RSS feed Get our RSS feed

News by Topic

customer strategy

Results 26 - 50 of 366Sort Results By: Published Date | Title | Company Name
By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
Tags : instagram, social media, cross-device marketing, performance advertising
     AdRoll
By: Akamai     Published Date: Mar 08, 2017
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
Tags : data, customer engagement, video, online video, online video strategy, viewer behaviour
     Akamai
By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
Tags : data optimization, audience engagement, business strategies, customer engagement, business potential
     Akamai Technologies
By: Akamai Technologies     Published Date: Jul 02, 2019
The stakes are high for consumer brands in today’s data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust. To succeed today, brands must implement a data security and privacy strategy that prioritizes customer trust. Are you up to the challenge? Use Forrester Research’s “Data Security and Privacy Maturity Assessment” to gauge your brand’s competencies and identify areas for improvement. You will learn: ? The four key data security and privacy competencies B2C brands must master ? How you measure up against Forrester Research’s recommended best practices ? Tips to make your data security and privacy culture a competitive differentiator
Tags : 
     Akamai Technologies
By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
Tags : 
     Akamai Technologies
By: Amazon Web Services     Published Date: Apr 27, 2018
One of the value propositions of an Internet of Things (IoT) strategy is the ability to provide insight that was previously invisible to the business. But before a business can develop a strategy for IoT, it needs a platform that meets the foundational principles of an IoT solution. Amazon Web Services (AWS) believes in some basic freedoms that are driving organizational and economic benefits of the cloud into businesses. These freedoms are why more than a million customers already use the AWS platform to support virtually any cloud workload. These freedoms are also why AWS is proving itself as the primary catalyst to any Internet of Things strategy across commercial, consumer, and industrial solutions. This paper outlines core tenets that should be considered when developing an IoT strategy, the benefits of AWS in that strategy and how the AWS cloud platform can be the critical component supporting those core tenets.
Tags : 
     Amazon Web Services
By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: AWS     Published Date: Oct 12, 2018
Safeguarding your data is more important than ever. In today’s data-driven business landscape, companies are using their data to innovate, inform product improvements, and personalize services for their customers. The sheer volume of data collected for these purposes keeps growing, but the solutions available to organizations for processing and analyzing it become more efficient and intuitive every day. Reaching the right customers at the right time with the right offers has never been easier. With this newfound agility, however, comes new opportunities for vulnerability. With so much riding on the integrity of your data and the services that make it secure and available, it’s crucial to have a plan in place for unexpected events that can wipe out your physical IT environment or otherwise compromise data access. The potential for natural disasters, malicious software attacks, and other unforeseen events necessitates that companies implement a robust disaster recovery (DR) strategy to
Tags : 
     AWS
By: AWS     Published Date: Nov 07, 2018
As more enterprises are moving some, if not all of their data and applications to the cloud – cost effectiveness, network performance and security are top of mind. AT&T NetBond for Cloud provides a dynamic, private connect to Amazon Web Services (AWS). Its enhanced infrastructure makes it easier to securely connect applications, platforms, and services. With AT&T NetBond for Cloud, customers are getting a single, end-to-end solution from one provider that allows them to maintain a hybrid environment, meaning that can utilize their current investments in their on-premises infrastructure and strategy. Download this eBook to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications. Join our webinar to learn - Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents - Best practices for quickly shifting network capacity to meet changing demands in real-time - How to take advantag
Tags : 
     AWS
By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
Tags : black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
     Bazaarvoice
By: beep! Directed Voicemail     Published Date: Mar 12, 2013
Download this white paper to learn about the insights from B2B sales experts on how to properly use voice mail to drive more response.
Tags : voicemail, beep!, sales strategy, crm, customer relationship management, calling center strategy, interactive marketing, direct mail/marketing
     beep! Directed Voicemail
By: BlackBerry     Published Date: Mar 12, 2013
