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demand generation

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By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
Tags : 
     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
Demandbase and Oracle Eloqua introduce the next generation of B2B marketing by delivering Account-Based Marketing(ABM) directly into your MAS. Download this whitepaper now to learn more!
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     Oracle OMC
By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
Tags : nosql, market, industries, strategy, presence, vendor
     AstuteIT_ABM_EMEA
By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
Tags : neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents
     Neolane, Inc.
By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
IT is undergoing a significant transformation as businesses look to streamline costs and roll out a new class of cloud-based applications driven by a changing digital economy. The IT infrastructure as we know it today is not well equipped to improve on the cost structure for traditional workloads nor handle the velocity demands of a new generation of workloads where IT is a focal point for competitive differentiation. As one approach to address these changing demands of IT, vendors are bringing to market new solutions under a new category called “composable infrastructure”.
Tags : it transformation, cost structure, composable infrastructure, modern management, cost reduction
     Hewlett Packard Enterprise
By: Dell EMC     Published Date: Nov 03, 2016
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity can drive better economics and performance across your entire application portfolio.
Tags : flash, html5, san, data, protection
     Dell EMC
By: Dell EMC     Published Date: Nov 03, 2016
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity can drive better economics and performance across your entire application portfolio.
Tags : storage, vmware, data protection, domain, encryption
     Dell EMC
By: HPE     Published Date: Feb 20, 2015
Many businesses continue to rely on outdated IT infrastructures to run the extremely demanding workloads of today. Not surprisingly, these businesses are facing increasing complexity and challenges. However, by taking the important step to adopt next generation infrastructure hardware, leading organizations are gaining a great opportunity to meet the challenges of these workloads with a reliable and optimized environment that delivers the services that customers demand, and brings significant benefits and returns on investment.
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     HPE
By: Oracle     Published Date: Sep 05, 2014
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs’ recipes for their most customer-approved dishes.
Tags : demand, marketing, art, science, effective, re-engineering, recipes, dishes
     Oracle
By: AstuteIT_ABM_EMEA     Published Date: Feb 01, 2018
Why Read This Report The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
Tags : nosql, market, industries, strategy, presence, vendor
     AstuteIT_ABM_EMEA
By: Dell EMC     Published Date: Feb 23, 2017
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity can drive better economics and performance across your entire application portfolio.
Tags : 
     Dell EMC
By: Dell EMC     Published Date: Feb 23, 2017
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity—powered by Intel® Xeon® processors—can drive better economics and performance across your entire application portfolio.
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     Dell EMC
By: Oracle (Hospitality)     Published Date: Mar 28, 2017
Hotels and resorts with function space may well have an opportunity to boost their overall property revenue, given the escalating demand for function space and the fact that many of them have already maximized the value of their guest rooms through sophisticated revenue management capabilities. Success generally starts with a next-generation technology solution that can empower sales and catering personnel. Success also requires having in place the right organizational resources, business processes and performance metrics.
Tags : hotels, resorts, function, space, oracle, metrics
     Oracle (Hospitality)
By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
Tags : content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
     CEB
By: Wasabi     Published Date: Oct 23, 2017
An explosion of data storage needs, both in terms of volume and accessibility, are unmet by first-generation storage solutions. The massive datasets being generated are un-storable due to costs and unable to be fully leveraged because of speed limitations. The needs of individual businesses, and our greater economy, demand the commoditization of cloud storage. Cloud Storage 2.0 represents a new generation of solutions that promise to turn Cloud Storage into a utility along the lines of bandwidth and electricity. Leading this evolution with high-speed, low cost, reliable cloud storage is Wasabi. In this white paper we look at the genesis and possibilities of Cloud Storage 2.0, and Wasabi’s place at its forefront. Free trial with no credit card required offer available as well.
Tags : wasabi, cloud storage, data storage, storage solutions
     Wasabi
By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
     Oracle Marketing Cloud
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: McAfee     Published Date: Jun 03, 2014
A white paper on the demands you should make from your next-generation firewall.
Tags : ngfw, mcafee, next-generation firewall, advanced evasion techniques, security
     McAfee
By: McAfee     Published Date: Jun 03, 2014
A white paper on the demands you should make from your next-generation firewall.
Tags : ngfw, mcafee, next-generation firewall, advanced evasion techniques, security
     McAfee
By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
Tags : video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing
     Brightcove
By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
Tags : video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing
     Brightcove
By: Brightcove     Published Date: Mar 02, 2016
Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.
Tags : video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing
     Brightcove
By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
Tags : content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
     CEB
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