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By: MCH     Published Date: Jan 29, 2007
Learn how local governments operate, who makes the purchasing decisions, what criteria influence buying decisions, and how timing can play a critical role in the success of your marketing campaigns.
Tags : government, local government, mch, mailings.com, database and list managers, lead generation & automation, direct mail/marketing
     MCH
By: MCH     Published Date: Jan 29, 2007
Not all B2B customers are businesses.  There is a parallel world of non-businesses among your customers that you may not be fully aware of.  Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually. 
Tags : b2b, business to business, b-to-b, institutional marketing, institution, database and list managers, mch, mailings.com
     MCH
By: Concep     Published Date: Mar 26, 2007
It's a long-debated question: is email marketing an art or a science? The answer may surprise you.  Download this paper now to learn more.
Tags : email marketing, enewsletters, enewsletter, newsletter design, deliverability, database and list managers, concep, interactive/pr agencies
     Concep
By: Synchronicity Marketing     Published Date: Mar 26, 2007
Since most marketers know a lot more about their customers than their non-customers, there are many unanswered questions when it comes to prospecting with email. Download this white paper to learn the five most important steps to successful prospecting with permission email.
Tags : email marketing, database and list managers, landing pages, list rentals, database marketing, synchronicity marketing, permission email
     Synchronicity Marketing
By: NovaRising     Published Date: Mar 26, 2007
There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response.  Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.
Tags : email marketing, newsletter design, deliverability, database and list managers, enewsletter, e-newsletter, enewsletters, e-mail marketing
     NovaRising
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