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demand generation

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By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
Tags : conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy
     TRUSTe
By: Jigsaw     Published Date: Mar 15, 2010
One of the great myths in marketing & sales is that generating lots of 'leads' or 'awareness' for a product automatically translates into lots of new business. But quantity does not equal quality. The truth is this: if you don't have a clear denition of who your ideal customer is, why they buy, the language and stories that are meaningful to them, and where they live, you won't find them. Use this worksheet to help.
Tags : jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
     Jigsaw
By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : oracle, eloqua, marketing automation simplified, email marketing, demand generation, emerging marketing, marketing research, traditional marketing
     Eloqua
By: Act-On     Published Date: Oct 14, 2015
Guide to the Tools and Tactics that drive engagement & pipeline
Tags : tools, engagement, pipeline, seo, crm solutions/software, business intelligence, search engine optimization (seo)
     Act-On
By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
Tags : marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing
     Marketo
By: Rex Direct Net Inc.     Published Date: Apr 14, 2010
Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.
Tags : rex direct, lead gen, demand gen, co registration, direct email, lead generation, opt in, opt out
     Rex Direct Net Inc.
By: Online Marketing Summit     Published Date: Apr 21, 2010
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Tags : oms, online marketing summit, online marketing, emarketing, strategic marketing
     Online Marketing Summit
By: NEC     Published Date: Aug 12, 2014
NEC has introduced the Express5800/A2000 Series Servers to accommodate enterprise application demands with peak server reliability, availability, and serviceability. The new server architecture and NEC engineering functionality align well with many of the most important IT priorities in 2014, including virtualization, big data and advanced data analytics. With the Express5800/A2000 Servers, NEC has the opportunity to educate application owners and work with system integrators to drive awareness and ultimately investment in its new server platform, which will help drive customer value. In this white paper, you will learn how these next-generation servers from NEC are ready to accommodate some of today’s demanding workloads.
Tags : servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability
     NEC
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
     VisiStat
By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
     Marketo
By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
Tags : lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing, crm solutions/software, customer experience/engagement
     Marketo
By: Marketo     Published Date: Jul 30, 2013
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
Tags : marketing automation, marketo, demand generation, lead generation
     Marketo
By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Tags : demand metric, lead generation, lead generation & automation
     Demand Metric
By: CDI     Published Date: Feb 10, 2009
White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.
Tags : connectdirect, cdi, lead generation, high-technology marketers, white papers, webinars, potential leads, lead generation & automation
     CDI
By: Jigsaw     Published Date: Nov 17, 2010
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
Tags : jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b
     Jigsaw
By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
Tags : marketing, lead generation, sales, salesforce, salesforce.com, online lead generation, online marketing, demand generation
     WinGreen Marketing Systems
By: SAS     Published Date: Aug 03, 2016
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
Tags : best practices, marketing, demand generation, business expansion, emarketer
     SAS
By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Tags : dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing
     DNN Corp.
By: Dell EMC     Published Date: Nov 03, 2016
Dell EMC Unity™ is modernizing the datacenter, delivering advances that simplify the task of keeping up with growing storage demands. Compared with previous generations of midrange storage, Unity's greater scale, density and simplicity can drive better economics and performance across your entire application portfolio.
Tags : 
     Dell EMC
By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
     Aberdeen Group
By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
Tags : content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing
     Uberflip
By: IBM     Published Date: Apr 04, 2016
Enterprises are trending toward hybrid IT operations, turning to the cloud and managed service providers to fill the gaps in complex IT environments. This demands a new generation of MSS, enabling on-premise and managed functions to be viewed and controlled as part of a common platform.
Tags : ibm, hybrid it operations, cloud, mss, managed security services
     IBM
By: Optimizely     Published Date: Jun 08, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
Tags : optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
     Optimizely
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
     Oracle Marketing Cloud
By: Wasabi     Published Date: Oct 24, 2017
An explosion of data storage needs, both in terms of volume and accessibility, are unmet by first-generation storage solutions. The massive datasets being generated are un-storable due to costs and unable to be fully leveraged because of speed limitations. The needs of individual businesses, and our greater economy, demand the commoditization of cloud storage. Cloud Storage 2.0 represents a new generation of solutions that promise to turn Cloud Storage into a utility along the lines of bandwidth and electricity. Leading this evolution with high-speed, low cost, reliable cloud storage is Wasabi. In this white paper we look at the genesis and possibilities of Cloud Storage 2.0, and Wasabi’s place at its forefront. Free trial with no credit card required offer available as well.
Tags : 
     Wasabi
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