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demand generation

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By: Oracle (Hospitality)     Published Date: Mar 28, 2017
Hotels and resorts with function space may well have an opportunity to boost their overall property revenue, given the escalating demand for function space and the fact that many of them have already maximized the value of their guest rooms through sophisticated revenue management capabilities. Success generally starts with a next-generation technology solution that can empower sales and catering personnel. Success also requires having in place the right organizational resources, business processes and performance metrics.
Tags : hotels, resorts, function, space, oracle, metrics
     Oracle (Hospitality)
By: Epicor     Published Date: Apr 04, 2017
As a manufacturer, you know the industry is changing. You’re expected to produce more, work faster and leaner, and find ways to make new products like those comprising the Internet of Things (IoT). Customer and employee expectations are also changing rapidly because our experiences as consumers shape our demands for business. As many factory employees are approaching retirement, a new generation is joining the workforce—a generation that wants the business systems they interact with to be as intuitive as those they use in all other areas of their life. A new report from Aberdeen explores today’s manufacturing landscape and outlines how enterprise resource planning (ERP) software forms a foundation that can support Industry 4.0 for smaller manufacturers looking to grow.
Tags : industry 4.0, erp software, enterprise resource planning software, modern manufacturer
     Epicor
By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
Tags : neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents
     Neolane, Inc.
By: Dell EMC     Published Date: Nov 03, 2016
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity can drive better economics and performance across your entire application portfolio.
Tags : flash, html5, san, data, protection
     Dell EMC
By: Dell EMC     Published Date: Nov 03, 2016
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity can drive better economics and performance across your entire application portfolio.
Tags : storage, vmware, data protection, domain, encryption
     Dell EMC
By: HPE     Published Date: Feb 20, 2015
Many businesses continue to rely on outdated IT infrastructures to run the extremely demanding workloads of today. Not surprisingly, these businesses are facing increasing complexity and challenges. However, by taking the important step to adopt next generation infrastructure hardware, leading organizations are gaining a great opportunity to meet the challenges of these workloads with a reliable and optimized environment that delivers the services that customers demand, and brings significant benefits and returns on investment.
Tags : 
     HPE
By: Oracle     Published Date: Sep 05, 2014
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs’ recipes for their most customer-approved dishes.
Tags : demand, marketing, art, science, effective, re-engineering, recipes, dishes
     Oracle
By: Dell EMC     Published Date: Feb 23, 2017
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity can drive better economics and performance across your entire application portfolio.
Tags : 
     Dell EMC
By: Dell EMC     Published Date: Feb 23, 2017
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity—powered by Intel® Xeon® processors—can drive better economics and performance across your entire application portfolio.
Tags : 
     Dell EMC
By: CEB     Published Date: Sep 04, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in their favour.
Tags : content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
     CEB
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: McAfee     Published Date: Jun 03, 2014
A white paper on the demands you should make from your next-generation firewall.
Tags : ngfw, mcafee, next-generation firewall, advanced evasion techniques, security
     McAfee
By: McAfee     Published Date: Jun 03, 2014
A white paper on the demands you should make from your next-generation firewall.
Tags : ngfw, mcafee, next-generation firewall, advanced evasion techniques, security
     McAfee
By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
Tags : video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing
     Brightcove
By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
Tags : video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing
     Brightcove
By: Brightcove     Published Date: Mar 02, 2016
Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.
Tags : video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing
     Brightcove
By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
Tags : content marketing, thought leadership, b2b marketing, demand generation, lead generation, lead generation & automation
     CEB
By: McAfee     Published Date: Jun 03, 2014
A white paper on the demands you should make from your next-generation firewall.
Tags : ngfw, mcafee, next-generation firewall, advanced evasion techniques, security
     McAfee
By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
Tags : b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies
     CEB
By: HP     Published Date: Feb 02, 2015
Many businesses continue to rely on outdated IT infrastructures to run the extremely demanding workloads of today. Not surprisingly, these businesses are facing increasing complexity and challenges. However, by taking the important step to adopt next generation infrastructure hardware, leading organizations are gaining a great opportunity to meet the challenges of these workloads with a reliable and optimized environment that delivers the services that customers demand, and brings significant benefits and returns on investment.
Tags : 
     HP
By: Digital Mind Factory     Published Date: May 05, 2010
Digital Mind Factory develops and manages performance-based media and marketing campaigns using our proprietary, turnkey demand generation and lead nurturing management service, that delivers results for such clients as Bausch & Lomb, The Walt Disney Co. and Anthem of Blue Cross.
Tags : roi, digital mind factory, bausch and lomb, demand generation, turnkey, lead nurturing, management, content management systems
     Digital Mind Factory
By: LeadMD     Published Date: Mar 04, 2013
This guide outlines the five most important marketing metrics every B2B marketer should focus on, to achieve maximum ROI from Marketing Automation software, in addition to optimizing their lead management process
Tags : marketing metrics, roi, marketing automation, consulting, crm, demand generation, lead management, b2b marketing
     LeadMD
By: LeadGenius     Published Date: Sep 13, 2016
You’re building a marketing and sales technology stack. Know what’s coming around the corner.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
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