McCain Foods Ltd. and Air Canada are long-time BlackBerry® customers. In this short video, senior IT leaders from both companies explain why they see BlackBerry® 10 as the natural evolution of their mobile strategy.
Tags : blackberry 10, natural evolution for mccain, air canada, case study, evolution of mobile strategy
     BlackBerry
By: Blackberry     Published Date: Mar 12, 2013
McCain Foods Ltd. and Air Canada are long-time BlackBerry® customers. In this short video, senior IT leaders from both companies explain why they see BlackBerry® 10 as the natural evolution of their mobile strategy.
Tags : feedback, blackberry 10, evolution for mccain, air canada, case study
     Blackberry
By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
Tags : blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm
     blueconic
By: BMC ASEAN     Published Date: Dec 18, 2018
Today’s IT environments are so dynamic and complex that traditional manual administration makes it virtually impossible to keep pace with changing business opportunities and challenges, such as scaling to support new applications and users. Manual administration is not just unsustainable—it’s dangerous. Delays in responding to security threats and compliance issues can have devastating effects: • Security breaches • Failed audits • Financial losses • Loss of customers and reputation • Other serious business consequences To sustain a high level of security and compliance, IT teams must implement a comprehensive, aggressive automation strategy that establishes and tracks key performance indicators. Automation helps to optimize resources, increase efficiencies, lower costs and improve quality of service. This white paper describes principles and best practices for implementing automation as a strategic asset in the ongoing effort to achieve security and compliance excellence in a dynamic
Tags : 
     BMC ASEAN
By: BMC Software     Published Date: Aug 18, 2014
"“Exploring Business and IT Friction: Myths and Realities,” outlines key issues that cause friction between business users and IT, such as: • Gaps in customer satisfaction and the perceived value of services • Inadequate IT support, which decreases productivity and revenue • Lack of communication and ownership in how business users and IT work together to identify service levels and technology needs See what 900 business and IT professionals had to say and get recommendations for change. strategy."
Tags : customer satisfaction, it support, communication, business users
     BMC Software
By: Box     Published Date: Jun 22, 2018
more people than ever before. Whether it's your employees, partners or customers, all your people use enterprise content. And that means content management is becoming increasingly top-of-mind — but companies find it difficult to get it right. In this newsletter, Gartner shares how cloud content management helps you build your content management strategy from the bottom up, enabling you to: o Improve company-wide collaboration and become more customer-centric o Scale your business and reduce cost o Provide security and stability for your entire organization • Download the full Gartner newsletter, Reshaping ECM: New Opportunities in the Cloud. You'll learn about the emerging requirements of top ECM vendors, as well as discover real-world use cases of Cloud Content Management.
Tags : 
     Box
By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
Tags : browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
     Bronto
By: CA Technologies     Published Date: Jan 20, 2015
In the application economy, speed, innovation and quality have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition—insurance, banking, telecommunications or retail—or in a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. Within this transformation sphere, the development of “omnichannel” or “digitally-connected multi-channel” capabilities is a key priority. CA Technologies can help you deliver a consistent, integrated and quality customer experience, regardless of how your customers choose to interact with you.
Tags : enterprise mobility management, mobile devices, software, competitive advantage, strategic requirement
     CA Technologies
By: CA Technologies     Published Date: Mar 12, 2015
Learn how to develop secure mobile apps with a UX that delights customers and see how your organization can benefit from a winning API strategy.
Tags : api, mobile apps, mobile app, security
     CA Technologies
By: CA Technologies     Published Date: Jun 03, 2015
In the Application Economy, speed, innovation, and quality, have become table stakes. If you can’t meet your customers’ expectations, they will surely find a competitor who can. Whether your organization is in one of the sectors facing the most intense digital competition (like insurance, banking, telecommunications or retail), or a more traditional industry, how rapidly and successfully you embrace a software-driven digital transformation strategy will likely have a profound effect on your organization’s long term viability. In this Whitepaper, learn how the Application Economy is driving Digital Transformation in companies, and how you can position your organization for success.
Tags : 
     CA Technologies
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.

Related Topics