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customer strategy

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By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Tags : customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
     RedPoint Global
By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
Tags : customer strategy, marketing strategy, consumer intelligence software
     Resonate
By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
Tags : customer strategy, marketing strategy, consumer intelligence software
     Resonate
By: RSM US     Published Date: Feb 06, 2019
Competition and growth demands are intense in today’s environment. Margin pressure and increasing customer requirements create a need for laser focus on the customer experience, a true understanding of costs and margins, and experience to align your supply chain with your organizational strategy.
Tags : 
     RSM US
By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Tags : content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
     Sailthru
By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
Tags : ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy
     Sailthru
By: Sailthru     Published Date: Apr 28, 2016
Increasing Repeat Purchase Rates: A High Impact Strategy Guide for Fashion, Apparel and Specialty Retail Brands Download this best practice guide on increasing repeat purchase rates to learn: - The top high-impact strategies that will drive repeat purchase rates and customer lifetime value - The priority tactics to test and deploy in order to put strategy into action - The frameworks you need to properly measure and drill-down into your business’s repeat purchase rates
Tags : sailthru, retail, strategy guide, repeat purchase rate, customer lifetime value, sailthru customer retention cloud, customer relations, crm solutions/software
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn: -The top high-impact strategies that will drive repeat purchase rates and customer lifetime value -The priority tactics to test and deploy in order to put strategy into action -The frameworks you need to properly measure and drill-down into your business's repeat purchase rates Who should download: -Directors of CRM & Customer Retention -Digital Marketing Managers -Email Marketing Managers
Tags : salethru, digital, online retail, retail, purchase rates, marketing, email marketing, emerging marketing
     Sailthru
By: Salesforce     Published Date: Mar 19, 2013
In order to satisfy today's customer, a case must be made to incorporate social media into your customer service strategy. Get the eBook now!
Tags : social media, customer service, crm, engagement, technology, crm & customer care
     Salesforce
By: Salesforce     Published Date: Nov 18, 2014
"A growing business needs a good Customer Relationship Management (CRM) application. It helps you manage critical customer information in one place — and gives you a complete view of your business. You’ll gain key business insights that help you close more deals, boost sales, and improve forecasting accuracy. But is now the right time for you? Read this e-book to get practical advice on: • Signs your business needs a CRM • How CRM can improve sales and productivity • Building your CRM strategy • How to maximize your ROI Download Your Complete CRM Handbook now so you can decide when your business should invest in a CRM. "
Tags : crm, sales and productivity, customer information, business insights, forecasting, boost sales, sales
     Salesforce
By: Salesforce APAC     Published Date: Apr 17, 2019
The Complete CRM Handbook highlights key business insights that will help you find more prospects, win more deals, and make your customers rave about your brand. This practical guide shows you: - How CRM can improve your sales and productivity - How to build a complete CRM strategy - How to maximize your ROI
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     Salesforce APAC
By: Salesforce.com     Published Date: Sep 20, 2013
In 2013 Salesforce.com partnered with Fifth Quadrant to conduct quantitative and qualitative research into the customer service space in Australia and New Zealand. The research was designed to specifically examine new channels for service delivery such as Mobile Devices, Social Media to name a few and the maturity level of Australian organisations in regards to Customer Experience Strategy.
Tags : salesforce, crm, crm solutions, research, best practices, ces, technology
     Salesforce.com
By: Salesforce.com     Published Date: Oct 28, 2013
The way salespeople qualify prospects has changed. According to sales experts, rather than chase prospects away with an endless string of qualifying questions, you need to learn about them, while they learn about you and your company. Read How To: Informally Qualify Prospects Research before a Meeting Interact with Buyers Spot Bad Leads Download this ebook, loaded with practical advice from noted sales leaders, so you can qualify the right prospects and rock your sales goals.
Tags : customer experience strategy, crm, best practices, australia, salesforce, research, business performance
     Salesforce.com
By: Salesforce.com     Published Date: Oct 28, 2013
The ability to deliver exceptional customer experiences is proving to be a business differentiator – in fact, organizations that have a more mature customer experience strategy report between 10-20% greater impact on revenue generation outcomes than less mature businesses. This white paper reveals how your organization can better respond to changing consumer behaviors, needs, and expectations regarding customer experience and touch points.
