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By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: • Top gaming company increases social engagement on Twitter by 45% • A top wireless telco boosts Facebook native ad performance 6x • A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
Tags : data management, demystified, audience, targeting, scale, marketing, programs, actionable
     Oracle
By: Gigya     Published Date: Jun 20, 2014
This comprehensive eBook covers everything you need to know to develop a successful social login strategy that supports your business needs.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: NetApp     Published Date: Jun 09, 2009
NetApp® SnapManager® for Oracle (SMO) is designed to significantly simplify all these tasks and more. In this article, we examine how you can deploy SMO to simplify and even automate data protection, recovery, and cloning across both primary and secondary storage. Learn more today!
Tags : netapp, snapmanager, oracle, smo, networked storage, snapmanager, dataontap, direct attached storage
     NetApp
By: SAP     Published Date: May 03, 2016
Indiana's Management and Performance Hub (MPH) program has developed a comprehensive, enterprise-wide, data-driven management system to help gain insight into the drug abuse crisis. Indiana MPH staff is tackling the issue using crime lab drug data from across the state to see new correlations in drug use over time and find insight into crime.
Tags : sap, indiana, government, analytics, predictive analytics, hana, digital
     SAP
By: Spectrum Enterprise     Published Date: Jun 05, 2019
The success of every business is driven by the quality of its connections, whether with clients, employees, investors, suppliers, manufacturers or other key stakeholders. Increasingly, these relationships are measured through data-driven analytics, enhanced through video communication, and empowered through cloud computing and collaboration. As the volume of data grows, so do bandwidth requirements.
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     Spectrum Enterprise
By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
By: Teradata     Published Date: Jun 14, 2013
This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.
Tags : customer data analytics, data driven marketing, customer relationships, customer centric marketing
     Teradata
By: Oracle     Published Date: Jan 08, 2018
Data is a driver of growth and change that is quickly becoming the world's most valuable resource. As such, finance leaders face increased pressure to value data as an asset on their balance sheets and use it to drive business strategy. To capitalize on the power of data, learn how to pinpoint where you are today. what steps you can take to reach your goals and how to measure success.
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     Oracle
By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
Tags : oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring
     Eloqua
By: SAS     Published Date: Oct 18, 2017
When designed well, a data lake is an effective data-driven design pattern for capturing a wide range of data types, both old and new, at large scale. By definition, a data lake is optimized for the quick ingestion of raw, detailed source data plus on-the-fly processing of such data for exploration, analytics and operations. Even so, traditional, latent data practices are possible, too. Organizations are adopting the data lake design pattern (whether on Hadoop or a relational database) because lakes provision the kind of raw data that users need for data exploration and discovery-oriented forms of advanced analytics. A data lake can also be a consolidation point for both new and traditional data, thereby enabling analytics correlations across all data. To help users prepare, this TDWI Best Practices Report defines data lake types, then discusses their emerging best practices, enabling technologies and real-world applications. The report’s survey quantifies user trends and readiness f
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     SAS
By: SAS     Published Date: Apr 25, 2017
Organizations in pursuit of data-driven goals are seeking to extend and expand business intelligence (BI) and analytics to more users and functions. Users want to tap new data sources, including Hadoop files. However, organizations are feeling pain because as the data becomes more challenging, data preparation processes are getting longer, more complex, and more inefficient. They also demand too much IT involvement. New technology solutions and practices are providing alternatives that increase self-service data preparation, address inefficiencies, and make it easier to work with Hadoop data lakes. This report will examine organizations’ challenges with data preparation and discuss technologies and best practices for making improvements.
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     SAS
By: Cisco     Published Date: Jun 21, 2016
Enterprises are leveraging advancements in what IDC calls “3rd Platform” technologies — cloud, Big Data, mobility, and social — to create new business opportunities and gain competitive advantage. These trends are putting more pressure on IT organizations to transform their datacenter operations to better support business initiatives aimed at reducing costs, increasing revenue, and strengthening customer relationships. This has driven increased demand for converged or integrated systems that provide the tools needed to reduce capital costs, improve operational efficiencies and, ultimately, increase agility within the datacenter.
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     Cisco
By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
Tags : teradata, global, trends, marketing, data, insights, campaign, segmentation
     Teradata
By: Aberdeen Group     Published Date: Jun 02, 2011
Download this paper to learn the top strategies leading executives are using to take full advantage of the insight they receive from their business intelligence (BI) systems - and turn that insight into a competitive weapon.
Tags : aberdeen, michael lock, data-driven decisions, business intelligence, public sector, analytics, federal, state
     Aberdeen Group
By: Aberdeen     Published Date: Jun 17, 2011
Download this paper to learn the top strategies leading executives are using to take full advantage of the insight they receive from their business intelligence (BI) systems - and turn that insight into a competitive weapon.
Tags : aberdeen, michael lock, data-driven decisions, business intelligence, public sector, analytics, federal, state
     Aberdeen
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Tags : marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
     Marketo
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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     Marketo
By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
Tags : adobe, marketing, data driven marketing, marketrs, predictive marketing, emerging marketing, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand.
Tags : adobe, data driven marketing, marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Mar 08, 2017
This three-part, step-by-step guide to data-driven marketing explains how to use mountains of available data to create the best possible customer experience and grow your bottom line.
Tags : data, data driven marketing, customer experience, customer experience management, big data, step-by-step guide
     Adobe
By: EMC Corporation     Published Date: Aug 05, 2014
Large organizations can no longer rely on preventive security systems, point security tools, manual processes, and hardened configurations to protect them from targeted attacks and advanced malware. Henceforth, security management must be based upon continuous monitoring and data analysis for up-to-the-minute situational awareness and rapid data-driven security decisions. This means that large organizations have entered the era of data security analytics. Download here to learn more!
Tags : big data, data management, security threats, advanced analytics, security management, predictive analytics, compliance, security
     EMC Corporation
By: Kofax     Published Date: Sep 08, 2011
The Kofax enterprise capture platform offers unmatched scalability from centralized to highly distributed environments, from individual desktops to enterprise deployments and from basic archival scanning to powerful document classification and separation and data extraction. The company's market leading technology supports a wide variety of input devices and line of business applications, providing a strong enterprise-wide platform on which to standardize document driven processes.
Tags : kofax ktm, transformation modules, capture, vrs, scan to process, enterprise capture, customer-centric, automated document classification
     Kofax
By: Cisco EMEA     Published Date: Nov 08, 2018
Digital transformation (DX) — a technology-driven business strategy — enables firms to gain or expand their competitive differentiation by embracing data-driven decision-making processes, whether for increasing operational efficiencies, developing new products and services, increasing customer satisfaction and retention, or getting a better intelligence on the market. Big Data and analytics (BDA) applications form the foundation for enterprisewide digital transformation initiatives. To find out more download this whitepaper today.
Tags : 
     Cisco EMEA
By: Cisco     Published Date: Jun 21, 2016
Enterprises are leveraging advancements in what IDC calls “3rd Platform” technologies — cloud, Big Data, mobility, and social — to create new business opportunities and gain competitive advantage. These trends are putting more pressure on IT organizations to transform their datacenter operations to better support business initiatives aimed at reducing costs, increasing revenue, and strengthening customer relationships. This has driven increased demand for converged or integrated systems that provide the tools needed to reduce capital costs, improve operational efficiencies and, ultimately, increase agility within the datacenter.
Tags : 
     Cisco
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