digital experience

Predictive IT is a powerful new approach that uses machine learning and artificial intelligence (AI) to predict incidents before they impact customers and end users. By using AI and predictive analytics, IT organizations are able to deliver seamless customer experiences that meet changing customer behavior and business demands. Discover the critical steps required to build your IT strategy, and learn how to harness predictive analytics to reduce operational inefficiencies and improve digital experiences. Download this executive brief from CIO to learn: 5 steps to an effective predictive IT strategy Where AI can help, and where it can’t How to drive revenue and exceptional customer experiences with predictive analytics

Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).

Here are five valuable insights into how top organizations like IBM, Microsoft, Nasdaq, and LVMH build marketing strategies of the future.

Egal, In Welchem Teil Der Welt Sie Sich Befinden, Eines Ist Sicher: Die Erwartungen In Bezug Auf Den Kundenservice Sind In Den Letzten Jahren Gestiegen. Das Betrifft Einfachheit, Schnelligkeit, Fachwissen Des Servicemitarbeiter Und Vor Allem Verfügbarkeit Der Kanäle Und Digitale Transformation.

Cloud Connect technology bridges the gap between digital and physical environments, making shopping easier than ever before. Find out how we’ve integrated the best online and in-store features to improve customer experience.

Senior leaders realise the stakes of not addressing digital transformation. PWC suggests that CEOs who aren’t prioritising digital are either changing their minds or being phased out. If you compare PWC’s 2007 Digital IQ report to 2016’s, you’ll see that the number of executives who said their CEO was a champion for digital has more than doubled from 33% to 68%. Digital transformation doesn’t have to be intimidating or complicated. If you take it in stages and work with an experienced partner, it can be a straightforward journey. At this stage, it’s all about transforming how people work.

How to move fast, delight customers, and continually innovate to thrive in today’s economy. APIs are much more than system integration technology. They are strategic assets that give companies the ability to adapt to changing customer needs and build breakthrough digital experiences. Google’s new eBook, The API Product Mindset, explains why leading companies now manage APIs as full-cycle products rather than one-time IT projects. Learn how to build a customer obsessed API team that delivers world-class developer experiences and ensures your APIs have enduring business value. Read case studies about how AccuWeather and Pitney Bowes have transformed their businesses with an API product mindset and learn from technology leaders at Magazine Luiza, Telestra and West Corp. What's Inside? ? Learn why APIs are how business gets done in today’s economy ? Get tips to build APIs that developers will love ? Discover why a product mindset is critical to business acceleration CTA: Download eBook

Welcome to the era of the digital enterprise, where digital is your journey and cognitive is your destination. As business leaders, you are under growing pressure to use information to its fullest potential, delivering new customer experiences as fuel for business growth. The digital economy is changing the way we gather information, gain insights, reinvent our businesses and innovate both quickly and iteratively A hybrid cloud environment, combining traditional IT systems and public cloud, enables you to extend business processes beyond the walls of your organization. For example, many organizations use public cloud as a collaborative development environment to create innovative applications that can then be ported to an on-premises or hybrid production environment.

To keep up with rapid growth and stay ahead, disruptor fintechs must stay agile and go on innovating. Bangkok-based Forth Smart provides payment gateways that turn cash into digital currency via its thousands of vending machines. They needed to approach ITin new ways in order to free up budgets, resources and imaginations to focus on innovation. Oracle Cloud Specialist Marek Winiarski, talked to Forth Smart’s Data Scientist, Pawarit ‘Taa’ Ruengsuksilp about how the company has made cost savings and improved customer experience by adopting Oracle Autonomous Data Warehouse.

Initiatives that provide a digital customer experience or digitise existing processes merely scratch the surface. To unleash the true potential of digital, you need to reimagine your business model. Download this report to find out: • ten key technologies that will change business forever • why strategy beats technology in the race to transform • where business leaders think the key changes happen • the three categories of innovation that will drive digital business models of the future.

Initiatives that provide a digital customer experience or digitise existing processes merely scratch the surface. To unleash the true potential of digital, you need to reimagine your business model. Download this report to find out: • ten key technologies that will change business forever • why strategy beats technology in the race to transform • where business leaders think the key changes happen • the three categories of innovation that will drive digital business models of the future.

With digital transformation reshaping the modern enterprise, applications represent a new class of assets and an important source of differentiation. The ever-more-competitive digital economy requires that your applications be delivered with unprecedented speed, scale, and agility, which is why more and more organizations are turning to the cloud. This explosive growth of apps hosted in the cloud creates a world of opportunities—and a whole new set of challenges for organizations that must now deploy and manage a vast portfolio of applications in multi-cloud environments. Automation and orchestration systems can help streamline and standardize IT processes across traditional data centers, private clouds, and public clouds. But with rapid innovation come concerns about security and delivering a consistent experience across environments.

Enterprises understand that greater efficiency, improved time-to value, and new opportunities can be gained by using cloud platforms; automating and accelerating their IT delivery; and putting technology to work in new ways to digitally transform their business. The difficult question is how to create an organization that is able to deliver these innovations. Skilled resources do exist, but they command high salaries and are in short supply. In fact, 70% of respondents to a recent Computing survey stated that their companies face a shortage of cloud skills. While bringing in experienced staff who can guide and lead new initiatives is often a necessity, it’s vital to concurrently train your existing staff and adopt solutions that narrow the gap between the realities of the present and the hopes for the future.

Choosing the right web content management system plays a central role in the ultimate success of your Internet strategy.

Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.

Sitecore is named as a Leader in The Forrester Wave™ Web Content Management Systems, Q1 2015.

Discover the overall state of Web Content Management (WCM). This report echo’s other recent analyst publications, showing recognition of Sitecore’s leadership in the industry.

Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.

Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice

Most IT decision makers are struggling to master identity management in an infrastructure where modern cloud-based software must function with legacy on premise systems. According to a recent IDG Research study, 91 percent of respondents say solving this identity management conundrum is critical or very important to succeeding at their digital initiatives. And the vast majority of respondents long for a solution that is both efficient to manage and provides users and customers with an outstanding experience. This white paper examines how your peers are looking at digitizing their businesses, lowering the total cost of ownership, and building an identity management strategy to support their business’s goals.

Have you listened to your clothes lately? Lori Mitchell-Keller shares her point of view how the Digital Economy changes customers, competition, and the way to do business in Retail. Find out how Retailers that recognize the potential of digital technology in retail create infinite new opportunities and deliver new customer experiences.

In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and it’s hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.

Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.

As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.

In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level – from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.