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digital commerce platform

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By: IBM     Published Date: Mar 17, 2015
Read Gartner Inc.'s latest report on Digital Commerce solution providers and learn how IBM's capabilities, strategies, strengths and challenges stack up against others. Understand the key capabilities of a digital commerce solution, and learn why IBM is cited as a leader.
Tags : digital commerce, ibm, digital commerce software, digital commerce platform, demandware, emerging marketing, business intelligence, market research
     IBM
By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research
     Acquia
By: Conductor     Published Date: Apr 09, 2013
A leading online sports apparel retailer leveraged Conductor Searchlight to grow the number of transactions from natural search by more than 70% and natural search revenue by more than 60%
Tags : seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing, ecommerce
     Conductor
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