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By: Dell     Published Date: Nov 02, 2018
For many organizations, digital transformation (DX) is the most strategically important initiative for the organization and may determine its ability to compete in the coming decade. IDC estimates that 60% of organizations will have created and begun implementation of a digital transformation strategy by 2020. These DX initiatives are designed to take the organization forward as a proactive, data-driven company that uses and monetizes data to gain competitive advantage in the marketplace.
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     Dell
By: Dell     Published Date: Feb 02, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform.
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     Dell
By: Dell EMC     Published Date: Feb 07, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform. Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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     Dell EMC
By: Glint     Published Date: Sep 26, 2017
This white paper explores the data-driven strategies of innovative organizations who leverage employee engagement as a strategic weapon to improve productivity, retention, and corporate performance. It looks at different ways of measuring engagement, how common challenges in building engagement programs have been overcome by well-known enterprises, and offers real-life examples from HR executives.
Tags : employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
     Glint
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
Tags : data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: MuleSoft     Published Date: Oct 13, 2015
Improving data management is critical for streamlining regulatory reporting, monetizing customer analytics, and democratizing data-driven decision-making. Financial firms must transform their data management approach to unlock data from its silos, incorporate unstructured information from non-traditional sources, and integrate information whether on-premises, in the cloud, batch-based, or real-time. As this evolution continues, technology leaders must consider integration holistically across the enterprise and create an agility layer that is key to future-proofing their data management architecture. Read this whitepaper to learn: -Data management challenges in financial services -Best practices to manage data in financial institutions -Integration strategies for optimal data management
Tags : back office systems, operational effectiveness, unlocking data, business imperatives, modernizing legacy systems
     MuleSoft
By: Beqom     Published Date: Jun 14, 2019
New Techniques That Will Drive Revenue in 2019 If you’re ready to move beyond simple calculations and realize the vast potential of data driven selling, you’re ready to explore the next generation of SPM platforms. Download the report to learn how the modern technologies like Artificial Intelligence and Machine Learning, can give your sales reps a roadmap to better performance and give sales management insights that will enable them to achieve more profitable sales.
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     Beqom
By: Oracle OMC     Published Date: Nov 30, 2017
In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.
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     Oracle OMC
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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     Oracle Marketing Cloud
By: Oracle ODA     Published Date: Dec 06, 2016
IT leaders must consider new approaches to database administration, implementation, and security, including proactive management, to reduce time-consuming administrative tasks. This, in turn, will free them to develop strategies for capitalizing on the new data-driven initiatives that can help transform the enterprise. Learn more about these opportunities as well as how products, such as an integrated Database Appliance, can streamline the management of these tasks, while reducing costs and time.
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     Oracle ODA
By: Dun & Bradstreet     Published Date: Jul 15, 2015
We’ve all heard of data-driven marketing. Learn how to be data-inspired.
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     Dun & Bradstreet
By: InsightSquared     Published Date: May 04, 2016
How confident are you in the accuracy of your sales forecast? If the end of every quarter is a surprise and you're never sure if you'll hit your number, you probably need to change the way you forecast.
Tags : salesforce reporting, salesforce analytics, sales analytics, sales reporting, sales pipeline, sales forecasting, pipeline management, sales performance
     InsightSquared
By: Teradata     Published Date: Jun 22, 2015
Passed on May 9, 2014, the Digital Accountability and Transparency Act (DATA Act) legislation requires federal agencies to report all expenditures—grants, loans, and contracts—in order to provide American citizens and policy makers better visibility into federal spending. At first glance, new federal requirements— which are scheduled to go in effect May 2017—can seem like imposed obligations with unknown benefits to the implementers. However, wise agencies and early adopters recognize how to transform this new compliance obligation into an opportunity to advance their federal agency by becoming more data driven. The Federal Government maintains vast amounts of data, and the DATA Act establishes data standards and sharing protocols that will help agencies exploit the benefits of data mining and analytics.
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     Teradata
By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
Tags : digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi
     LogMyCalls
By: iCims     Published Date: Dec 28, 2016
Remember when a recruiter’s role was defined by identifying, screening, and hiring qualified professionals?
