. Today, talking to you is the last thing they do. By the time they finally get in touch, most of them will have made their decisions. No more than ever, you must have a strategy in place to engage prospects anytime. Download: “Are you Taking Advantage of the Hidden Sales Cycle?” "
Tags : sales cycle, oracle, eloqua, online information, eguide
     Oracle
By: DATAbuddy     Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
Tags : databuddy, email marketing, e-mail, email, email campaign, outside agency, smb, small business
     DATAbuddy
By: Symantec     Published Date: Oct 01, 2015
Best-of-breed SSL certificates reassure businesses and customers about the security and the ease of conducting transactions over the Internet. Ideally, SSL Certificates form an integral part of a company's overall IT strategy.
Tags : ssl certificates, business and customer security, it strategy, privacy and safety, security
     Symantec
By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
Tags : crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing
     Crownpeak
By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
Tags : search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready, search marketing agencies
     Engine Ready
By: Schneider Electric     Published Date: Jun 07, 2019
Attracting Investors Webinar: With more than $18 billion in M&A activity in the first half of last year alone, the colocation industry is riding the bubble of rapid growth. Colocation data center providers are being evaluated by a wide range of investors, with varying experience and perspectives. Understanding the evaluation criteria is a critical competency for attracting the right type of investor and investment to your colocation business. Steve Wallage, Managing Director of Broad Group Consulting, has led more than 30 due diligence projects and will discuss specific areas of focus including assessment of financials, management, customers, business plan, competitive positioning and future strategy and exit. By attending this presentation colocation providers will: Hear how investors are assessing colocation providers Understand different types of investor strategy and positioning Explore actual case studies –success stories as well as examples where investors walked away Walk away with a greater understanding of how to not only attract investment, but the right type of investor to propel their business growth
Tags : investors, schneider electric, - colocation provider, attracting investors, colo data center
     Schneider Electric
By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
Tags : marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy
     IBM
By: IBM     Published Date: Sep 09, 2008
Today, companies have more at risk than ever before. To stay in business, they must evolve their traditional business continuity programs to include continuous enhancements. They must also provide continuous service and support to their customers, suppliers, stockholders and stakeholders. The best approach requires a detailed analysis of both business and technical requirements, an understanding of available options, and a deep inspection of the many variables that will support their ultimate strategy.
Tags : business continuity, ibm, information, protection, risk, ibm mi
     IBM
By: Interactive Intelligence     Published Date: Feb 27, 2013
Improve your customer strategy with workforce optimization by reading this white paper -- learn through 10 key questions in which you can find all the answers you need on improving your customer strategy.
Tags : improving customer strategy, interactive intelligence, optimization, 10 key questions, benefits, customer strategy, crm & customer care
     Interactive Intelligence
By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
Tags : godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
     Godfrey
By: SAP     Published Date: Mar 29, 2011
Many view Web 2.0 as an opportunity to grow closer to their customers, better understand customer needs, and empower these customers to influence their company's strategy. This, in turn, opens the door to improved customer service, enhanced customer loyalty, and better customer advocacy. SAP understands and embraces the vast and emerging opportunities that Web 2.0 presents for customer relationship management (CRM).
Tags : sap crm, web 2.0, social media
     SAP
By: Genesys     Published Date: Jan 27, 2009
In this document, Opus Research offers seven ways SIP (Session Initiation Protocol) can revolutionize customer care in your enterprise. More specifically, we evaluate deployments that involve SIP and provide case studies that integrate Genesys SIP the Customer Interaction Manager (CIM), Genesys Voice Platform (GVP), and Business Process Routing from Genesys Telecommunications Laboratories.
Tags : genesys, sip, session initiation protocol, customer integration manager, genesys voice platform, voip, crm
     Genesys
By: Genesys     Published Date: May 07, 2009
This white paper provides insights on the key attributes of SIP for customer service; how businesses can prosper with adoption of SIP; and flexible deployment strategies for migrating from TDM to VoIP. In addition, this paper will look at the available software, including relatively new arrivals such as unified communications, which can enhance a distributed customer sales and service strategy. Learn more today!
Tags : genesys, virtualization, ip migration, voip, sip, session initial protocol, voice over ip, customer service
     Genesys
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