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By: TrendKite     Published Date: Apr 25, 2018
In the digital age, the internet brings a lot of fantastic things to the PR profession, opening new mediums, offering data-driven insights, and allowing new opportunities. But on the other side, it also brings challenges in the overwhelming speed at which news spreads. With endless examples of poorly handled situations, PR knows in this digital age, there is no hiding a burgeoning crisis. So when discussing PR crises and preparedness, make sure to reframe your thinking for today’s world: are you prepared for a digital crisis in a digital age?
Tags : communications, trendkite, public relations
     TrendKite
By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
Tags : public relations, marketing, martech, pr strategy
     TrendKite
By: ServiceNow     Published Date: Sep 18, 2018
What is a performance based business? A performance-based business is an organization guided by data-driven decisions. It is proactive, self-aware, and highly competitive. Data isn’t siloed in a business analytics department. Instead, the right people have the right data at the right time and in the right context. The top 5 reasons to become a performance-based business: 1. Get better results. 2. Align your entire business. 3. Make data-driven decisions. 4. Manage change more effectively. 5. Spot trends faster. Discover how ServiceNow Performance Analytics could benefit your business by downloading this eBook.
Tags : performance, business, data, servicenow
     ServiceNow
By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
IBM Cloud Private for Data is an integrated data science, data engineering and app building platform built on top of IBM Cloud Private (ICP). The latter is intended to a) provide all the benefits of cloud computing but inside your firewall and b) provide a stepping-stone, should you want one, to broader (public) cloud deployments. Further, ICP has a micro-services architecture, which has additional benefits, which we will discuss. Going beyond this, ICP for Data itself is intended to provide an environment that will make it easier to implement datadriven processes and operations and, more particularly, to support both the development of AI and machine learning capabilities, and their deployment. This last point is important because there can easily be a disconnect Executive summary between data scientists (who often work for business departments) and the people (usually IT) who need to operationalise the work of those data scientists
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     Group M_IBM Q2'19
By: Group M_IBM Q3'19     Published Date: Jun 27, 2019
Organizations continue to rush down the digital transformation path. Whether by modernizing their IT infrastructures, leveraging the cloud, or becoming data-centric and data-driven, organizations must become more agile in their business practices and within their IT infrastructure stack to effectively compete in today’s dynamic business environment. Between the speed and distributed nature of modern businesses, as well as the expectation of instantaneous access to data from everyday users, it’s not surprising that nearly one in three organizations are looking into ways to improve data analytics for real-time business intelligence and customer insight.
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     Group M_IBM Q3'19
By: Visier     Published Date: Jan 25, 2019
Visier People is the leading people analytics and workforce planning solution – a cloud-based people strategy platform that provides answers to hundreds of pre-built, best practice questions, across a range of HR and business topics. Offering unmatched people insights, Visier People also enables continuous, collaborative, data-driven workforce planning.
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     Visier
By: Domino Data Lab     Published Date: Feb 08, 2019
A data science platform is where all data science work takes place and acts as the system of record for predictive models. While a few leading model-driven businesses have made the data science platform an integral part of their enterprise architecture, most companies are still trying to understand what a data science platform is and how it fits into their architecture. Data science is unlike other technical disciplines, and models are not like software or data. Therefore, a data science platform requires a different type of technology platform. This document provides IT leaders with the top 10 questions to ask of data science platforms to ensure the platform handles the uniqueness of data science work.
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     Domino Data Lab
By: Domino Data Lab     Published Date: Feb 08, 2019
As organizations increasingly strive to become model-driven, they recognize the necessity of a data science platform. According to a recent survey report “Key Factors on the Journey to Become Model-Driven”, 86% of model-driven companies differentiate themselves by using a data science platform. And yet the question of whether to build or buy still remains. This paper presents a framework to facilitate the decision process, and considers the four-year projection of total costs for both approaches in a sample scenario. Read this whitepaper to understand three major factors in your decision process: Total cost of ownership - Internal build costs often run into the tens of millions Opportunity costs - Distraction from your core competency Risk factors - Missed deadlines and delayed time to market
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     Domino Data Lab
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
Tags : data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: Virgin Media Business     Published Date: Aug 28, 2019
The world is now digital. From the explosive expansion in data-driven service delivery to digitally disruptive business models such as Uber and Netflix that have fundamentally changed the way we consume products, the digital evolution is unavoidable. As digital continues to advance, it’s crucial that UK businesses can be confident in their ability to keep up to date with the latest trends and technologies. But enhancing existing tools and models is just the beginning. Digital transformation is about taking advantage of new innovations that completely change the way businesses work, the experiences they offer their customers and the value they deliver within their market. To find out more download this whitepaper today.
