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By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
Tags : nosql, market, industries, strategy, presence, vendor
     AstuteIT_ABM_EMEA
By: LeadGenius     Published Date: Sep 13, 2016
You’re building a marketing and sales technology stack. Know what’s coming around the corner.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
     Sprinklr
By: Cornerstone OnDemand     Published Date: Apr 16, 2018
Millennials are officially becoming the dominant demographic in the workforce. This younger generation is looking for more from their company and they're not afraid to jump ship to find it. How can your company meet the demand of a millennial generation and retain top talent? Download our brief and read about 7 practical ideas to help your company boost retention and drive growth.
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     Cornerstone OnDemand
By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
Learn more about Watson (as seen on Jeopardy!), the latest IBM Research Grand Challenge, designed to further the science of natural language processing through advances in question and answer technology. This paper explains Watson's workload optimized system design and why this represents a new computing paradigm.
Tags : ibm, technology, technology system, data system, answer technology, optimization, system design, new computing
     IBM MidMarket Demand Generation
By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
IDC studied a group of enterprises that had deployed SAP applications on IBM Power Systems servers running Linux server operating environments and had been working with those systems for several years.
Tags : ibm, technology, sap, tecnology product, linux server, technology platform
     IBM MidMarket Demand Generation
By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
"HP customers need to be aware that changes in server market trends are affecting Itanium. Read this Clabby Analytics paper to understand how industry consolidation and new server architectures are driving a new class of applications, leaving Itanium behind.
Tags : ibm, technology, powervm, vmware, virtualization, intel platform, technology platform
     IBM MidMarket Demand Generation
By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
The paper explains virtualization in the context of mid-sized businesses and shows how they can reduce costs, improve services and simplify management.
Tags : ibm, technology, powervm, vmware, virtualization, intel platform, technology platform
     IBM MidMarket Demand Generation
By: IBM MidMarket Demand Generation     Published Date: Apr 09, 2012
This independent study by the International Technology group found IBM PowerVM more cost-competitive over time, compared to VMware, in terms of IT costs and the costs of downtime.
Tags : ibm, technology, powervm, vmware, virtualization, intel platform, technology platform
     IBM MidMarket Demand Generation
By: IBM MidMarket Demand Generation     Published Date: Apr 23, 2012
With real storage virtualization, according to the report, you can improve operational efficiency and drive down costs. And you can do this without sacrificing - or while even improving flexibility - giving you the ability to "continuously migrate" applications as a part of normal business operations
Tags : ibm, technology, storage, virtualization, business technology, it management, data storage
     IBM MidMarket Demand Generation
By: Marketo     Published Date: Feb 29, 2016
This white paper revelas how Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. Download this
Tags : abm, account-based marketing, demand generation techniques, abm, benefits of account-based marketing, roi, marketo, marketing
     Marketo
By: SAP     Published Date: Mar 22, 2016
Experts say the demand for electricity, natural gas, and water will double or triple as billions of people join the digital economy, and the use of energy and water will grow while vehicles and mass transit go electric. One thing is clear – the digital economy needs clean, dependable, and affordable electricity. This should be a great outlook for power generators, distributors, and retailers, but decarbonization, deregulation, and decentralization are disrupting the century-old utilities hierarchy. A “Digital Energy Network” is emerging that reflects new structures of power generation, transmission, distribution, and retail. It will foster new business models and processes and transform work in a competitive and collaborative digital economy.
Tags : digital utilities, sap, digital world, natural resources
     SAP
By: Engagio     Published Date: Oct 13, 2017
The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals. As you’ll see, ABM is not a magic wand. Instead, it’s a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company.
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     Engagio
By: Shell     Published Date: Aug 15, 2018
Globally, the demand for power is increasing, driven by a growing population, mass urbanisation, and rapid industrialisation of nations like China and India. The consequence for those in the business of power generation, transmission and distribution is a need to achieve greater productivity and reliability, in a challenging climate of stricter environmental targets, severe penalties for supply interruptions, tighter budgets and tougher operating conditions.
Tags : power, urbanisation, industrialisation, power generation, equipment reliability, turbines, transformers, stationary engines
     Shell
By: Demandbase     Published Date: Nov 16, 2012
This white paper outlines three steps B2B companies can take to turn live chat, which has been primarily been used as a support tool, into a lead generation engine for a B2B website.
Tags : demandbase, lead generation catalyst, b2c, business to consumer, business to business, b2b marketer, web analytics, marketing research
     Demandbase
By: MuleSoft     Published Date: Nov 27, 2018
The world is moving at lightning speed from legacy enterprise software to SOA, SaaS integration, and APIs, compelled by the power of convention over configuration and the promise of agility and operational efficiency. Yet most businesses face a widening divergence between the IT infrastructure demanded by emerging business needs and the infrastructure they’ve built up over generations. The result? Many organizations find it difficult to modernize their legacy systems in a way that enables them to create an IT strategy that supports the quick adoption of newer technologies such as cloud, big data, IoT, and mobile. This is where APIs come in. Discover how to make legacy a competitive advantage: Leverage APIs and API-led connectivity to future-proof your IT infrastructure Expose legacy systems using Anypoint Platform in a straightforward way Connect legacy systems quickly, without disruption Build on a platform that can extend legacy to SaaS and APIs Learn how MuleSoft customers like S
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     MuleSoft
By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
Tags : b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
     LeadGenius
By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
Tags : b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
     Bizible
By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
Tags : pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation
     Bizible
By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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     EverString
By: IBM     Published Date: Apr 22, 2008
Energy costs are rising. Floor space is shrinking. And demand for IT capacity continues to grow. In this white paper, IBM reveals the next generation data center: scalable, modular data centers (SMDC). Brief case studies illustrate how specific SMDC solutions helped solve critical business issues, such as outdated infrastructure and scalability.
Tags : data center, datacenter, efficiency, efficient, energy efficient, ibm, opt it, ibm opt it
     IBM
By: McAfee     Published Date: Apr 14, 2014
Beyond the basics in a next generation firewall, to protect your investment you should demand other valuable features: intrusion prevention, contextual rules, advanced evasion analytics, secured access control, and high availability.
Tags : next generation firewall, intrusion prevention systems, firewall, contextual security, advanced evasion detection, advanced evasion techniques, security
     McAfee
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