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By: IBM     Published Date: Jan 27, 2017
In this era of digital transformation, business and IT leaders across all industries are looking for ways to easily and cost-effectively unlock the value of enterprise data and use it to deliver new customer experiences while fueling business growth. The digital economy is changing the way organizations gather information, gain insights, reinvent their businesses and innovate both quickly and iteratively.
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     IBM
By: IBM     Published Date: Jan 27, 2017
Every day, torrents of data inundate IT organizations and overwhelm the business managers who must sift through it all to glean insights that help them grow revenues and optimize profits. Yet, after investing hundreds of millions of dollars into new enterprise resource planning (ERP), customer relationship management (CRM), master data management systems (MDM), business intelligence (BI) data warehousing systems or big data environments, many companies are still plagued with disconnected, “dysfunctional” data—a massive, expensive sprawl of disparate silos and unconnected, redundant systems that fail to deliver the desired single view of the business.
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     IBM
By: IBM     Published Date: Jan 27, 2017
Cloud- based data presents a wealth of potential information for organizations seeking to build and maintain competitive advantage in their industries. However, as discussed in “The truth about information governance and the cloud,” most organizations will be challenged to reconcile their legacy on- premises data with new third- party cloud- based data. It is within these “hybrid” environments that people will look for insights to make critical decisions.
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     IBM
By: IBM     Published Date: Jan 27, 2017
Cloud-based data presents a wealth of potential information for organizations seeking to build and maintain a competitive advantage in their industry. However, as discussed in “The truth about information governance and the cloud,” most organizations will be confronted with the challenging task of reconciling their legacy on-premises data with new, third-party cloud-based data. It is within these “hybrid” environments that people will look for insights to make critical decisions.
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     IBM
By: IBM     Published Date: Jan 18, 2017
It's all well enough for an organization to collect every slice of data it can reach, but having more data doesn't mean you'll automatically get better insights. First, you have to figure out what you want from your data you have to find its value.
Tags : ibm, aps data, data science, open data science, analytics
     IBM
By: IBM     Published Date: Jan 18, 2017
In the domain of data science, solving problems and answering questions through data analysis is standard practice. Data scientists experiment continuously by constructing models to predict outcomes or discover underlying patterns, with the goal of gaining new insights. But data scientists can only go so far without support.
Tags : ibm, analytics, aps data, open data science, data science, data engineers
     IBM
By: IBM     Published Date: Jan 18, 2017
Data matters more than ever to business success. But value does not come from data alone. Rather, it comes from the insights enabled by data. No matter what your role is, or where you are in your data journey, you are looking for ways to drive innovation.
Tags : ibm, analytics, aps data, open data science, data science, apache spark
     IBM
By: Adobe     Published Date: Mar 03, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
Tags : integrated marketing, online and offline integration, adobe integration guide, seamless experience, interactive marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
Tags : data, marketing technology, customer engagement, data analysis
     Adobe
By: IBM     Published Date: Feb 01, 2017
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
Tags : ibm, commerce, customer analytics, customer insights
     IBM
By: IBM     Published Date: Feb 02, 2017
With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.
Tags : ibm, commerce, marketing, marketing benchmark, marketing trends, crm & customer care, traditional marketing
     IBM
By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
Tags : digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
     Marketo
By: SAP     Published Date: May 18, 2014
From its conception, this special edition has had a simple goal: to help SAP customers better understand SAP HANA and determine how they can best leverage this transformative technology in their organization. Accordingly, we reached out to a variety of experts and authorities across the SAP ecosystem to provide a true 360-degree perspective on SAP HANA.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
Download this whitepaper to learn the results of this latest exploration of the emerging world of in-memory database technologies.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
This TDWI Checklist Report presents requirements for analytic DBMSs with a focus on their use with big data. Along the way, the report also defines the many techniques and tool types involved. The requirements checklist and definitions can assist users who are currently evaluating analytic databases and/or developing strategies for big data analytics.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
For years, experienced data warehousing (DW) consultants and analysts have advocated the need for a well thought-out architecture for designing and implementing large-scale DW environments. Since the creation of these DW architectures, there have been many technological advances making implementation faster, more scalable and better performing. This whitepaper explores these new advances and discusses how they have affected the development of DW environments.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
New data sources are fueling innovation while stretching the limitations of traditional data management strategies and structures. Data warehouses are giving way to purpose built platforms more capable of meeting the real-time needs of a more demanding end user and the opportunities presented by Big Data. Significant strategy shifts are under way to transform traditional data ecosystems by creating a unified view of the data terrain necessary to support Big Data and real-time needs of innovative enterprises companies.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
Big data and personal data are converging to shape the internet’s most surprising consumer products. they’ll predict your needs and store your memories—if you let them. Download this report to learn more.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
This white paper discusses the issues involved in the traditional practice of deploying transactional and analytic applications on separate platforms using separate databases. It analyzes the results from a user survey, conducted on SAP's behalf by IDC, that explores these issues.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
This paper explores the results of a survey, fielded in April 2013, of 304 data managers and professionals, conducted by Unisphere Research, a division of Information Today Inc. It revealed a range of practical approaches that organizations of all types and sizes are adopting to manage and capitalize on the big data flowing through their enterprises.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
In-memory technology—in which entire datasets are pre-loaded into a computer’s random access memory, alleviating the need for shuttling data between memory and disk storage every time a query is initiated—has actually been around for a number of years. However, with the onset of big data, as well as an insatiable thirst for analytics, the industry is taking a second look at this promising approach to speeding up data processing.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
Over the course of several months in 2011, IDC conducted a research study to identify the opportunities and challenges to adoption of a new technology that changes the way in which traditional business solutions are implemented and used. The results of the study are presented in this white paper.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
Forrester conducted in-depth surveys with 330 global BI decision-makers and found strong correlations between overall company success and adoption of innovative BI, analytics, and big data tools. In this paper, you will learn what separates the leading companies from the rest when it comes to exploiting innovative technologies in BI and analytics, and what steps you can take to either stay a leader or join their ranks.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
By: SAP     Published Date: May 18, 2014
This white paper, produced in collaboration with SAP, provides insight into executive perception of real-time business operations in North America. It is a companion paper to Real-time Business: Playing to win in the new global marketplace, published in May 2011, and to a series of papers on real-time business in Europe, Asia-Pacific and Latin America.
Tags : sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
     SAP
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