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By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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     Adobe
By: Adobe     Published Date: Oct 08, 2019
With customers spending almost one-third of their days engaging with digital content and frequently engaging on multiple channels, developers need a better and faster way to create digitally engaging experiences across multiple channels. Yet despite the appeal of headless for developers, a headless-only CMS may not be the best approach. A better strategy for embracing new technology is taking a hybrid approach. 
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     Adobe
By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
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     Adobe
By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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     Adobe
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
     Context Optional
By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Tags : content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion
     Adlib Software
By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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     Marketo
By: AWS     Published Date: Oct 09, 2019
While digital transformation helps create many business opportunities, it can also expose your organization to new vulnerabilities and regulations which require new security solutions. Qualys Cloud Platform is intentionally built to give businesses comprehensive visibility and security of Amazon Web Services (AWS) workloads and hybrid environments while avoiding the cost and complexities that come with managing multiple security vendors. Qualys' offerings simplify security on AWS by integrating into workflows for streamlined deployment and use, while providing a complete view of the security and compliance posture of all your AWS assets across multiple accounts and regions from a centralized UI. Attend this upcoming webinar to learn more about the Qualys consolidated stack of security and compliance applications. Also learn how Ancestry.com, the largest for-profit genealogy company in the world, uses Qualys Cloud Platform on AWS to continuously assess their development and production e
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     AWS
By: AWS     Published Date: Oct 14, 2019
Download the webinar to hear from speakers: Ryan Niksch, Partner Solutions Architect, AWS Mayur Shetty, Senior Solutions Architect, Red Hat Yuriy Denysov, DevOps/Systems Engineer, Scholastic
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     AWS
By: Airfoil PR     Published Date: Apr 21, 2010
In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
Tags : airfoil, innovation, pov, public relations, integration, communications, interactive/pr agencies
     Airfoil PR
By: Extensis     Published Date: May 04, 2008
Integrated marketing communications agency, CMD, has an easy way of tracking the payoff from implementing Portfolio Server and Suitcase Server to manage their digital assets and fonts. It's called more billable hours.
Tags : cmd, extensis, font, website design, server, communications, digital asset management', other
     Extensis
By: Extensis     Published Date: Mar 07, 2008
The Photography Department at The National Gallery of London wanted to give other Gallery departments better visibility into its archived library of images and reduce the administrative workload for its photographers. Read how Portfolio Server and Portfolio SQL-Connect painted the perfect solution to this challenge.
Tags : extensis, portfolio server, sql, asa, dam, digital asset management, other
     Extensis
By: Extensis     Published Date: May 04, 2008
With a library of thousands of on- and off-line slides growing by 1,200 new images monthly, chaos was spreading like a disease in The Pathology Department at Oregon Health & Science University. Until they found the perfect solution to help them organize, track and access their image library - Portfolio Server.
Tags : extensis, ohsu, library, dam, solutions, digital asset management', other
     Extensis
By: Extensis     Published Date: Jun 08, 2010
Metadata Management is the process of ensuring that all metadata associated with a digital asset is captured, organized, stored and made available for use by and within other applications. Metadata Management begins at the moment the digital asset is created by an application or captured by digital imaging.
Tags : metadata, management, extensis, digital asset management', other
     Extensis
By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
Tags : digital, pharma, social media, advertising, fda, brand, consumer, drug
     QuantumMethod
By: Marshall Medical & Legal Films     Published Date: Aug 15, 2011
Marshall Medical & Legal Films presents undeniable facts and irrefutable evidence of the power of Online Video & Digital Marketing for Pharma
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     Marshall Medical & Legal Films
By: Infosys Limited     Published Date: Feb 29, 2012
Semiconductor manufacturers can work more closely with Original Equipment Manufacturers (OEMs) and expand into new markets by using Web 2.0 technologies.
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     Infosys Limited
By: Esker     Published Date: Jan 08, 2019
Customer service is, was and always will be a top priority for companies. But today’s digital age has given rise to a new kind of customer with far different expectations — making customer service more complex than ever. Here’s the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience. In this ePaper, you’ll learn how order processing automation helps you: • Create a more engaged, empowered staff • Eliminate low-value tasks like data entry • Provide 100% visibility into every order processed
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     Esker
By: Esker     Published Date: Jun 14, 2019
Customer and supplier portals are one of the many fruits borne from the age of digital transformation. However, the level of accommodations that portals provide to customers and suppliers has spawned a whole new set of challenges that didn’t exist less than a decade ago. Chief among these is something referred to as “portal fatigue.” Many AR departments and CSR teams are painfully familiar with the term, as it’s often their job to either retrieve orders from a customer portal or submit invoices directly into customers’ AP systems. On paper, these tasks don’t seem all that odious. But when you consider the amounts of different portals being used, and the fact that not every user is trained on each portal, it’s easy to see why portal fatigue is a very real and concerning problem for today’s businesses.
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     Esker
By: SAP     Published Date: Feb 03, 2017
As the global business world shifts to all digital, real-time operations, the legacy two-tier ERP architecture so many businesses have relied on to bridge headquarters with subsidiaries can no longer compete effectively. A simple and comprehensive answer exists in SAP S/4HANA. Available in cloud and on-premise, SAP S/4HANA gives organizations the ability to utilize the same product family across a multi-tier deployment.
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     SAP
By: SAP     Published Date: Feb 03, 2017
In the digital economy, data is becoming more interconnected every day. The volume of highly-connected data is growing rapidly, while also becoming a highly-valued corporate asset. By exploring relationships among people, processes and things, new business opportunities emerge, helping grow your business's competitive advantage.
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     SAP
By: SAP     Published Date: Mar 09, 2017
Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain. Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.
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     SAP
By: SAP     Published Date: Mar 09, 2017
In April 2016, SAP commissioned Forrester Consulting to evaluate how enterprises are taking advantage of IoT, how IoT fits into broader digital transformation initiatives, and the role of immediate insights in realizing the benefits that IoT can deliver.
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     SAP
By: Cisco EMEA     Published Date: Jun 19, 2019
Imagine if you could see deep into the future. And way back into the past, both at the same time. Imagine having visibility of everything that had ever happened and everything that was ever going to happen, everywhere, all at once. And then imagine processing power strong enough to make sense of all this data in every language and in every dimension. Unless you’ve achieved that digital data nirvana (and you haven’t told the rest of us), you’re going to have some unknowns in your world. To find out more download this whitepaper today.
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     Cisco EMEA
By: Spectrum Enterprise     Published Date: Feb 27, 2018
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance. H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
Tags : enterprise, digital, connection, revenues, marketing, tactics, technology
     Spectrum Enterprise
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