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demand generation

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By: NEC     Published Date: Aug 12, 2014
NEC has introduced the Express5800/A2000 Series Servers to accommodate enterprise application demands with peak server reliability, availability, and serviceability. The new server architecture and NEC engineering functionality align well with many of the most important IT priorities in 2014, including virtualization, big data and advanced data analytics. With the Express5800/A2000 Servers, NEC has the opportunity to educate application owners and work with system integrators to drive awareness and ultimately investment in its new server platform, which will help drive customer value. In this white paper, you will learn how these next-generation servers from NEC are ready to accommodate some of today’s demanding workloads.
Tags : servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability
     NEC
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
     VisiStat
By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
     Marketo
By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
Tags : lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing, crm solutions/software, customer experience/engagement
     Marketo
By: Marketo     Published Date: Jul 30, 2013
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
Tags : marketing automation, marketo, demand generation, lead generation
     Marketo
By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Tags : demand metric, lead generation, lead generation & automation
     Demand Metric
By: CDI     Published Date: Feb 10, 2009
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
Tags : connectdirect, cdi, lead generation, high-technology marketers, white papers, webinars, potential leads, lead generation & automation
     CDI
By: Jigsaw     Published Date: Nov 17, 2010
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
Tags : jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
     Jigsaw
By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
Tags : marketing, lead generation, sales, salesforce, salesforce.com, online lead generation, online marketing, demand generation
     WinGreen Marketing Systems
By: SAS     Published Date: Aug 03, 2016
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
Tags : best practices, marketing, demand generation, business expansion, emarketer
     SAS
By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Tags : dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
     DNN Corp.
By: Dell EMC     Published Date: Nov 03, 2016
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity can drive better economics and performance across your entire application portfolio.
Tags : 
     Dell EMC
By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
Tags : content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing
     Uberflip
By: IBM     Published Date: Apr 04, 2016
Enterprises are trending toward hybrid IT operations, turning to the cloud and managed service providers to fill the gaps in complex IT environments. This demands a new generation of MSS, enabling on-premise and managed functions to be viewed and controlled as part of a common platform.
Tags : ibm, hybrid it operations, cloud, mss, managed security services
     IBM
By: Optimizely     Published Date: Jun 08, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
Tags : optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
     Optimizely
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
     Oracle Marketing Cloud
By: Wasabi     Published Date: Oct 24, 2017
An explosion of data storage needs, both in terms of volume and accessibility, are unmet by first-generation storage solutions. The massive datasets being generated are un-storable due to costs and unable to be fully leveraged because of speed limitations. The needs of individual businesses, and our greater economy, demand the commoditization of cloud storage. Cloud Storage 2.0 represents a new generation of solutions that promise to turn Cloud Storage into a utility along the lines of bandwidth and electricity. Leading this evolution with high-speed, low cost, reliable cloud storage is Wasabi. In this white paper we look at the genesis and possibilities of Cloud Storage 2.0, and Wasabi’s place at its forefront. Free trial with no credit card required offer available as well.
Tags : 
     Wasabi
By: Dell EMC Storage     Published Date: Nov 28, 2018
As IT demands mount, IT organizations simply no longer have the luxury of spending resources to verify every vendor promise. Systems just need to work, while delivering a future free from costly data migrations. As a response, IT vendors have begun to offer guarantees in performance, guarantees in data reduction rates, guarantees in data deduplication, or free upgrades. These programs, however, are often limited to a single storage or data protection product offering, typically with all-flash technology. Dell EMC solutions, powered by Intel® Xeon® processor goes one step further with a program that delivers a future-proof infrastructure promise that extends to its larger storage, hyperconverged, and data protection portfolio and provides support across both generational and architectural transitions.
Tags : 
     Dell EMC Storage
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