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data maturity

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By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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     Adobe
By: Zaloni     Published Date: Apr 23, 2019
Although data and analytics are highlighted throughout the popular press as well as in trade publications, too many managers think the value of this data processing is limited to a few numerically intensive fields such as science and finance. In fact, big data and the insights that emerge from analyzing it will transform every industry, from “precision farming” to manufacturing and construction. Governments must also be alert to the value of data and analytics as the enabler for smart cities. Institutions that master available data will leap ahead of their less statistically adept competitors through many advantages: finding hidden opportunities for efficiency, using data to become more responsive to clients, and developing entirely new and unanticipated product lines. The average time spent by most companies on the S&P 500 Index has decreased from an average of 60 to 70 years to only 22 years. There are winners and losers in the changes that come with the evolution of both technology
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     Zaloni
By: Cisco EMEA     Published Date: Mar 26, 2019
Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally. As a result, customers are asking more questions during the buying cycle about how their data is captured, used, transferred, shared, stored, and destroyed. In last year’s study (Cisco 2018 Privacy Maturity Benchmark Study), Cisco introduced data and insights regarding how these privacy concerns were negatively impacting the buying cycle and timelines. This year’s research updates those findings and explores the benefits associated with privacy investment. Cisco’s Data Privacy Benchmark Study utilizes data from Cisco’s Annual Cybersecurity Benchma
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     Cisco EMEA
By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Tags : oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information
     Oracle
By: Adobe     Published Date: Mar 26, 2018
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.
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     Adobe
By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
Tags : collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue
     Collaborative Consulting
By: Akamai Technologies     Published Date: Jul 25, 2019
In der heutigen Datenschutzlandschaft steht für Verbrauchermarken viel auf dem Spiel. Ausgeklügelte Cyberangriffe und aufsehenerregende Datenschutzverletzungen können Kundendaten gefährden und das Vertrauen in Ihre Marken schädigen. Um heute erfolgreich zu sein, müssen Ihre Marken eine Strategie für Datensicherheit und Datenschutz implementieren, bei der das Vertrauen der Kunden priorisiert wird. Sind Sie dieser Herausforderung gewachsen? Nutzen Sie die „Datensicherheits- und Datenschutzreifebewertung“ von Forrester Research, um die Kompetenzen Ihrer Marke zu beurteilen und verbesserungswürdige Bereiche zu ermitteln. Dabei erfahren Sie Folgendes: Die vier wichtigsten Kompetenzen für B2C-Marken im Bereich Datensicherheit und Datenschutz ? Ob Sie die empfohlenen Best Practices von Forrester Research erfüllen ? Tipps, wie Sie Ihre Datensicherheitskultur und Ihre Datenschutzkultur zu einem Wettbewerbsvorteil machen können
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     Akamai Technologies
By: Akamai Technologies     Published Date: Jul 02, 2019
The stakes are high for consumer brands in today’s data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust. To succeed today, brands must implement a data security and privacy strategy that prioritizes customer trust. Are you up to the challenge? Use Forrester Research’s “Data Security and Privacy Maturity Assessment” to gauge your brand’s competencies and identify areas for improvement. You will learn: ? The four key data security and privacy competencies B2C brands must master ? How you measure up against Forrester Research’s recommended best practices ? Tips to make your data security and privacy culture a competitive differentiator
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     Akamai Technologies
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Apr 25, 2016
This report helps you evaluate where your organisation is today and how it’s proceeding into our data-driven future.
Tags : data, customer experience, customer relationship, customer experience/engagement, data management/analytics
     Adobe
By: Infomatica     Published Date: Jul 15, 2015
The International Institute of Analytics presents healthcare results from their proprietary assessment tool, The Analytics Benchmark, including measurement of data-related tactical competencies and culture/leadership competencies necessary for data-driven decision-making to become ubiquitous inside organizations. Download this paper to benchmark where your organization stands in the five stages of maturity and the five elements of alignment needed for success.
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     Infomatica
By: Intel     Published Date: Jun 07, 2017
Intel's Bob Rogers, chief data scientist for big data solutions, sat down with Dan Magestro, research director at the international Institute of Analytics (IIA), to discuss the power of asking questions when assessing an organisation's analytics maturity. Read on to find out more.
Tags : intel, analytics, data, data analytics, data science
     Intel
By: Microsoft     Published Date: Oct 06, 2016
Download the Keystone Research whitepaper to see how top performing enterprises use their IT investments to store, process, and use data to make more effective, real-time decisions. Keystone Research, a global economics and data-driven strategy consulting firm, interviewed senior IT and business decision makers at over three hundred businesses to uncover the relationship between Data & Analytics technologies and business performance. This research shows that companies who have developed the most sophisticated Data & Analytics platforms and apply these capabilities as a regular part of their business enjoy operating margins that are eight percentage points higher than lagging organizations. This translates to $100 million in operating profits on average for the more advanced companies in the sample controlling for factors such as company size and industry vertical.
