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digital experience management

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By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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     Adobe
By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Tags : adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth
     Adobe Systems, Inc.
By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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     Akamai Technologies
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud, content management systems
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : creative digital assets, share digital assets, asset management, digital asset management, dam
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : creative digital assets, share digital assets, asset management, digital asset management, dam
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
Tags : creative digital assets, share digital assets, asset management, digital asset management, dam
     Adobe
By: Oracle     Published Date: May 30, 2017
In this document you’ll discover 1) 6 ways you’re letting your customers down 2) The 4 things you absolutely have to measure 3) The secret to optimisation 4) The proof: How OSN turned around its field service performance
Tags : customer service, field service performance, optimisation, digital transformation, customer experience management
     Oracle
By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
Tags : digital trends, customer experience, business transformation, customer experience management
     Adobe
By: VMware AirWatch     Published Date: Jul 19, 2017
The workplace has changed radically, and conventional approaches to desktop management and mobile device management (MDM) are no longer adequate for the new digital workplace. Enterprise IT must quickly and dramatically change the way it manages users’ access to digital resources to deliver a consistent experience across all devices, even as operating systems and platforms relentlessly evolve. Fortunately, with the advent of Windows 10, IT now can rethink the way it aligns endpoint management with users’ new digital work styles. Read this UBM whitepaper to learn more about how these seven “musts” can help IT fully leverage Microsoft’s newest operating system to better serve the business.
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     VMware AirWatch
By: Progress     Published Date: Mar 06, 2017
The old rules no longer apply. Digital technologies have radically transformed the business landscape, yet many organizations have completely ignored this reality. A new survey of IT decision makers found 96% see digital transformation as important or critical, yet 55% say they have one year or less to respond before they financially suffer. By failing to prepare for new technologies, devices and systems, organizations have threatened their own survival.
Tags : digital transformation, new technology, customer experience, web content management, content management sytems
     Progress
By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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     Salsify
By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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     Salsify
By: CyberSource EMEA     Published Date: May 04, 2018
The digital economy is dramatically changing how consumers shop and interact with businesses. They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business. Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
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     CyberSource EMEA
By: CyberSource EMEA     Published Date: May 04, 2018
Digital technology is creating change at a pace never seen before. Customers now expect speed, ease, choice and a personalised service. It makes customer experience key to success. And it sets merchants a challenge. To survive, and thrive, businesses need to stay agile in everything they do –including how they manage fraud. As the people who set the strategy that determines if an order is accepted or not, fraud teams have a pivotal role to play in improving customer experience and reducing risk. This makes fraud management more than a back-office utility. It’s a way to differentiate your business and achieve a competitive advantage. This is the question we put to three specialists from CyberSource – as well as Chris Monk from digital literacy agency Decoded. This report reflects their expert opinion, and explores: • The changing landscape for businesses. • The key challenges for fraud teams. • How to develop an agile fraud solution
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     CyberSource EMEA
By: CyberSource EMEA     Published Date: May 04, 2018
The digital economy is dramatically changing how your customers buy products and services, and how they interact with your business. As customers increasingly use multiple devices (including Smartphones) to make their purchases, they expect fast, consistent and highly secure experiences – and you need to deliver. At the same time, you should remain vigilant about fraud. Effective fraud management is critical, not only for reducing risk, but also for accepting more good customer orders, improving customer engagement, controlling costs and achieving competitive advantage.
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     CyberSource EMEA
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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     Oracle Marketing Cloud
By: Fiserv     Published Date: Jan 16, 2018
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance, Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes: •Global payment initiatives •Open Banking standards •Artificial intelligence and machine learning •Consumer demand for real-time fraud prevention and detection
Tags : 2018 trends, aml trends, money laundering trends
     Fiserv
By: Microsoft     Published Date: Nov 23, 2016
Egal, In Welchem Teil Der Welt Sie Sich Befinden, Eines Ist Sicher: Die Erwartungen In Bezug Auf Den Kundenservice Sind In Den Letzten Jahren Gestiegen. Das Betrifft Einfachheit, Schnelligkeit, Fachwissen Des Servicemitarbeiter Und Vor Allem Verfügbarkeit Der Kanäle Und Digitale Transformation.
Tags : customer service, digital transformation, customer experience management
     Microsoft
By: Okta     Published Date: Jul 27, 2016
Most IT decision makers are struggling to master identity management in an infrastructure where modern cloud-based software must function with legacy on premise systems. According to a recent IDG Research study, 91 percent of respondents say solving this identity management conundrum is critical or very important to succeeding at their digital initiatives. And the vast majority of respondents long for a solution that is both efficient to manage and provides users and customers with an outstanding experience. This white paper examines how your peers are looking at digitizing their businesses, lowering the total cost of ownership, and building an identity management strategy to support their business’s goals.
Tags : identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security
     Okta
By: Oracle + Dyn     Published Date: Jun 27, 2017
"Today's internet-dependent business landscape demands frequent system changes, higher throughput and increased reliability. If your new features and fixes do not hit the digital market quickly, user experience, customer retention and revenue all take a hit. DNS however, is a tool that can be used to both mitigate problems and optimize the performance and delivery of these systems. Read the latest O'Reilly book to understand how the DevOps approach combined with the fundamentals of DNS can: • Use DNS as a means of distribution, deployment and high-availability • Mitigate failure and minimize risk • Improve system reliability and management Get the O'Reilly Book! "
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     Oracle + Dyn
By: Fiserv     Published Date: Mar 02, 2018
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations. In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance, Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes: • Global payment initiatives • Open Banking standards • Artificial intelligence and machine learning • Consumer demand for real-time fraud prevention and detection
Tags : cyber crime, financial crime, financial security, customer experience, financial crime risk management, global payments, open banking standards, artificial intelligence
     Fiserv
By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
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     Claravine
By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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     Adobe
By: Progress     Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
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     Progress
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