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     Virgin Media Business
By: Datastax     Published Date: Sep 27, 2019
Smartphones, smart cities, smart homes, smart cars—IoT has triggered a data explosion, and not every enterprise is prepared to handle it. Beyond collecting and analyzing the increasing volume of data, organizations must figure out how to manage the velocity of that data, as well as how to integrate it with multiple data sources. And that’s just scratching the surface of the IoT challenge. To extract business value out of this inpouring of data, and to take full advantage of IoT boosted by new 5G technology, IT organizations must consider five key technologies. In this ebook, you’ll learn about these five technologies and their benefits. To continue to develop and scale your IoT-driven applications, your infrastructure needs to be able to handle sensor data at velocity, keep data close to the edge, maintain 100% uptime, and make it easy to extract business value. The insights you’ll discover in this ebook will not only help you prepare your organization for this reality; they’ll also
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     Datastax
By: Sage People     Published Date: May 18, 2018
In some kinds of more traditional businesses the finance department tends to swallow as much data as is thrown at it but only outputs small, measured and curated amounts of insights periodically: “Here’s revenue vs target in the last quarter”. These are undoubtedly essential for proper business management, But periodic reports also mean it can be too late for the business to respond. It’s like driving by looking only in the rear-view mirror. Looking at what’s behind isn’t going to let you spot a sudden bend in the road! Essentially, the highly competitive and evolved business environment of today requires businesses to have proactive, indicative business metrics. Combined with more traditional metrics, these mean businesses have invaluable and complete insight in order to evaluate performance. Proactive, indicative business metrics are found across most successful businesses–and especially amongst C-suite employees. These people know that the benefits are proven. Analytics-driven execu
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     Sage People
By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.
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     Oracle OMC
By: Red Hat, Inc.     Published Date: Jul 10, 2012
Is data changing the way you do business?Is it inventory sitting in your warehouse? The good news is data-driven applications enhance online customer experiences, leading to higher customer satisfaction and retention, and increased purchasing.
Tags : it planning, data, data-driven applications, data challenges, data solutions, big data solutions, big data challenges, in-memory databases
     Red Hat, Inc.
By: SAS     Published Date: May 24, 2018
Ongoing digitization has created vast streams of data, forcing businesses to become more data-driven than ever before. While the benefits of being a data-driven organization are clear (improved performance, more profitability, stronger innovations), there are still some technical and business challenges to overcome. Thanks to technological advancements in data analytics, companies in all types of industries can become data-driven. Read this e-book to discover what it means to be a data-driven organization and to learn the basic do’s and don’ts of how to get there.
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     SAS
By: SAS     Published Date: May 24, 2018
Compliance doesn’t have to be a scary word, even when facing the multifaceted challenges of the European Union’s General Data Protection Regulation. In fact, following through with plans for sustainable GDPR compliance can have many long-term benefits for your organization. That's because relying on data-driven decisions across the board sets you on track to gain a competitive edge. In February 2018, SAS conducted a survey with 183 global, cross-industry businesspeople involved with GDPR at their organizations. Based on the survey results, this e-book delves into the biggest challenges and opportunities organizations have faced on the road to GDPR compliance. Read on for advice from industry experts about the best path to compliance. Learn what steps your peers across a variety of industries have already taken and discover how an integrated approach from SAS can continue to guide your journey toward GDPR compliance.