Tags : microsoft, analytics, data, business impact
     Microsoft
By: Microsoft     Published Date: Feb 02, 2017
Download the Keystone Research whitepaper to see how top performing enterprises use their IT investments to store, process, and use data to make more effective, real-time decisions. Keystone Research, a global economics and data-driven strategy consulting firm, interviewed senior IT and business decision makers at over three hundred businesses to uncover the relationship between Data & Analytics technologies and business performance. This research shows that companies who have developed the most sophisticated Data & Analytics platforms and apply these capabilities as a regular part of their business enjoy operating margins that are eight percentage points higher than lagging organizations. This translates to $100 million in operating profits on average for the more advanced companies in the sample controlling for factors such as company size and industry vertical.
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     Microsoft
By: Oracle Analytics     Published Date: Oct 10, 2017
How are organizations balancing self-service analytics and data governance today? What are the trends for tomorrow? Many organizations are on their way to achieving self-service analytics maturity through the use of intuitive data visualization technologies aimed at non-technical users; as well as various tactics that reduce reliance on IT. But handing the analytics reins entirely to business users can make governance nearly impossible. As a result, organizations are increasing investments in modern analytics platforms that enable a balance between IT governing and curating data, empowering business users to derive insights from data mostly on their own and without delay. Join guest speaker, Forrester Research VP and Principal Analyst, Boris Evelson and Oracle Analytics Senior Group Director, Jose Villacis as they discuss insights from an Oracle-commissioned study of North American enterprise analytics leaders.
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     Oracle Analytics
By: Oracle Analytics     Published Date: Oct 10, 2017
How are organizations balancing self-service analytics and data governance today? What are the trends for tomorrow? Many organizations are on their way to achieving self-service analytics maturity through the use of intuitive data visualization technologies aimed at non-technical users; as well as various tactics that reduce reliance on IT. But handing the analytics reins entirely to business users can make governance nearly impossible. As a result, organizations are increasing investments in modern analytics platforms that enable a balance between IT governing and curating data, empowering business users to derive insights from data mostly on their own and without delay.
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     Oracle Analytics
By: Splunk     Published Date: Aug 21, 2018
While the modern enterprise embraces digital technology, it is also at risk of cyberattacks. In this guide, “The Essential Guide to Security”, we map out how organizations can use machine data for specific use cases and get started addressing threats and security challenges. Download your complimentary copy to learn: *How to assess your organization’s security maturity *What specific threats you should be looking for and how to fight them *What data sources are needed for specific use cases *What software solution you need to get ahead of different threats
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     Splunk
By: Dassault Systèmes     Published Date: Jun 19, 2018
This spotlight report examines: • How Manufacturing Operations Management (MOM) or Manufacturing Execution Systems (MES) are key enablers of data management and Digital Transformation. Companies can combine many other opportunities with manufacturing operations in a digital journey. • Product lifecycle management (PLM) as a high-value discipline to pair with MOM in discrete manufacturing, and the value of digital continuity across engineering, manufacturing operations, and supply chain. • A robust integration of MOM and PLM technologies and the advent of the Digital Twin (a virtual copy of the product and how it's made) to demonstrate maturity in Smart Manufacturing and the ability to make smart products in smart factories. The IIoT has opened up a world of opportunity for manufacturers. Take advantage of it.
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     Dassault Systèmes
By: Dun & Bradstreet     Published Date: Oct 30, 2015
Big returns on marketing investments.
Tags : hoover, data, marketing, investment, growth
     Dun & Bradstreet
By: Microsoft Azure     Published Date: Jun 14, 2018
Your critical applications need to get the most out of your data. In just a few minutes, find out where your data platform maturity stands, and get business recommendations to modernize.
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     Microsoft Azure
By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
The data maturity curve As companies invest more and more in data access and organization, business leaders seek ways to extract more business value from their organization’s data. 92 percent of business leaders say that to compete in the future, their organization must be able to exploit information much more quickly than it can today.1 Chief Information Officers (CIO) need solutions that will allow them to evolve their organization’s approach to data and drive real value with strategic decisions. This journey can be depicted in a data maturity curve.
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     Group M_IBM Q2'19
By: ADP     Published Date: Nov 16, 2017
Many businesses invest in analytics technology thinking it’s a silver bullet. But data doesn’t always tell the whole story. You get percentages but not insights. Trends but not necessarily relationships or patterns. Truly impactful workforce analytics has to do more. You have to turn data into insight, and then put it into action. This workbook is designed to help you progress through the workforce analytics maturity model. The first step in the process is to identify where you stand today.
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     ADP
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