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By: IBM     Published Date: Mar 04, 2016
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : ibm, analytics, marketing platform, data
     IBM
By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
Tags : adobe, data-driven, marketing, marketing campaign, internet marketing, marketing research
     Adobe
By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
Tags : 
     Dun & Bradstreet
By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
Tags : uberflip, data, marketing, content, content marketing, emerging marketing, internet marketing, marketing research
     Uberflip
By: Rackspace     Published Date: Jan 19, 2016
Many companies want to take advantage of public cloud features, but aren’t willing to compromise on the performance, security and control that they require for their business applications and data. Public clouds have the potential to introduce performance issues caused by “noisy neighbors,” security concerns associated with placing sensitive data in a shared infrastructure environment, and a lack of control driven by the inability to customize and fine-tune cloud resources to meet the needs of a given application.
Tags : rackspace, private cloud, enterprise, application, data
     Rackspace
By: SAP     Published Date: Jan 15, 2016
Managing state government often requires impassioned debate about the best way to allocate resources, deliver services to citizens and build budgets that reflect elected leaders’ and citizens’ priorities. The State of Indiana is bringing data-driven insights to these discussions through its use of analytics.
Tags : sap, government, analytics, data
     SAP
By: Citrix Systems     Published Date: Nov 23, 2015
Learn how NetScaler delivers data-driven networking by reading the Network World QuickPulse report, "Gaining 20-20 Insight into Network and Application Performance"
Tags : citrix, networks, applications, performance, netscaler, storage
     Citrix Systems
By: Enterprise Management Associates     Published Date: Nov 23, 2015
Join John Myers, managing research director at leading IT analyst firm Enterprise Management Associates (EMA), and Heine Krog Iversen, CEO at TimeXtender, for a discussion on how to improve your organization’s responsiveness to business change and how to adapt to a data-driven environment. Attendees will gain insight on: How data-driven organizations are changing business and technology Which data sources are empowering data-driven organizations and challenging IT departments How IT departments and analytical teams can get ahead of data-driven change How data warehouse automation enables not only data-driven business stakeholders, but proactive IT departments
Tags : data warehouse, data automation, data driven organization, it departments, organization responsiveness
     Enterprise Management Associates
By: Workfront     Published Date: Nov 17, 2015
How will ensure your marketing initiatives’ success in 2016? Join us for a TED-style webinar on Wednesday, December 16, at 1:00 p.m. ET, with marketing thought leaders Ann Handley, Jay Baer, Joe Staples, and Mark Schaefer as they provide forward-looking recommendations on how marketing managers and executives can confront and overcome the challenges of the coming year. How your marketing team works is as important as what they’re working on. The winners in 2016 will be those teams who optimize their team’s work processes and tools for maximum creativity, efficiency, and reactivity. This webinar promises tips and tricks on how to build this kind of high-performing marketing team, including: • How to better plan, prioritize, and manage your work for a successful 2016 • Trends that impact the way marketers work and their ability to succeed • How to manage your teams to understand the full scope of work and make data-driven decisions
Tags : 
     Workfront
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: SAS     Published Date: Nov 04, 2015
In a panel discussion at the 12th annual SAS Health Analytics Executive Forum in May 2015, leaders from Dignity Health, Horizon Blue Cross Blue Shield of New Jersey, Janssen Pharmaceuticals and SAS shared what they have done to prove the value of analytics to their business leaders – and what has worked for them as they developed an analytic culture in their organizations and put analytic insights to work.
Tags : sas, healthcare, healthcare models, episode analytics, analytics
     SAS
By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : sas, marketing analytics, data driven decision making, consumer behavior, marketing mix
     SAS
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
     Adobe
By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : ibm, business analytics, marketing, cmo, digital strategy, marketing research, traditional marketing
     IBM
By: Meltwater     Published Date: Oct 14, 2015
Everyone needs something to strive for to keep them on track. When you (or your boss) are wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights. But what are the right KPIs? And how do you access the right data to use them effectively? Download our e-book on data-driven marketing today for a complete breakdown of KPIs by marketing role, plus the techniques and tools you need to measure your programs.
Tags : meltware, marketing, kpi, data, digital marketing, customer marketing, search marketing, email marketing
     Meltwater
By: MuleSoft     Published Date: Oct 13, 2015
Improving data management is critical for streamlining regulatory reporting, monetizing customer analytics, and democratizing data-driven decision-making. Financial firms must transform their data management approach to unlock data from its silos, incorporate unstructured information from non-traditional sources, and integrate information whether on-premises, in the cloud, batch-based, or real-time. As this evolution continues, technology leaders must consider integration holistically across the enterprise and create an agility layer that is key to future-proofing their data management architecture. Read this whitepaper to learn: -Data management challenges in financial services -Best practices to manage data in financial institutions -Integration strategies for optimal data management
Tags : back office systems, operational effectiveness, unlocking data, business imperatives, modernizing legacy systems
     MuleSoft
By: IBM     Published Date: Sep 30, 2015
It’s one thing to buy into the current belief that data and analytics can transform business. It’s another thing to live it.
Tags : cloud, engagement, customer retention, digital channel, data, crm & customer care
     IBM
By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
Tags : redspire, crm, sales, social driven marketing, crm system, crm data, social media, customer experience/engagement
     Redspire
By: SnapLogic     Published Date: Aug 17, 2015
This whitepaper addresses new elastic iPaaS requirements in detail while highlighting the importance of each.
Tags : elastic ipaas requirements, hybrid deployments, minimal lifecycle management, future-proofing, metadata-driven integration, error management, transactional support, pre-built connectivity
     SnapLogic
By: Oracle EPM     Published Date: Jul 28, 2015
Enterprise Data Governance is the future key to enabling both business and IT to manage change effectively as enterprises strive to adapt to the networked economy and become data-driven businesses.
Tags : enterprise, data, governance, agile
     Oracle EPM
By: IBM     Published Date: Jul 23, 2015
This white paper explains how predictive analytics can be used in education to improve student retention and includes IBM SPSS case studies.
Tags : data-driven decision-making, student life cycle, predictive analytics, higher education, student retention, data analytics, ibm spss
     IBM
By: Infomatica     Published Date: Jul 15, 2015
The International Institute of Analytics presents healthcare results from their proprietary assessment tool, The Analytics Benchmark, including measurement of data-related tactical competencies and culture/leadership competencies necessary for data-driven decision-making to become ubiquitous inside organizations. Download this paper to benchmark where your organization stands in the five stages of maturity and the five elements of alignment needed for success.
Tags : 
     Infomatica
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