Tags : custom service, contact center, supporting technology, customer service trends, best practices
     Salesforce.com
By: Salsify     Published Date: Mar 15, 2019
Read this case study to learn how the makers of Duck® Tape leverage product experience management to increase efficiency and grow market share. “You need to both be able to create, generate, and optimize great content, and then deliver it to your customers in an efficient and effective way. And that's what I feel like Salsify has done for us - it’s given us that simple point of truth, the ability to manage and measure it, optimize it, and iterate.” - Scott Sommers, Director of Ecommerce Strategy With a wide range of globally recognized brands like Duck®, FrogTape® and Shurtape® brands, ShurTech needed to develop a more streamlined approach to the ecommerce presence that empowered his team to continually optimize and deliver impactful content to key retail channels like Amazon, Walmart and Essendant. Learn more about the step-by-step approach the ShurTech team took to: Build and maintain a centralized, consistent and accessible source of production information to arm all divisions
Tags : 
     Salsify
By: SAP     Published Date: Sep 10, 2009
Learn why insurers need a 360-degree view of each customer covering his or her entire experience with the company in order to provide products and service that stand out from the crowd. See how IT that supports integrated, end-to-end business processes can also increase insurer responsiveness and customer loyalty.
Tags : sap, customer value, insurance, integration, it strategy, erp, automation, bpm
     SAP
By: SAP     Published Date: Mar 28, 2011
Learn what companies can do in economic downturns to position themselves for later success. Find out what changes to make to customer strategy; how to align your organization to best support a winning approach; and how to drive excellence in execution to achieve results in today's economy.
Tags : customer strategy, customer value, sap
     SAP
By: SAP     Published Date: Mar 28, 2011
Consider five key service process platforms that are shaping the future - as companies look to service to keep pace with customer expectations. Service income is accelerating. Technology is changing the competitive game, and smart companies need the proper IT strategy to make sure they deploy it for profitability.
Tags : customer loyalty, service profitability, sap, sap crm, value creation
     SAP
By: SAP     Published Date: Mar 29, 2011
Many view Web 2.0 as an opportunity to grow closer to their customers, better understand customer needs, and empower these customers to influence their company's strategy. This, in turn, opens the door to improved customer service, enhanced customer loyalty, and better customer advocacy. SAP understands and embraces the vast and emerging opportunities that Web 2.0 presents for customer relationship management (CRM).
Tags : sap crm, web 2.0, social media
     SAP
By: SAP     Published Date: Apr 14, 2011
Find out how discrete manufacturers are becoming truly customer-centric by pursuing or planning a variety of initiatives, including the improvement of customer service and the closer integration of customers into product design.The greatest impact is expected from plans to implement demand-driven manufacturing.
Tags : customer demand, sap, customer intimacy, economist intelligence unit, manufacturer, growth strategy
     SAP
By: SAP     Published Date: Jul 17, 2012
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
Tags : sap, business, management, customer experience, profits, strategy, sales
     SAP
By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
Tags : customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care, marketing research, e-commerce, sales
     SAP
By: SAP     Published Date: Nov 04, 2015
This executive summary provides a look into how today’s marketing leaders are driving business performance across the customer-centric enterprise
Tags : marketing leaders, adaptive customer engagements, sap, customer experience, customer engagement strategy, customer-centric enterprise, emerging marketing, crm & customer care
     SAP
By: SAP Inc.     Published Date: Jun 16, 2009
Consider five key service process platforms that are shaping the future – as companies look to service to keep pace with customer expectations. Service income is accelerating. Technology is changing the competitive game, and smart companies need the proper IT strategy to make sure they deploy it for profitability.
Tags : sap, customer service, it strategy, customer expectations
     SAP Inc.
By: SAP Inc.     Published Date: Jul 28, 2009
Learn what companies can do in economic downturns to position themselves for later success.
Tags : crisis, sap, customer strategy, crm, customer relationship management, change management, business intelligence, soa
     SAP Inc.
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