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     iCims
By: SumTotal Systems     Published Date: Oct 10, 2013
If you’re like everyone else in HR today, you’re probably thinking about how your organisation can handle data better. Maybe your executives want the power to make data-driven decisions from comprehensive workforce analytics. Perhaps you’d like to streamline the efficiency of your HR operation or put more actionable information in the hands of your line managers and employees. With the elixHR Platform, you can integrate your HR data and processes so your people can access information quickly and easily, and make better decisions. You can also lower your operational costs because you can increase efficiency and eliminate the need to replace HR systems that you already have in place.
Tags : sumtotal, sumtotal elixhr, sumtotal elixhr platform, elixhr, human resources, hr data, hr processes, hr systems
     SumTotal Systems
By: Datastax     Published Date: Apr 04, 2017
As the big data ecosystem continues to expand, new technologies are addressing the requirements for managing, processing, analyzing, and storing data to help companies benefit from the rich sources of information flowing into their organizations. From NoSQL databases to open source projects to commercial products offered on-premises and in the cloud, the future of big data is being driven by innovative new approaches across the data management lifecycle. The most pressing areas include real-time data processing, interactive analysis, data integration, data governance, and security. Download this report for a better understanding of the current landscape, emerging best practices and real-world successes.
Tags : evolution, big data, technology, datastax, nosql
     Datastax
By: Entrust Datacard     Published Date: Jul 23, 2019
In years past, device functionality was enough to sell most embedded products without much concern for cybersecurity. Of course there were exceptions, such as in critical infrastructure, aviation, and military, for which security was always of importance. But today’s environment has evolved on several fronts. First, organizations across nearly all markets are demanding Internet connectivity to monitor and control devices as well as to aggregate and analyze data. Second, the magnitude of security threats has exploded, driven by highly sophisticated hackers including organized criminal gangs seeking financial returns, creating a constantly evolving threat landscape. Third, the increasingly complex nature of connected systems makes them ever more challenging to protect. The more complex a system, the more potential vulnerabilities it may contain. And fourth, the data generated by connected devices represent an asset that is becoming increasingly valuable for organizations to derive insigh
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     Entrust Datacard
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: IBM Watson Health     Published Date: Oct 27, 2017
With the proliferation of health and fitness data due to personal fitness trackers, medical devices and other sensors that collect real-time information, cognitive computing is becoming more and more important. Cognitive computing systems, with the ability to understand, reason and learn while interacting with human-generated data, enable providers to find meaningful patterns in vast seas of information. IBM Watson Health is leveraging the power of cognitive computing to help providers make data-driven decisions to improve and save lives worldwide, while controlling healthcare costs. Read our whitepaper and learn about the new era of cognitive computing and how it can improve health outcomes, optimize care and engage individuals in making healthy choices.
Tags : cognitive computing, data, insights, health outcomes, healthcare delivery, healthcare costs, care, healthy choices
     IBM Watson Health
By: IBM     Published Date: May 07, 2015
Join a panel of experts including Jonathan Ferrar, IBM Vice President, Smarter Workforce, to learn about: • Trends in the workforce • Attracting the very best talent and getting them productive fast • Sharing and locating collective knowledge to empower employees • Making data driven decisions
Tags : trends in the workforce, talent acquisition, productivity, employees, hiring
     IBM
By: Sailthru     Published Date: Jul 01, 2015
The Future of Marketing Technology guide is your go-to resource for what’s to come in the next three years, and it’s a must-have for any brand marketer evaluating or planning to implement new technologies. In this guide you’ll see how this may be the most pivotal time for data-driven customer experiences ever.
Tags : marketing, technology, martech, strategy, data-driven, personalization, cloud technology, marketing platforms
     Sailthru
By: IBM     Published Date: Jul 08, 2015
This survey explores where today’s testers are spending their time, what obstacles they most often encounter, and where they think their attention should be focused.
Tags : survey, data-driven report, test automation, mobile testing, testing experience, testing defects, testing delays
     IBM
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