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     SAS
By: MicroStrategy     Published Date: Jan 23, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streams—all keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
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     MicroStrategy
By: MicroStrategy     Published Date: Jan 23, 2019
By 2025, the total amount of data produced will grow to 175 zettabytes, according to IDC’s Data Age 2025 Report. How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organizations will win with embedded and augmented analytics, HyperIntelligence, collaboration, enterprise AI strategies, and more. This eBook details the transformational technologies data-driven organizations will need to leverage to get and stay ahead in 2019 and beyond, with contributions from thought leaders, including: Mike Gualtieri of Forrester Research Ray Wang and Doug Henschen of Constellation Research Mark Smith and David Menninger of Ventana Research Chandana Gopal of IDC Ronald van Loon, and more. Is your organization ready for the data-driven future? Read 10 Enterprise Analytics Trends to Watch in 2019 today to find out.
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     MicroStrategy
By: MicroStrategy     Published Date: Apr 11, 2019
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streams—all keys to digital transformation. What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
Tags : 
     MicroStrategy
By: MicroStrategy     Published Date: Apr 11, 2019
By 2025, the total amount of data produced will grow to 175 zettabytes, according to IDC’s Data Age 2025 Report. How will enterprises evolve over the next year to manage and make the most of this unprecedented growth? Download 10 Enterprise Analytics Trends to Watch in 2019 to learn how leading organizations will win with embedded and augmented analytics, HyperIntelligence, collaboration, enterprise AI strategies, and more. This eBook details the transformational technologies data-driven organizations will need to leverage to get and stay ahead in 2019 and beyond, with contributions from thought leaders, including: Mike Gualtieri of Forrester Research Ray Wang and Doug Henschen of Constellation Research Mark Smith and David Menninger of Ventana Research Chandana Gopal of IDC Ronald van Loon, and more. Is your organization ready for the data-driven future? Read 10 Enterprise Analytics Trends to Watch in 2019 today to find out.
Tags : 
     MicroStrategy
By: MicroStrategy     Published Date: Aug 28, 2019
Over the last decade, the enterprise analytics landscape has dramatically transformed. Vendors have come and gone, and platforms have continually expanded their offerings to include new functionality and keep pace with the demands of the businesses they serve. Originally envisioned as an IT-centric tool for enterprise reporting, analytics today has evolved into a business solution—empowering a range of users across every line of business, including front-line employees, field personnel, and executives. The rise of self-service analytics over the past decade has played a key role in promoting a data-driven mindset within every business function. However, this practice is limited to a skilled few. The vast majority of business professionals lack the time, analytical skills, or inclination to conduct their own analyses, and fail to effectively use analytics on a day-to-day basis. The result? Despite decades of investments, BI adoption at most organizations remains at 30%. The failure of e
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     MicroStrategy
By: MicroStrategy     Published Date: Aug 28, 2019
The Constellation AstroChartTM supplies a visual guide of the trends impacting Data to Decisions. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio management. This report contains two AstroCharts: one identifying Business Trends and one identifying Technology Trends. The AstroCharts’ vertical axes plot “Organizational Adoption” rates from Mainstream to Early Adopter to Bleeding Edge. Horizontal axes plot “Business Impact,” the impact of the trend on an organization’s business model, from Incremental to Transformational to Exponential. The Constellation AstroChart moves beyond both the hype and constraints of the standard 2 x 2 grid to identify the dynamics impacting the entire market. This report applies Constellation’s AstroChart to the Constellation’s business theme of Data to Decisions. This research domain examines the enablement of data-driven decisions across organizations. Holistic, data-informed decisions require a multidisciplin
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     MicroStrategy
By: GoodData     Published Date: Oct 14, 2013
See GoodData's 5 steps to
Tags : gooddata, big data, institutionalizing big data, data-driven, data plaform
     GoodData
By: NetApp     Published Date: Dec 15, 2014
Organizations today are increasingly information-driven, requiring them to create, organize, and store more data every day. To handle the conversion of “data to information”, you need an agile and scalable infrastructure which will provide the backbone to run multiple business-critical workloads simultaneously. This IDC white paper examines the need for the NetApp FAS8080EX hardware-optimized platform to help organizations transform into data-driven entities, adopt newer technologies, and invest in business-critical applications to stay ahead of their competition.
Tags : information-driven, data, scalable infrastructure, hardware-optimized platform, storage
     NetApp
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